News

Insight Redefini Group appoints Babatunde Olaifa as Group CEO

Returning to Where It All Began, Olaifa Sets Vision for the Future of Marketing Communications Insight...

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma: How do...

Fearlessness vs Legacy: How Nike and Adidas are fighting for the future of football culture

 The 2026 FIFA World Cup is not only about the teams on the pitch. It is about two...

The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

How condom brands can market during the 2026 FIFA World Cup

 The 2026 FIFA World Cup is underway. Billions across the world are ready to watch,...

“More Data More Value” brings more for Glo customers 

Determined to enrich the digital experience of its subscribers, Globacom has introduced...

Embedded Finance and AI: The twin forces reshaping Nigerian credit

 For a decade, Nigerian credit has been defined by traditional banking: balance...

Accenture to acquire Whalar in move to expand creator economy capabilities

Accenture is deepening its push into the creator economy with the acquisition of...

NIPR Lagos PR Clinic explores pathways to building a successful public relations career

The June 2026 edition of the Lagos State Chapter of the Nigerian Institute of Public...

Africa is no longer the next frontier, it is the new marketing centre, says Olagundoye

The narrative that Africa is merely the "next frontier" for global business is becoming...