News

Brands must stay in consumer’s consideration set, that is the real job of marketing. – Maureen Ifada

Across Nigeria’s fast-changing business environment, brands are working harder...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...

Mouka appoints Dimeji Osingunwa as Managing Director

Mouka Limited, Nigeria’s leading sleep solutions provider and a subsidiary of Dolidol...

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

OpenAI’s AI shopping push meets consumer reality, early results fall short

OpenAI’s ambitious move into AI-powered shopping is facing early resistance, as...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

MARKETING EDGE ONTV rescheduled to host Maureen Ifada this Friday at 12.30pm

MARKETING EDGE ONTV due to a live broadcast transmission has been rescheduled to...