Features

What disability representation means for Nigerian brands

Representation is more than an image on a billboard, it signals values, reflects...

More than a monument: How Lagos is turning culture into a tourism economy

There was no mistaking this for just another public artwork when the white-clad Eyo...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just seems...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will...

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before people...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging towards...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...