News

Marketers collect more data, yet struggle to turn it into better media decisions – WFA

Despite unprecedented access to marketing data, many of the world's biggest advertisers...

+Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

+Acuity has reaffirmed its commitment to developing the next generation of marketing...

Plus Acuity deepens commitment to marketing education through strategic partnership with UNILAG PRAD club

Lagos-based media strategy and planning agency supports PRADWAVE 5.0, expanding student...

Executive reshuffle sweeps marketing industry as agencies and brands strengthen leadership teams

A fresh wave of executive appointments across the global marketing and advertising...

Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Saatchi & Saatchi NZ appoints Lee Sunter as Group Executive Creative Director

Saatchi & Saatchi New Zealand has strengthened its creative leadership structure...

Black At makes Cannes Lions history with First-Ever Afrobeats Artist on The Forum Stage

Black At has made history at the Cannes Lions International Festival of Creativity...

Kia turns competitors into toys in bold new Seltos campaign

In one of the most creatively confident automotive campaigns of 2026, Kia America...

Nigeria’s palm oil giant is making a $100 million bet on the future

In the 1960s, Nigeria supplied nearly half of the entire global output of palm oil,...

Nigeria’s trust future depends on stronger community leadership – Edelman Africa CEO

Nigeria must strengthen community-focused leadership, encourage collaboration across...