IMC

The future belongs to those who create the most value from every Naira — Igwe Okeke

Nigeria’s media landscape is undergoing a major transformation as brands continue...

No Amount of AI Will Save the Work: Akinwunmi, Enang insist trust, creativity still drive advertising

Advertising veterans, Lolu Akinwunmi, group managing director of Prima Garnet Africa,...

Agency’s competence, not pitch presentations, should drive client selection- Olaniyan

What happens when an agency wins a pitch but fails to deliver on the promises that...

Publicis-WPP global showdown: Nigerian ad professionals weigh pitchless deals, due diligence, agency survival

The growing dispute between Publicis Groupe and WPP over the appointment of global...

Global financial analytics market set to hit $27.36bn by 2034 

The global financial analytics market is projected to grow from $10.7 billion in...

FG says technology, creativity and innovation will drive advertising industry’s global competitiveness

The Federal Government has identified technology, creativity and professional innovation...

Sanwo-Olu congratulates Adewale Akodu as new Lagos NUJ chairman, urges unity and professionalism

Lagos State Governor, Babajide Sanwo-Olu, has congratulated Adewale Akodu on his...

Aig-Imoukhuede to Advertising Practitioners: Master your environment or become irrelevant

Aigboje Aig-Imoukhuede, Chairman of Access Holdings Plc and Founder/Chairman of Coronation...

Marketing communications industry must anticipate, innovate and lead-Dr. Fadolapo

Dr. Olalekan Fadolapo, Director General of the Advertising Regulatory Council of...

Ogilvy unveils ECHO AI platform to scale celebrity advertising 

Ogilvy has unveiled ECHO, a consent-first artificial intelligence platform that enables...