News

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

Major mergers that reshaped industries in 2025

 The year 2025 marked the dramatic return of the mega-merger. Global deal-making...

Key executive appointments that shaped business leadership in 2025

The year 2025 witnessed unprecedented movement in executive suites across industries...

Major account reviews and wins that reshaped the global advertising landscape in 2025

 The year 2025 will be remembered as a defining period in advertising history, not...

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation. However,...

10 Marketing trends to watch in 2026 by WFA

Fresh insights from the World Federation of Advertisers (WFA) highlight the key forces...

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...

2025 in Review: The big shake-up that redefined global ad land

There are years that pass quietly, and then there are years that leave a scar. In...

FirstBank introduces exclusive 500-seater bleacher at Carnival Calabar & Festival 2025

FirstBank West Africa’s premier financial institution and financial inclusion services...

Google bets on power, not just processors

 When Google announced its agreement to acquire Intersect Power for approximately...