News

TBWA\Concept’s CEO transition from Nwosu to Isitua-Onukwu signals shift from vendor to IP-owning creative firm

TBWA\Concept Unit Nigeria, one of Nigeria’s oldest and most influential creative...

Bosede Olusola-Obasa urges professionals to build lasting workplace legacy through excellence, integrity

Professionals seeking long term career success have been urged to deliberately build...

FourthCanvas, pioneering the new design industry

Across Nigeria’s business landscape, design is slowly moving from the last mile...

The billion-follower vacuum: sports marketing after the Messi-Ronaldo era

The 2026 FIFA World Cup is reviving football's oldest argument — who is the true...

You cannot build an organisation’s reputation without building yours, Nwaobasi tells PR professionals

Public relations professionals cannot effectively protect the image and reputation...

‎How Leo Singapore turned ‘Nigerian Prince’ scam into Cannes Lions’ Gold-winning campaign

By Anietie Udoh ‎ ‎Leo Singapore has earned international recognition at the...

Out There Media and Pulse announce strategic partnership to create digital advertising superpower across Africa

Out There Media (OTM), a global leader in mobile advertising technology and telco...

NIPR inducts 415 new professionals, charges them to champion Nigeria’s reputation, build public trust

The Nigerian Institute of Public Relations (NIPR) has admitted 415 new members into...

Rafael Oliveira takes helm as Heineken CEO, Chairman

Heineken has selected seasoned consumer goods executive Rafael Oliveira to steer...

Marketing remains lifeblood of Nigeria’s beauty industry, says Rubelite Beauty Global CEO

Marketing has become the defining force behind success in Nigeria's increasingly...