Features

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands to...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem better...

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode dressed...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious picture...

The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s public...

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising market,...

THE ARCHITECTS OF COMPASSION: How a Decade of Unbroken Consistency Built Nigeria’s Definitive Cultural Movement for Healing

There is a fundamental difference between a brand that enters a market to capture...

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria, AAAN,...