IMC

The golden age of strategic PR: Why strategy and human intelligence matter more than ever- Adeyemo

For Adeleye Adeyemo, deputy director of PR, Integrated Indigo Limited, every year,...

Publicis upgrades 2026 forecast after strong AI driven quarter

Global communications powerhouse Publicis Groupe has strengthened its financial outlook...

Rubellite Beauty Global, poised to reshape beauty experiences across Africa

Rubellite Beauty Global, no doubt,  is setting its sights on transforming Africa's...

Coca-Cola elevates Yusuf Murtala to Pan-African marketing role, appoints Osato Evbuomwan to lead Nigeria

The Coca-Cola Company has reshaped its African marketing leadership with the promotion...

AAAN’s 53rd AGM sets stage for advertising’s next era as industry embraces reinvention

Nigeria's advertising industry is preparing for another defining moment as the Association...

Farmers Insurance names Havas Media as new media agency of record

Farmers Insurance has named Havas Media as its new media agency of record following...

Marketers collect more data, yet struggle to turn it into better media decisions – WFA

Despite unprecedented access to marketing data, many of the world's biggest advertisers...

Plus Acuity deepens commitment to marketing education through strategic partnership with UNILAG PRAD club

Lagos-based media strategy and planning agency supports PRADWAVE 5.0, expanding student...

Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Nigeria’s trust future depends on stronger community leadership – Edelman Africa CEO

Nigeria must strengthen community-focused leadership, encourage collaboration across...