IMC

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...

 Brands must balance creative freedom with honesty, regulatory compliance – Bunmi Oke

Bunmi Oke, Chief Executive Officer of Lady Bird Advertising Limited and former President...

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...

MARKETING EDGE names Terra Cube Seasoning Cube Brand of the Year, celebrates its flavour-driven connection with Nigerian homes

No doubt, some brands enter the kitchen; others find their way into the memories,...

MARKETING EDGE ONTV hosts Ayodeji Tobun today

Behind every compelling brand story lies a deliberate process of shaping perception,...

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Healthcare advertising heads towards $69bn as Pharma growth fuels digital marketing shift

Global healthcare advertising is projected to approach $69 billion by 2033. Importantly,...

ARCON commends Betpikr launch, urges responsible  advertising as brand unveils TV commercial, Radio ad

The Advertising Regulatory Council of Nigeria (ARCON) has commended the launch of...

Betpikr launches in Nigeria, unveils two brand ambassadors

Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos...