News

Automotive ad  set for $57.2bn milestone as EV rivalry accelerates digital push

The global automotive advertising market is projected to hit $57.2 billion by 2030...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...

Entries open for Africa’s first-ever Sustainability Industry Rankings

The SERAS Africa Sustainability Awards has officially announced the commencement...

Turkish Airlines expands its Lagos network with additional frequencies

Turkish Airlines, the airline flying to more countries than any other, is expanding...

Dettol Nigeria wraps up storytelling challenge with 30 winners

Dettol Nigeria has concluded its “12 Hour Protective Shield” storytelling challenge,...

Oti Ukubeyinje closes 3-year Diageo chapter, sets sights on AI-Driven marketing transformation

After three years of strengthening consumer data capabilities across African markets...

WFA CEO Stephan Loerke sets June 2027 exit  after 24 years at the helm

After more than two decades shaping global advertiser collaboration, strengthening...

WalkHeartOn 10.0 highlights the power of purpose-led brand engagement

Power Oil’s WalkHeartOn has reached a significant milestone, completing 10 years...

Air France-KLM names Sequence Events U.S. experiential agency of record

Air France-KLM has appointed Sequence Events as its U.S. experiential agency of record,...

WARC lifts global ad-spend forecasts for 2026 and 2027

WARC has raised its forecasts for global advertising growth in 2026 and 2027, citing...