Features

Publicis-WPP global showdown: Nigerian ad professionals weigh pitchless deals, due diligence, agency survival

The growing dispute between Publicis Groupe and WPP over the appointment of global...

Daniel Ojukwu: When journalism comes at the cost of freedom

There is something deeply troubling about a society in which a journalist can find...

Why  traditional ad agency model can no longer stand still

The rapid rise of artificial intelligence is challenging the traditional advertising...

The attention-to-trust gap: Why social media visibility does not necessarily guarantee sales

A brand can dominate a consumer’s social media feed, attract thousands of views,...

Breaking into advertising: The changing career landscape for young Nigerians

For many young people hoping to build careers in advertising, the challenge is no...

Dear Cindy: Publicis turns the agency pitch debate into a public showdown

If the advertising industry needed a reminder that competition does not always end...

Beyond the big idea: Ifesinachi Okoli-Okpagu on the power of execution

In marketing, having a good idea is often celebrated as the hallmark of creativity....

An Evening of Many Honours: ARCON celebrates advertising pioneers, brands and agencies at maiden ASRA

It was an evening of recognition for the people who helped build Nigeria’s advertising...

When brands fight consumer feedback, trust becomes the real controversy

A brand’s reputation is built over years, but the way it responds to one difficult...

Skills, sport and enterprise: Nestlé Nigeria’s long bet on the country’s young people

Nigeria’s young population is often described as either its greatest asset or its...