Category: Features

How data drives the future of creative marketing

By Seun Johnson Driving the future of creative marketing with data is no longer...

Top trends projected to propel CTV ads in Nigeria by 2025

By Seun Johnson Connected Television (CTV) advertising has emerged as a powerful...

Cannes Lions 2025, new things to savor

By Amos Oladele It is common knowledge that every year, the organizers of the...

Beyond the Brief: How brands, agencies can maximise partnerships for success

By Seun Johnson As brands continue to strive for survival and relevance in a competitive...

Transforming advertising success with power of connected TV

By Seun Johnson Connected TV otherwise known as CTV has emerged as one of the...

Five Years to 2030: Are we on track with the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) were envisioned in 2015 as a roadmap to...

Everything a Christmas Ad should NOT be

By Zion Rufus The holiday season is a time when brands pull out all the stops,...

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy in...

Driving brand differentiation with data and creativity

By Seun Johnson As countless brands constantly strive for consumers' attention...

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back seat,...