News

wapTV to Air “A Night of Tributes for late Chief John Ajayi” across Africa on February 1

wapTV has officially announced the scheduled broadcast of “A Night of Tributes...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

Beyond the Rise: Algorithm media charts course for next decade after 10 years of excellence

Algorithm Media has marked a decade of sustained excellence in Nigeria's marketing...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...

Relevance must be intentional as experiential marketing evolves – EXMAN President  

Experiential marketing will only remain effective if relevance is deliberate and...

Standard Bank closes USD 250 million strategic financing for Aradel Energy

Standard Bank, acting through Stanbic IBTC Capital Limited, Stanbic IBTC Bank Limited,...

Meta to introduce paid subscriptions across social platforms

Meta has announced plans to roll out paid subscription options across Instagram,...

Sky Media unveils AI toolkit to help SMEs advertise on TV

Sky Media, the advertising arm of Sky, has announced the launch of its’ AI-powered...