IMC

WARC lifts global ad-spend forecasts for 2026 and 2027

WARC has raised its forecasts for global advertising growth in 2026 and 2027, citing...

MARKETING EDGE Names Alhaji Abdul Samad Rabiu EDGE Industrial Leadership Icon of the Year

  What does it take for a businessman to earn the kind of recognition that...

Coca Cola revives holiday favourite as new flavours, functional drinks set to hit market

As the festive season approaches, Coca Cola is bringing back one of its seasonal...

Stagwell moves to disrupt media market with new global agency

Stagwell has expanded its global media offering with the launch of Stagwell Media. Remarkably,...

Akam named EDGE Outstanding Media Investment & Buying Personality of the Year

In an industry where precision, accountability and commercial foresight determine...

PHD retains ANZ account after rigorous media agency review

  PHD Australia has secured the continuation of its media planning and buying...

Golden Penny Semovita wins EDGE Awards Brand of the Year, proves excellence knows no borders

Nigeria legacy swallow brand, Golden Penny Semovita, has emerged as Brand of the...

EDGE Awards crowns Angela Ukara-Makinwa Outstanding Experiential Marketing Personality of the Decade

Angela Ukara-Makinwa, Fnimn, Frpa, has been honoured as the Outstanding Experiential...

MARKETING EDGE honours Uchenna Innocent as Outstanding Digital Transformation Personality of the Year

Notably, when excellence speaks through consistent work, its influence rarely remains...

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode dressed...