News

WalkHeartOn 10.0 highlights the power of purpose-led brand engagement

Power Oil’s WalkHeartOn has reached a significant milestone, completing 10 years...

Air France-KLM names Sequence Events U.S. experiential agency of record

Air France-KLM has appointed Sequence Events as its U.S. experiential agency of record,...

WARC lifts global ad-spend forecasts for 2026 and 2027

WARC has raised its forecasts for global advertising growth in 2026 and 2027, citing...

MARKETING EDGE Names Alhaji Abdul Samad Rabiu EDGE Industrial Leadership Icon of the Year

  What does it take for a businessman to earn the kind of recognition that...

2026 EDGE Awards: Glovo Nigeria, Reni Onafeko, bag Digital Commerce Honours

Glovo, a leading multi-category technology company, has been recognised as the EDGE...

Glovo officially confirms Reni Onafeko as Country Managing Director, Nigeria

Glovo, a leading multi-category technology company, has officially confirmed the...

Lola Ogunbote takes up senior operations role at Chelsea Women

Nigerian-born football executive Lola Ogunbote has been appointed Head of Football...

Nestlé and NBA announce multi-year international marketing partnership

Nestlé and the National Basketball Association (NBA) are entering a new, multi‑year...

Dr Femi charts six-point path for Nigeria’s businesses to achieve sustainable growth

Nigeria’s journey towards sustainable economic growth will depend less on the promise...

Coca Cola revives holiday favourite as new flavours, functional drinks set to hit market

As the festive season approaches, Coca Cola is bringing back one of its seasonal...