News

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

Coca-Cola modifies its alcohol beverage venture in new partnership for growth

‎To drive growth in the growing U.S. spirits market, Coca-Cola has adjusted Red...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

Real Estate Stakeholders’ Forum 2025 charts  new course for housing, investment reform in Lagos

The Real Estate Stakeholders’ Forum (RSF) 2025, held on September 16th, 2025, at...

How Gino and Hilda Baci turned jollof into a marketing masterclass

When Nigerians hear the word jollof, they don’t just think of food. They think...

Advertising in 2025: How global leaders are shaping the year’s spend trajectory

Global advertising entered 2025 with unprecedented scale and sharper focus. With...

Israel Obatunde to Speak at African Beauty Summit Awards in UK

Israel Obatunde, Chief Executive Officer of Ideas Origin Media (IOM), has been announced...

‎Unilever appoints Phatak as new CFO

‎Srinivas Phatak, a company veteran, has been named the new Chief Financial Officer...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...