Features

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms races,...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's Ray-Ban...

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration, which...

The industry that cannot measure its most important asset

Here is a paradox at the heart of modern marketing. Creativity can account for...

Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Insight Publicis: Same House. New Fire – The Faces Behind Nigeria’s Leading Agency

There is a particular kind of confidence that only time can build. Not the loud,...

Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate

A conversation that started on Instagram has grown into one of the most honest and...

The brief is a ceiling and LePub just proved it

Here is something uncomfortable to sit with. The brief; the document that sits...

Diversity is not inclusion: Global voices unpack what it really takes to build equitable workplaces

There is a sentence that surfaced repeatedly across a recent Global Alliance for...