Author: Abimbola Mohammed

Victor Azu appointed head, corporate communications at office of the Tax Ombud

Victor Azu has begun a new chapter as Head, Corporate Communications at the Office...

No clearance, no campaign Ad: ARCON tightens grip ahead of 2027 election

The Advertising Regulatory Council of Nigeria (ARCON) has issued a stern directive...

Ikea appoints VCCP for UK advertising account

Ikea has reportedly appointed VCCP to handle its UK advertising account after a review...

US approves Paramount Skydance’s $111bn Warner Bros Discovery takeover bid

Paramount Skydance’s $111bn acquisition of Warner Bros Discovery has been approved...

A toast to Hubert Eze, a steady hand in African business growth

MARKETING EDGE celebrates Hubert Eze today, a leader whose career has moved with...

Winners emerge at Rexona Consumer promotion, get tickets to watch FIFA World Cup 2026™ matches

Unilever Nigeria Plc has officially announced the winners of the Rexona FIFA World...

Watercress vs ARCON & Others: Federal High court dismisses Watercress’ injunction bid

The Federal High Court in Lagos has once again thrown its weight behind the Advertising...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends were...

The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

Accenture to acquire Whalar in move to expand creator economy capabilities

Accenture is deepening its push into the creator economy with the acquisition of...