Features

Dear Cindy: Publicis turns the agency pitch debate into a public showdown

If the advertising industry needed a reminder that competition does not always end...

Beyond the big idea: Ifesinachi Okoli-Okpagu on the power of execution

In marketing, having a good idea is often celebrated as the hallmark of creativity....

An Evening of Many Honours: ARCON celebrates advertising pioneers, brands and agencies at maiden ASRA

It was an evening of recognition for the people who helped build Nigeria’s advertising...

When brands fight consumer feedback, trust becomes the real controversy

A brand’s reputation is built over years, but the way it responds to one difficult...

Nigeria’s $1.5bn dairy bill: The cost of leaving local potential untapped

Truly,  having a goldmine beneath your feet means little if its wealth never translates...

Nestlé Nigeria: Turning the gift of water into a lifeline for communities

Water, they say, is life; and those who help make safe water accessible to others...

ARCON, INEC, industry leaders urge compliance with political advertising rules ahead of 2027

Political parties, campaign organisations and media owners have been urged to prioritise...

Experts urge brands to build consumer trust through transparency, accountability

Brands must back their promises with honest communication, consistent product quality...

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence, rising...

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands to...