Author: Abimbola Mohammed

When gratitude meets great marketing: How Rite Foods turned a CEO’s birthday into a brand story

How a simple thank-you message became an opportunity to celebrate leadership, showcase...

How do you communicate in a highly regulated industry?

By Adetokunbo Modupe Communication professionals are trained to find opportunities...

Elon Musk unveils Thruster-Powered Tesla Roadster, targets 2028 production

Elon Musk has unveiled a new Tesla Roadster prototype designed to perform airborne...

Rite Foods introduces LIDA Malt as its story of reinvention continues

For Rite Foods Limited, the introduction of LIDA Malt is another chapter in a business...

Real California Milk Appoints LERMA/ as Agency of Record

Real California Milk has selected LERMA/ as its agency of record following a competitive...

To Pitch or Not To Pitch:The problem is not pitching, but the people and the process

By Adetokunbo Modupe My friend, Kelechi Nwosu, former CEO of TBWA Nigeria, recently...

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Air France-KLM names Sequence Events U.S. experiential agency of record

Air France-KLM has appointed Sequence Events as its U.S. experiential agency of record,...

WARC lifts global ad-spend forecasts for 2026 and 2027

WARC has raised its forecasts for global advertising growth in 2026 and 2027, citing...

Lola Ogunbote takes up senior operations role at Chelsea Women

Nigerian-born football executive Lola Ogunbote has been appointed Head of Football...