IMC

Noah’s Ark bolsters strategic leadership with Sherrif Adekoya appointment as strategy director

As competition intensifies across Nigeria’s integrated marketing communications...

FIFA World Cup set to ignite global media cost surge as advertising battle intensifies across TV, digital, OOH

The build up to the 2026 FIFA World Cup is already sending shockwaves across the...

Nigeria’s freight, logistics industry eyes ₦26.19trn growth

Nigeria’s freight and logistics sector is witnessing a fresh wave of transformation...

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights come...

Wizkid, Burna Boy, Tems, Asake tighten global grip as Nigerian stars shine in 2026 BET Awards nominations

Once again, Nigerian music continues to stretch beyond borders, command global attention...

Samuel Heath takes creative command of Unilever’s global brand portfolio at Ogilvy

A fresh creative chapter is unfolding at Ogilvy as the agency has moved decisively...

FirstBank, Visa launch Naira Visa Debit Card to accelerate Nigeria’s cashless payments drive

Affordable, widely accepted, and built for everyday spending, the Naira Visa Debit Card...

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...

Social media ad revenue set to hit $640 billion by 2030

Social media companies are racing toward a new financial milestone, as global advertising...