Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...
Cannes Lions campaigns that crossed the line have sparked intense debate within the...
A new report from the National Advertising Division of BBB National Programs, a non-profit...
Advertising now reaches every scroll, swipe, and click. Consequently, making sure...
In today’s highly competitive commercial landscape, marketing campaigns are...
By Khairat Asokomhe Influencer marketing is a strategy being adopted by most...
Nigeria's fitness platform goalr is transforming how brands connect with audiences...
By Felicia Nwosu The media landscape is in constant flux, demanding that journalists...
By Seun Johnson While influencer advertising has become a powerful and dependable...
By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...