News

Winners emerge at Rexona Consumer promotion, get tickets to watch FIFA World Cup 2026™ matches

Unilever Nigeria Plc has officially announced the winners of the Rexona FIFA World...

Watercress vs ARCON & Others: Federal High court dismisses Watercress’ injunction bid

The Federal High Court in Lagos has once again thrown its weight behind the Advertising...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends were...

Alcohol giants confront new reality as global drinking declines amidst markets shift

The global alcohol industry is heading into a period of significant transformation...

Betway Appoints Don Jazzy as Brand Ambassador for Nigeria

Celebrated music icon appointed to represent Betway’s brand in Nigeria Lagos,...

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Publicis secures HP’s global media business as tech giant reshapes agency alliances

Hewlett Packard (HP) has entrusted its global media account to Publicis Media, drawing...

Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...