News

ADMARP to host Nigeria’s first Digital Product Growth Summit

The Association of Digital Marketing Professionals of Nigeria, ADMARP, has announced...

WPP media wins Waymo’s global media mandate

Alphabet’s autonomous driving unit, Waymo, has appointed WPP Media as its media...

MIPAN AGM 2026: Babaeko challenges media practitioners to own Nigeria’s data, meaning and tomorrow

For decades, media planning and buying in Nigeria have evolved from an industry largely...

TBWA\Concept launches Edges Nigeria 2026, the First Edges Report in the TBWA Africa Network

TBWA\Concept has officially launched Edges Nigeria 2026, marking a significant milestone...

‎Integrated Indigo bags Agency of the Year at 2026 National Spokespersons Awards ‎

Integrated Indigo Limited, a full-service marketing communications consultancy firm,...

Synergy in motion: MARKETING EDGE meets the minds behind Stanbic IBTC’s Brand and Marketing powerhouse ‎

Photo caption: From left to right: Lara Ibirogba, Consultant - Brand and Business...

Instagram’s first rebrand in ten years has the internet divided

Instagram head Adam Mosseri unveiled the platform’s first wordmark redesign since...

Study finds brand strength, not search volume, drives online sales

A new study from Norway has challenged the conventional reading of digital advertising...

Seaman Schnapps leads cultural renaissance at 2026 Osun-Osogbo Festival

As thousands of cultural enthusiasts, traditionalists, and tourists converged on...

The state of marketing in Nigeria (digital and experiential): What’s maturing & what’s still being figured out

By Yvonne Mgbodile, Account Director — Gladys Gospel, Senior Account Manager —...