IMC

Barbara Onianwah clinches MARKETING EDGE’s Outstanding Marketing Personality of the Year

From turning creative ideas into viral campaigns to driving banking gains, expanding...

IXPL Limited unveils iXplore to transform how consumers discover places, experiences

Discovering where to go, what to experience and which offers are available is the...

CANAL+, DSTV unlock fresh advertising opportunities for African brands at ‘Africa Forward’

Against the backdrop of Africa’s rapidly expanding digital audience and evolving...

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...

WPP taps Tyler Turnbull to lead global creative business from 2027

WPP has selected Tyler Turnbull, the outgoing global chief executive of McCann, to...

ADK, Stagwell seal three-year pact to take Japanese brands global

ADK Holdings and Stagwell have formalised a three-year strategic partnership to help...

Sprite recruits Nikola Jokić to lead global basketball campaign with Anthony Edwards

Sprite is bringing two of basketball’s biggest stars together for a new global...

To Pitch or Not To Pitch:The problem is not pitching, but the people and the process

By Adetokunbo Modupe My friend, Kelechi Nwosu, former CEO of TBWA Nigeria, recently...

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...