content strategy

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

Four tips to prepare your content strategy for 2021

The year 2020 has been a year of massive unpredictability, but one constant was the...

How to Use Big Data to Drive Smart Decision-Making

By Marketing Manager of Interswitch Group, Olawale Akanbi Decision-making is a crucial...