Features

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial consumers...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast of...

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story in...

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives arrived...

When Nigerian brands made resurrection visible through everyday objects

 Easter Sunday 2026 proved something remarkable: Nigerian brands understand the...

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...

They were on internet, then they forgot to stay relevant

 Every brand on this list was once untouchable. Not merely successful, dominant....