News

Consumers cut back, seek comfort as global pressures mount — WARC

Economic pressure and global uncertainty are steadily reshaping how consumers spend,...

Meta hits $55bn as Google search beats forecasts, YouTube lags — WARC        

Global advertising momentum opened 2026 on a sharply uneven note, as major technology...

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

The spotlight this Wednesday shifts firmly to the recently concluded Nigerian Public...

The Devil Wears Prada 2” reignites the runway with record breaking box office debut

Two decades after the release of the original, The Devil Wears Prada 2 has stylishly...

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...

MARKETING EDGE empowers three staff members through O2 Academy training 

 Nigeria's leading marketing and advertising publication, Marketing Edge, has further...

O2 Academy graduates over 42 students, holds electric vehicle pitch presentation

 O2 Academy Lagos, Nigeria’s premier advertising school concluded another successful...

Dr. Chitsunge urges Nigeria to turn food security plans into real impact

Food security is no longer just an agricultural concern but a matter of national...

Stanbic IBTC Bank Nigeria PMI®: Business activity continues to rise, but higher fuel costs limit growth

The Nigerian private sector remained in growth territory at the start of the second...

LASAA accelerates digital shift, deploys smart Portal, mobile app to reshape Lagos outdoor advertising ecosystem

The Lagos State Signage and Advertisement Agency has taken a decisive and forward-moving...