News

Google turns YouTube into a lead generation machine with new messaging and AI video tools

Google has announced a significant expansion of its Demand Gen advertising campaign...

Nigerian churches offer brands a blueprint for community driven marketing – Uzo

Nigerian churches may be offering brands an unconventional blueprint for building...

NCC grants MTN conditional approval for $2.2 billion IHS Towers acquisition

MTN Nigeria’s $2.2 billion bid to acquire IHS Towers’ Nigerian business has cleared...

Diageo elevates Bodam Taiwo to Marketing Director across Africa Partner Markets

Diageo has appointed Bodam Taiwo, a seasoned Pan-African brand and commercial strategist,...

Meta agrees to landmark Child Safety Reforms in $17.1bn social media settlement

Meta Platforms has agreed to pay up to $17.1 billion and introduce sweeping child...

UBA names Emmanuel Nnorom Group Chairman, signals fresh phase of growth

United Bank for Africa Plc,  has appointed Emmanuel Nnorom as its new Group Chairman,...

IKEA Parent, Ingka Group, opens global media account to agency pitch

Ingka Group, the parent company of IKEA’s largest retail operations, has commenced...

Falade pledges stronger domestic impact as NLNG advances Train 7

The Managing Director and Chief Executive Officer of Nigeria LNG Limited, Leye Falade,...

MARKETING EDGE mourns veteran journalist, Dotun Oladipo

MARKETING EDGE mourns the passing of veteran journalist and founder of The Eagle...

LinkedIn ad revenue set to hit $11.3bn by 2027

LinkedIn’s advertising business is set for another strong expansion, with global...