News

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Lagos Life turns virtual Lagos into a new frontier for brand marketing

As brands search for new ways to capture consumer attention, Lagos Life, a Nigerian-built...

Healthcare advertising heads towards $69bn as Pharma growth fuels digital marketing shift

Global healthcare advertising is projected to approach $69 billion by 2033. Importantly,...

ARCON commends Betpikr launch, urges responsible  advertising as brand unveils TV commercial, Radio ad

The Advertising Regulatory Council of Nigeria (ARCON) has commended the launch of...

Betpikr launches in Nigeria, unveils two brand ambassadors

Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos...

Automotive ad  set for $57.2bn milestone as EV rivalry accelerates digital push

The global automotive advertising market is projected to hit $57.2 billion by 2030...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...

Entries open for Africa’s first-ever Sustainability Industry Rankings

The SERAS Africa Sustainability Awards has officially announced the commencement...

Turkish Airlines expands its Lagos network with additional frequencies

Turkish Airlines, the airline flying to more countries than any other, is expanding...

Dettol Nigeria wraps up storytelling challenge with 30 winners

Dettol Nigeria has concluded its “12 Hour Protective Shield” storytelling challenge,...