News

Havas eyes minority stake in WPP, signalling shake-up in global Ad industry

Havas may invest in WPP. This development could significantly change the power dynamics...

Jumia breaks early with Black Friday rollout

 Jumia has officially reshaped the holiday shopping timeline. To begin with, the...

Amazon Prime Video races ahead in streaming ads with 315 million monthly prime video viewers

 Amazon has firmly announced its arrival as a dominant force in global advertising....

Minister Idris Lauds ARCON DG’s Exceptional Leadership, Tasks Industry on Nation Building

Two years after Dr. Lekan Fadolapo's re-appointment as Director General of the Advertising...

Jumia drives Nigeria’s e-commerce surge as market targets 16 billion dollars by 2030

Nigeria’s e-commerce sector is accelerating at an unprecedented pace, with projections...

Sahara Group Foundation launches its 16th Sahara Go Recycling Hub to boost environmental sustainability, economic empowerment

Sahara Group Foundation, the corporate social impact arm of Sahara Group, has commissioned...

MARKETING EDGE ONTV to air on TVC this Saturday at 4:30 p.m.

MARKETING EDGE ONTV will air this Saturday on TVC News, DSTV Channel 418, as the...

MTN Nigeria launches Y’elloTide: A festive campaign to spread joy, kindness, and unity

MTN Nigeria has ushered in the Christmas season with the launch of Y’elloTide,...

NAC 2025: The gravitational pull that drew Nigeria’s Advertising power circle into one unforgettable frame

The National Advertising Conference has gradually become an industry tradition, while...

Global wine harvest recovers slightly in 2025 amid persistent climate strain

Global wine production is expected to reach around 232 million hectolitres in 2025, ...