Category: Features

Detty December drives new wave of festive experiences, tourism boom, creative industry potential

The Nigerian entertainment and media (E&M) sector is poised for significant growth,...

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified as...

What traditional magazines teach us about digital marketing

By Mofeoluwa Awe In the age of instant content and digital marketing, where social...

International Mother Language Day: How brands command loyalty via mother tongues

By Mofeoluwa Awe Language is more than just a means of communication, it is the...

Beyond Profit: How brands are driving justice in a changing world

By Mofeoluwa Awe In today’s world, a brand is more than just a logo or a product,...

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape is...

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape is undergoing...

How Nigerian creative agencies are pushing beyond modern frontiers

By Seun Johnson With the help of technologies, storytelling and cultural heritage,...

Leveraging USP as strategic tool to meet consumer needs amid economic challenges

By Felicia Nwosu In a challenging economic environment marked by shrinking consumer...

Beyond creativity: the business of building brands that last

By Damilola Dania When people think of marketing success, they often picture the...

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