IMC

NIPR Lagos chapter to host fireside Cchat on building a successful PR career

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is set...

Consumers put values first as ethical labels market heads toward $1.9 trillion

Ethical consumption is rapidly moving from a niche preference to a mainstream purchasing...

Babaeko at 50-something? A creative force who continues to shape African advertising

“Some are born great, some achieve greatness, and some have greatness thrust upon...

Global demand for sports drinks soars on back of fitness revolution as market heads toward $214.6bn

The global sports and energy drinks market is on course for substantial growth as...

Obiomah, Odunowo decode fashion, culture and PR influence as intentionality shapes brand visibility in Africa

At the 5th Nigeria Digital PR Summit Quarterly Webinar, Efe Obiomah, CEO of Brand...

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

Fidelity Bank battles Rising interest pressure, still delivers N92.4bn Q1 profit

Fidelity Bank Plc has delivered a mixed but resilient first quarter performance for...

What you need to know about Visa Signature Card by FirstBank

Designed for Premium Lifestyles   Recently, FirstBank in partnership with...

Ojude Oba festival 2026 kicks off today as brands turn culture into Nigeria’s biggest emotional marketing stage

As the ancient town of Ijebu-Ode bursts into life today for the 2026 edition of Ojude...

Broadcasters, creators eye N605.2bn advertising boom as Nigeria pushes digital TV revolution

Nigeria’s broadcasting and creative industries are preparing for what could become...