News

X Launches Creator Connect to Match Brands With Creators Using AI

X (formerly Twitter) has introduced Creator Connect, an AI-powered platform designed...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform into...

FirstBank appoints Chinwe Egwim as Chief Economist

 FirstBank has appointed Chinwe Egwim as Chief Economist, embedding macroeconomic...

Wizkid, Burna Boy, Tems, Asake tighten global grip as Nigerian stars shine in 2026 BET Awards nominations

Once again, Nigerian music continues to stretch beyond borders, command global attention...

Samuel Heath takes creative command of Unilever’s global brand portfolio at Ogilvy

A fresh creative chapter is unfolding at Ogilvy as the agency has moved decisively...

FirstBank, Visa launch Naira Visa Debit Card to accelerate Nigeria’s cashless payments drive

Affordable, widely accepted, and built for everyday spending, the Naira Visa Debit Card...

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Meta cuts 8,000 jobs, reassigns 7,000 more to AI teams

Meta began notifying roughly 8,000 employees on Wednesday that they are being laid...

Dangote kicks off plans for 10,000-hectare Olokola Deep Seaport in Ogun State

Dangote Industries Limited has commenced preliminary processes for the development...

Ford global CMO Lisa Materazzo departs after three-year tenure

 Ford Motor Company announced 19 May that Lisa Materazzo, global chief marketing...