Tag: Marketing Strategy

WAN-IFRA fix date for World News Day 2025

With journalism under increasing pressure from political interference, economic strain,...

Mediacraft Associates, delivering results that are evident, measurable and consistent for all clients at all times

Mediacraft Associates is a full-service Public Relations and Integrated Brand Communications...

Search is shifting: what happens when GEO eats SEO?

Back in the day, the only way to succeed on the internet was to ensure your site...

Maximedia Global Communications Ltd: Rewriting the Rules of Media Engagement

Maximedia is a top-tier Nigerian media agency that is leading a quiet revolution...

SO&U – Creativity that works, impact that lasts

For over three decades, SO&U has been a name synonymous with creative brilliance,...

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...