News

Nigeria’s economy projected for fastest growth in over a decade

 Nigeria’s economy is tracking toward 4.0 per cent real GDP growth in the first...

WPP wins Jaguar Land Rover global account in landmark AI-driven partnership

WPP has been chosen as the global trusted growth partner for JLR, the British luxury...

Havas Media lands Spain Tourism account worth $40 million

Spain's national tourism body TURESPAÑA has appointed Havas Media to handle media...

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...

Malta grants ChatGPT Plus access to citizens in groundbreaking OpenAI partnership

  OpenAI and the Government of Malta have announced what they describe as...

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

Social media ad revenue set to hit $640 billion by 2030

Social media companies are racing toward a new financial milestone, as global advertising...

MARKETING EDGE ONTV hosts Ayodeji Onabajo today

At a time when agencies are battling shrinking budgets, rising operational costs,...

Nigerian oil firms hunt growth beyond home market

 Nigerian independent oil producers who spent the past three years acquiring divested...