IMC

Ilyas Kazeem: MARKETING EDGE Outstanding Marketing Personality of the Year, rewiring food marketing in Nigeria

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...

From markets to landfills: How Nestlé Nigeria is turning the tide on plastic waste

Six years of sustained action, 61,000 tonnes diverted, and a blueprint for circular...

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable rise...

Oti Ukubeyinje warns: “AI can’t sell  trust” as brands chase perfection over authenticity

As artificial intelligence continues to redefine how brands communicate, one of Africa’s...

Senate orders full ban on sachet alcohol by December 2025

The Nigerian Senate has directed the National Agency for Food and Drug Administration...

VL Magazine debuts in Lagos, redefining storytelling,  digital publication in Africa

It was an evening of innovation and excitement in Lagos as VL Magazine officially...

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...

Global footprint, lasting influence: Anietie Udoh named among TheIndustry’s 50 Men of Impact 2025

He does not chase the spotlight; instead, he builds the platforms that power it....

Nigeria’s business future hangs in the balance as Nestlé Nigeria battles back from the storm

Nigeria’s economic climate continues to tighten its grip on businesses across industries,...