Tag: Latest Marketing News

Offline connection in an online world: parenting teens beyond the feed

In today’s algorithm-driven world, parenting teenagers has progressed well beyond...

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

Leadership shift at IPG Mediabrands signals Strategic overhaul as Andrea Suarez steps away

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close,...

Global surge in AI digital assistant adoption signals new era of intelligent customer engagement

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby...

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again,...

2025 Ojude Oba car winner pays tribute to Adenuga, Glo

One of the winners of a brand new car from Glo, the major sponsor of the Ojude Oba...

The rise and rise of Labubu as a viral trendsetter

In a digital age where impulse, identity, and algorithmic marketing fuse into a seamless...