News

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

From Island to Mainland: How one run turned into a movement

Last month, Nutrify Running Club kicked things off on the Island. It was their first...

Google launches AI powered Googlebook for agentic media buying

Google has unveiled a new line of AI‑enabled laptops called Googlebook, built to...

Cadbury Nigeria appoints Ayman Gaafar as Managing Director, signals new growth chapter

Cadbury Nigeria Plc has appointed Ayman Hussein F. Gaafar as its new Managing Director. The...

Ogunsanya, Ogbechie advocate resilience, authenticity at imperfectly awesome conversations 4.0

Former Managing Director of Airtel Nigeria and Airtel Africa, Dr. Segun Ogunsanya,...

Proof Advertising named creative agency of record for specialty FiiZ Drinks

Proof Advertising has been appointed creative agency of record for FiiZ Drinks, a...

Guinness Nigeria hosts media, highlights growth, governance, business transformation

Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational...

 HEINEKEN reshapes global agency structure, retains dentsu, Publicis in strategic marketing overhaul

HEINEKEN has unveiled a major restructuring of its global marketing agency ecosystem,...

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

Following last week’s widely followed conversation on the future direction of the...

Fatai Odesile to receive highest traditional title in Ora Kingdom

Corporate icon and trustee of the Advertisers Association of Nigeria, ADVAN, Aare...