Author: Abimbola Mohammed

Nigerian Breweries returns to profitability, signals stronger outlook despite macroeconomic pressures

After two consecutive years of heavy losses that tested the resilience of one of...

A Life Etched in Dignity: MARKETING EDGE honors Pa Abolaji Ezekiel Oyeyipo Fadolapo

Some lives are not merely lived they are quietly inscribed upon the conscience of...

Vaseline enlists real Nigerian Prince to battle counterfeit body oils

Vaseline Nigeria in collaboration with Leo Singapore launched a social media campaign...

Digital ad hits record $294b in 2025 as social media, AI drive industry growth-IAB report

The digital advertising industry reached its highest revenue level in history in...

FG Directs ARCON, NBC to enforce strict discipline on 45-Day Ad payments

Alhaji Mohammed Idris, Minister of Information and National Orientation, has directed...

X cuts aggregator payouts to reward original content creators

X, formerly Twitter, has announced a significant shift in how it distributes creator...

NIPRW unveils Pan-African food security expert, Dr Chitsunge, as keynote speaker

The Nigerian Institute of Public Relations (NIPR) has announced Her Excellency, Ambassador...

Publicis Groupe records strong Q1 2026 revenue growth

Publicis Groupe has reported a strong start to 2026, posting revenue organic growth...

Lagos NIPR chairman urges strong participation ahead of NPRW “CROC CITY 2026”

The Chairman of the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter,...

Disney plans to lay off up to 1,000 employees in marketing overhaul

The Walt Disney Company is preparing to cut up to 1,000 jobs in the coming weeks,...