News

Google reshuffles agency leadership to strengthen partner support

Google is strengthening its agency and partner operations across Asia-Pacific with...

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...

WPP taps Tyler Turnbull to lead global creative business from 2027

WPP has selected Tyler Turnbull, the outgoing global chief executive of McCann, to...

ADK, Stagwell seal three-year pact to take Japanese brands global

ADK Holdings and Stagwell have formalised a three-year strategic partnership to help...

Sprite recruits Nikola Jokić to lead global basketball campaign with Anthony Edwards

Sprite is bringing two of basketball’s biggest stars together for a new global...

To Pitch or Not To Pitch:The problem is not pitching, but the people and the process

By Adetokunbo Modupe My friend, Kelechi Nwosu, former CEO of TBWA Nigeria, recently...

Omnicom Africa ‘Welcome to the Noise’ Conference: Graham Cruikshanks urges shift to continental self-reliance and AI distinctiveness

As the 2026 Omnicom Africa 'Welcome to the Noise' Conference opened on Tuesday, October...

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...

Docu2Data Limited crowned Young Transit Advertising Platform of the Year

In a clear affirmation of the rising weight of digital out-of-home media in Nigeria,...