Advertisers have been urged to focus on TV outcomes as Linear spend climbs amid...
Google has announced a significant upgrade to its search advertising platform with...
Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...
By Felicia Nwosu Against the back drop of its banning challenge, TikTok's advertising...
Google has announced a significant upgrade to its search advertising platform with...
By Felicia Nwosu A wave of global advertisers is pivoting towards performance...
By Zion Rufus Coming against the backdrop of Google’s announcement to yet again...
By Zion Rufus Google’s decision to axe its third party cookies has continued...
By Zion Rufus In collaboration with Henley Business School and AdCademy, Association...
By Zion Rufus Major tech companies like Google and Apple have been making privacy-related...
