Features

The rise of Gen-Z in influencer marketing

July 22, 2020 Ralph Tathagata

0

0

0

We’re looking at a generation of the next big disruptors, where the vast majority can’t imagine what the world would be like if social media didn’t exist. They are connected to the beat of the online world; to friends, businesses and have access to a plethora of information instantaneously. They are tech-savvy, know exactly what […]

Read more

Features

Content, connection and the corona-coaster

June 11, 2020 Ralph Tathagata

0

0

0

The words ‘content is king’, have been bandied around often and with great relish over the past few years. With the rise of social media and the digital influencer, consumers have been spoilt for choice and competing for their attention has become tougher and tougher. Enter 2020. A year that will always be a defining […]

Read more

Features

The two most important things to remember about influencer marketing

January 28, 2020 Ralph Tathagata

0

0

0

Using influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]

Read more

Features

PR trends of the last decade

January 24, 2020 Ralph Tathagata

0

0

0

1 The social media ‘tsunami’ The start of the last decade in 2010 heralded an explosion in the use of social media in what we now term – the social media ‘tsunami’. The increasing need to connect gave rise to several social media platforms and the death of some prominent ones like ‘Blackberry’. Simply put, […]

Read more