IMC

Truecaller strengthens global safety push as paying subscribers hit 4 million milestone

Truecaller has deepened its transition from a caller-identification utility into...

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Mobile money transactions surge to $227bn as merchant payments, interoperability accelerate digital finance adoption

Mobile money services expanded rapidly and decisively strengthened their role in...

Brands lead recognition roll at ADVAN African Awards for Marketing Excellence 2026

Brands asserted their strength, influence and strategic relevance across multiple...

Culture emerges as marketing’s new operating framework At ADVAN African Awards 2026

Culture stepped confidently into the spotlight as the central force shaping the future...

Alumni, industry leaders, Nollywood veterans celebrate Kareem Tejumola

Emotion filled the atmosphere at the Lagos Country Club on Saturday, 28 March, 2026, ...

Rauf Aregbesola  calls for national honour as industry veterans celebrate market research icon, Kareem Tejumola

It was an evening of warm reunion, glowing tributes and dignified recognition as...

Publicis Media captures one-third of global media shifts, surpasses $10B in new business

Publicis Media has surged ahead in the global media landscape, claiming the top spot...

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s intense...