Category: Features

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand strategy...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

The world is off-track to reduce poverty – World Bank in its review of 2024 key development challenges

By Amos Oladele The World Bank has disclosed that despite decades of progress, ending...

How climate action got World Bank’s boost in 2024

By Amos Oladele The World Bank has highlighted 10 significant ways in which it...

Major highlights that shaped 2024 in MARCOM industry

By Abimbola Mohammed As the curtain closes on 2024, Nigerian businesses are breathing...

Has the metric of virality reduced creativity to a game of trends and timing?

By Zion Rufus “Can you make it go viral?” This is a question that looms...

Inclusion as catalyst for transforming businesses

By Felicia Nwosu Inclusion is no longer just a buzzword; it is a transformative...

Why transparency in advertising spend remains elusive in Nigeria

By Felicia Nwosu The recently released World's Largest Advertisers 2024 report...

Effective marketing strategies to engage Gen Z by 2025

By Seun Johnson To capture the attention of Generation Z in a marketing campaign,...