Category: Features

The future of out-of-home advertising in Nigeria: 2025 projections and market realities

By Zion Rufus Out-of-home (OOH) advertising in Nigeria is experiencing a surge in...

How Nigerian brands are combining innovation, cultural identity to drive demand

By Seun Johnson Nigeria’s greatest treasure lies in its kaleidoscope of cultures...

Embrace experimentation, AI-powered personalization, and a balanced mix of digital and traditional strategies” — Martins

 By Zion Rufus  In 2024, brands reallocated budgets to digital marketing as a...

Emerging influencers become prime targets for scammers offering “free” products

By Zion Rufus Few things are as validating for a budding content creator as the...

Toothpaste brands shaping future with advanced formulations

By Felicia Nwosu Today, a lot of brands are leading the charge with herbal and...

2025, year of authenticity in PR

By Akonte Ekine Guest Columnist The fields of communications, advertising, and...

Maximizing audience engagement with digital rebranding tactics

By Seun Johnson Rebranding is more than changing brand's logos, tagline or colour...

FirstBank’s FirstGem: Redefining Women’s empowerment in Nigeria

The story of women’s contribution to Nigeria’s economy is as old as the nation...

A reflection on marketing in a depressed economy with limited consumer spending

Ayodeji Rasaq Guest Columnist Marketing in a depressed economy with limited consumer...

From logos to loyalty: How visual identity shapes brand perception

By Seun Johnson Considering the rate of saturation in the market, where consumers...

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