News

PepsiCo opens global agency review to accelerate AI first marketing strategy

PepsiCo has launched a global agency review as the food and beverage giant moves...

AI agents to influence $3.35trn in consumer spending by 2030, WARC, PHD

Artificial intelligence agents are set to become a major force in consumer purchasing,...

World’s biggest brands pivot to volume growth as consumers push back on price hikes

For three years, the world’s biggest consumer brands discovered a remarkable truth....

‎MARKETING EDGE National Marketing Stakeholders’ Summit 2026 beckons

Countdown to a landmark edition of the 2026 MARKETING EDGE National Marketing Stakeholders’...

Lineup and alfa Stylo form strategic partnership to enhance direct advertising design capabilities

Lineup, a leading global provider of media sales technology, today announced a strategic...

Nigeria to earn ₦54.59 billion from MTN’s ₦545.89 billion dividend payout

MTN Nigeria has approved an interim dividend of ₦26 per ordinary share, amounting...

Glo unveils campaign line, “Never Settle For Less”, new products in Lagos

Total telecommunications solutions company, Globacom, on Wednesday unveiled a transformative...

Onyemauwa identifies data, AI, Integration as forces reshaping Nigeria’s Ad industry

Data, artificial intelligence and integrated marketing communications are emerging...

TIBA opens nominations for the 8th edition of the TIBA Excellence Awards

The Iconic Brand Africa (TIBA) has officially announced the opening of nominations...

Nigeria Digital PR Summit opens nominations for third Nigeria Digital PR awards, unveils theme song and selection panel

The Nigeria Digital PR Summit (NDPRS) has opened nominations for the third Nigeria...