content strategy

YouTube rolls out chatbot to all users as AI search goes mainstream

YouTube has taken another significant step toward becoming an AI-powered answer engine. Google-owned...

Google zero is here and publishers are finally fighting back

For years, blocking Google was unthinkable, now it is no longer. In 2024, Nilay...

Instagram clamps down on content aggregators

Instagram has announced a major policy shift targeting content aggregator accounts,...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to drop,...

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just listening;...

Olufemi Oguntamu named judge for the 2025 International Content Marketing Awards UK

Olufemi Oguntamu, Founder and CEO of Penzaarville Africa, has been appointed as a...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...