PHD has just taken on the role of media agency of record for Spirit of Tasmania.

This exciting partnership began in July and includes strategic direction and media buying across all channels.

PHD Targets Growth Through Data-Led Insights

The agency will leverage data-led insights to target key growth segments for the ferry service, which connects mainland Australia and Tasmania for passengers, vehicles, and freight.

Spirit of Tasmania Expresses Enthusiasm

Kylie Holandsjo, General Manager of Sales and Marketing at Spirit of Tasmania, expressed her excitement about the collaboration.

She said, “PHD’s innovative approach to audiences aligns perfectly with our vision for the future.

As we gear up to welcome our new fleet and transform the customer experience, we’re confident that PHD’s expertise will help us connect with more spirited travellers.”

PHD Melbourne Highlights Strategic Focus

Simon Lawson, Managing Director at PHD Melbourne, shared his enthusiasm as well. He stated,

“We’re super excited to have started our partnership with Spirit of Tasmania!

Our team is already applying their strategic expertise, powered by Omni our marketing orchestration platform to drive passenger growth for this iconic Australian experience.

With the momentum we’ve built at PHD Melbourne, we’re energised and ready to deliver on this partnership.”

Spirit of Tasmania Prepares for Fleet Expansion

This development comes as Spirit of Tasmania gets ready to welcome two brand-new, purpose-built ships in 2026. These vessels will boost capacity and support the company’s growth plans.

PHD Builds on Recent Success with Virgin Australia

Moreover, this win follows PHD’s successful collaboration with Virgin Australia’s Velocity Frequent Flyer.

In that project, the agency launched a unified Total TV approach for the loyalty program’s latest brand campaign, aiming to revolutionize how brands connect with audiences through video advertising.