IMC

AI enters the Salon: Nigerian Engineer raises $7 million for world’s first braid-assist robot”

Artificial intelligence continues to reshape industries once considered beyond the...

Fake news threatens democracy, Omotoso charges journalists to defend truth

  The Lagos State Commissioner for Information and Strategy, Mr. Gbenga...

NIPR Lagos unveils 13th Public Relations stakeholders’ conference, sets agenda for national transformation

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), in...

Omnicom, Publicis, WPP reach final showdown for Aldi’s £700m global creative account

Three of the world's biggest advertising holding companies,Omnicom, Publicis and...

Lucozade reshapes creative strategy

Lucozade has overhauled its creative agency structure by handing its masterbrand...

Salami, Berger, urge brands to rewrite growth playbook as affordability, value become new competitive currency

Nigeria's improving economic outlook will not automatically translate into stronger...

O’Tega Ogra takes the helm at ADVAN as President, signals new era for Nigeria’s ad industry

The Advertisers Association of Nigeria (ADVAN) has entrusted one of the country's...

Omnicom strengthens global Uber Media partnership

Omnicom has reinforced its long-standing partnership with Uber after successfully...

Need for Africa to stop waiting for validation, but start owning its narrative

For decades, Africa has fought two battles simultaneously and the first has been...

Coca-Cola unveils unified global brand identity to strengthen consumer experience

Coca-Cola has introduced a refreshed global brand identity designed to deliver a...