Tag: Brand Building

PR expert calls for improved professionalism and brand building

By Oghale Mafuru  Ahead of the World Day of Public Relations billed to hold on...

Everyone in an organisation is a Public Relations Officer- experts

By Zion Rufus  Against the backdrop of building a positive image for brands,...

Brand building is not just about advertisements — Aiyesimoju

By Zion Rufus Although advertising has a central role to play in the development...

Storytelling accelerates brand building – President, Brands Academy

By Felicia Nwosu Prof. Samaila Mande, President, Brands Academy Nigeria, has advised...

JCI Eko concludes 11th Brand Masterclass, promotes brand building

Junior Chamber International Eko (JCI Eko) has concluded the 11th edition of its...

Re-energising your brand: Lessons from Kodak

Building a brand is an ongoing process that requires consistent monitoring and flexibility...

All Seasons Zenith organises advertising career day for young graduates

In the spirit of giving back, All Seasons Zenith, one of the leading media advertising...

How Audi engineered smarter approach to brand building on social media

Many people confuse building a brand with building awareness. Making the right people...

How to give your marketing full-funnel power

Lead generation has eclipsed the importance of brand building in B2B. It’s time...