News

NCR Nigeria strengthens board, brings in Oluwatoyin Saraki as Non-Executive Director

NCR (Nigeria) Plc has expanded its leadership team with the appointment of renowned...

Local brands close in on global giants as Nigeria FMCG ranking reveals sachet economy in full force

 A new consumption ranking from SagaProduct; Sagaci Research's proprietary shopper...

When two icons link up: Adidas and Coca-Cola bring nostalgia, football and fashion to the 2026 World Cup

 Some brand collaborations ask you to think. This one just asks you to feel something. On...

The ball now has a battery

For the first time in football history, the match ball needs to be charged before...

NYF Advertising Awards announces 2026 winners: Best of show awarded to Saint Elmo’s Germany and Charles & Charlotte for “Sheep Happens”

Led by Andrea Diquez, Global CEO of Gut, the Executive Jury brought together accomplished...

MARKETING EDGE ONTV Hosts Adetunji Oyebanji this Wednesday

MARKETING EDGE ONTV will this Wednesday host Adetunji Oyebanji, former Managing Director...

Ikea appoints VCCP for UK advertising account

Ikea has reportedly appointed VCCP to handle its UK advertising account after a review...

US approves Paramount Skydance’s $111bn Warner Bros Discovery takeover bid

Paramount Skydance’s $111bn acquisition of Warner Bros Discovery has been approved...

A toast to Hubert Eze, a steady hand in African business growth

MARKETING EDGE celebrates Hubert Eze today, a leader whose career has moved with...

World Gin Day 2026: How heritage and premium brands are rewriting gin’s story in Nigeria

As the world marks World Gin Day today, the spotlight is not only on the centuries-old...