News

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

Social media ad revenue set to hit $640 billion by 2030

Social media companies are racing toward a new financial milestone, as global advertising...

MARKETING EDGE ONTV hosts Ayodeji Onabajo this Wednesday

At a time when agencies are battling shrinking budgets, rising operational costs,...

Nigerian oil firms hunt growth beyond home market

 Nigerian independent oil producers who spent the past three years acquiring divested...

FirstBank, Visa launch Naira Visa debit card to accelerate Nigeria’s cashless payments drive

First Bank of Nigeria Limited has announced the launch of its Naira Visa Debit Card,...

Pitcher Festival of Creativity extends 2026 dates as surge in entries signals rising creative competition across Africa

Pitcher Festival of Creativity has shifted the dates for its 2026 edition following...

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...

‎How Diageo is unlocking culture in African market

‎Diageo's premium portfolio is unlocking culture in the African market by elevating...

Publicis reinforces Ad dominance with $2.2 billion LiveRamp deal

French advertising powerhouse Publicis Groupe has intensified its aggressive expansion...