News

Beyond hype: WFA report exposes slow AI adoption among in-house marketing teams

In-House Teams Lag Behind in AI Adoption Artificial intelligence may have dominated...

AB InBev  set to replace Heineken as UEFA Champions League beer partner

A major shake-up is brewing in the world of European football sponsorships as AB...

Bolaji Okusaga calls for industry reinvention as PR sector battles economic pressures

Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary,...

AI is a collaborator, not a threat — Remi Ogunpitan urges media professionals to adapt

Artificial Intelligence (AI) is reshaping the media and creative landscape as an...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

ARCON inducts 45 fellows, tasks inductees to be gatekeepers of advertising industry

The Advertising Regulatory Council of Nigeria (ARCON) has inducted 45 Nigerians who...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign...

Omoefe Ohworakpo, the shooting star of digital marketing bags the EDGE Outstanding Digital Marketing Personality of the Decade

Today, we celebrate  a  star who illuminates the brands she touches. Omoefe Ohworakpo,...

ARCON to sanction Bokku supermarket over offensive advertisement

The Regulatory Council is set to sanction the platform owners, advertisers, and agencies...

The quiet force: Femi Adefowokan’s legacy of excellence beyond borders

 Femi Adefowokan recently received the Lifetime Achievement Award at the Marketing...