News

Omotola: Brands cannot advertise their way to credibility without proof

A brand may command attention, dominate conversations and attract millions of views,...

MARKETING EDGE Summit 2026: Africa must move from cultural representation to value creation – Franklin Ozekhome

Franklin Ozekhome, a strategist and creative industry leader, has called for a fundamental...

MARKETING EDGE Summit 2026: Femi Odugbemi challenges brands to move beyond cultural aesthetics, invest in creative economy

Femi Odugbemi, award-winning filmmaker, producer and creative industry leader, has...

Chamsmobile appoints Tolu Aofolaju as MD/CEO, sets sights on digital payments growth

Chamsmobile has appointed Dr. Tolu Aofolaju as its new Managing Director and Chief...

MARKETING EDGE Summit 2026: Brands must embrace culture, community and trust to win African consumers – Bola Balogun

Bola Balogun, a leading voice in marketing and brand communications, has stressed...

WPP Media, Wavemaker dominate media new business in H1 2026

Australia’s media market recorded a busy first half of 2026, with WPP Media and...

Beyond Ankara and Slang: Abiola challenges brands to build culture into products

A splash of Ankara, a familiar proverb, traditional music or a carefully selected...

Marketing Edge Summit 2026: Marketers must protect African culture as economic asset – Steve Babaeko

X3M Media CEO Steve Babaeko has urged brands, agencies and policymakers to move beyond...

WPP Media wins DoorDash’s global media mandate across 40 markets

WPP Media has secured a global media mandate from DoorDash, becoming the company’s...

Publicis West Africa names Paul Adewumi Regional Influencer Lead

Publicis West Africa has appointed marketing influencer and creator economy expert,...