Features

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic brand...

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...

How Nigerian FMCG brands are capturing Ramadan’s commercial opportunity

Ramadan commences today, and Nigerian FMCG brands have responded with campaigns,...

Why agencies embrace ChatGPT ads despite limited measurement

OpenAI officially launched advertising on ChatGPT in January 2026, and the response...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....