News

‎Integrated Indigo bags Agency of the Year at 2026 National Spokespersons Awards ‎

Integrated Indigo Limited, a full-service marketing communications consultancy firm,...

Synergy in motion: MARKETING EDGE meets the minds behind Stanbic IBTC’s Brand and Marketing powerhouse ‎

Photo caption: From left to right: Lara Ibirogba, Consultant - Brand and Business...

Instagram’s first rebrand in ten years has the internet divided

Instagram head Adam Mosseri unveiled the platform’s first wordmark redesign since...

Study finds brand strength, not search volume, drives online sales

A new study from Norway has challenged the conventional reading of digital advertising...

Seaman Schnapps leads cultural renaissance at 2026 Osun-Osogbo Festival

As thousands of cultural enthusiasts, traditionalists, and tourists converged on...

The state of marketing in Nigeria (digital and experiential): What’s maturing & what’s still being figured out

By Yvonne Mgbodile, Account Director — Gladys Gospel, Senior Account Manager —...

TBWA unveils new global visual identity

TBWA has introduced a refreshed global visual identity as the creative network moves...

YouTube doubles watch-hour requirements for creator monetisation, raising the bar for new entrants

Google-owned platform, YouTube, has announced an update in its requirements for creator...

Disney appoints Joss Hastings as Senior VP of Marketing for consumer products division

The Walt Disney Company has appointed Joss Hastings as Senior Vice President of Marketing...

Courier: Clothing, footwear leads demand on inDrive in Nigeria, beats food & drinks inDrive,

A global mobility and delivery services platform, has revealed that clothing and...