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Cultural depth, not trend chasing, will give brands lasting relevance – Kelechi Nwosu

Former Chief Executive Officer of TBWA\Concept and former President of the Association...

LAIF partners with The Loeries to strengthen governance and technical capability

The Lagos Advertising and Ideas Festival (LAIF), West Africa's premier celebration...

AI, ethics, human insight must shape marketing’s next chapter – Udeme Ufot

Udeme Ufot, MFR, Group Managing Director of SO&U,has urged professionals in Nigeria’s...

Beyond Ankara and Slang: Abiola challenges brands to build culture into products

A splash of Ankara, a familiar proverb, traditional music or a carefully selected...

Udeme Ufot to Chair 2026 MARKETING EDGE ‘EDGE Awards’

The 2026 MARKETING EDGE EDGE Awards is set to take another significant step in its...

Inclusion must move beyond policy to measurable results – Udeme Ufot

The Group Managing Director of SO&U and Chairman of the Policy Innovation Centre,...

Nigeria’s advertising crisis is the erosion of value – Abiola

Nigeria’s advertising industry may not be suffering primarily from a shortage of...

ARCON set to unveil digital advertising and AI regulatory framework at NAC 2026

The Advertising Regulatory Council of Nigeria (ARCON) has disclosed plans to present...

The stars don’t audition, why should agencies pitch? – Nwosu

Former Chief Executive Officer of TBWA\Concept Unit and former President of the Association...

MARKETING EDGE ONTV hosts  Adekoyejo Abiola this Wednesday

MARKETING EDGE ONTV will this Wednesday feature Adekoyejo Abiola, Chief Executive...