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The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and, paradoxically,...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

GTCO marks 15 years of autism advocacy with a pan-african conference: “from awareness to action”

Conference kicks off in Lagos Guaranty Trust Holding Company Plc (GTCO) is set to...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

Spotlight on a cultural strategist This Wednesday, MARKETING EDGE  ONTV will spotlight...

MTN outlines bold 5G expansion plans at swish fusion summit

MTN Nigeria took center stage at the Swish Fusion Tech and Media Summit in Lagos....

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Offline connection in an online world: parenting teens beyond the feed

In today’s algorithm-driven world, parenting teenagers has progressed well beyond...