Tag: Influencer Marketing

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

Kenya and South Africa: Marketing meets the law – Navigating IP risks in brand campaigns

 In today’s highly competitive commercial landscape, marketing campaigns are...

Influencer marketing as new frontier in IMC

By Khairat Asokomhe Influencer marketing is a strategy  being adopted by most...

Goalr App reinvents influencer marketing through active brand experiences

Nigeria's fitness platform goalr is transforming how brands connect with audiences...

Otufodurin pushes for journalists to leverage influencer marketing at MARKETING EDGE Fireside Chat

By Felicia Nwosu The media landscape is in constant flux, demanding that journalists...

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...