News

X rebuilds Android app from scratch to speed up features and improve performance

X has finished rebuilding its Android app from the ground up after a year-long engineering...

ARCON sets 2026 Industry Colloquium for August 6, targets the future of advertising

The Advertising Regulatory Council of Nigeria (ARCON) has announced the 2026 edition...

MARKETING EDGE ONTV to spotlight Kelechi Nwosu on Industry Conversation this Wednesday

MARKETING EDGE ONTV is set to feature one of Nigeria's most respected creative advertising...

Three Crowns Mum of the Year: The team raising the bar for purpose driven marketing  into  national movement

Behind every enduring brand platform is a team of people united by a shared purpose....

The question that decides every experiential pitch — and why most agencies answer it wrong

By Oluseye Akinwale, Head of Business & Ayodele Lawal, Associate Director —...

NIPR President: Value remains foundation of relevance in modern PR leadership

“Value is the currency that sustains relevance. As a public relations leader, you...

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

OpenAI seeks dismissal of privacy suit as trust battle intensifies

There is a profound irony at the heart of OpenAI's current legal position. And it...

Nestlé is doing less, and that is its boldest strategy yet

The world’s largest food company just made its most counterintuitive move in years....

ARCON inaugurates awards committee to honour compliance and excellence in Nigeria’s Marcom industry

The Advertising Regulatory Council of Nigeria (ARCON) has taken a significant step...