IMC

Afanide Uwem calls for standardised pricing in Nigeria’s influencer economy

The growing influence of creators and influencers in Nigeria’s marketing ecosystem...

Inclusion must move beyond policy to measurable results – Udeme Ufot

The Group Managing Director of SO&U and Chairman of the Policy Innovation Centre,...

Meet MARKETING EDGE 2026 National Marketing Stakeholders’ Summit Panellist- Richard Salvador

Damola Richard Salvador-Adebayo is a firm believer in disruptive thinking. He is...

Meet MARKETING EDGE 2026 National Marketing Stakeholders’ Summit Panelist- Akinpelu

He is a Global Brand and Marketing Executive who helps brands build meaningful connections...

Business consulting market set for $808.5bn growth as AI reshapes corporate strategy

The global business consulting industry is entering a new growth cycle as companies...

Hospitality software market set to double as hotels accelerate AI, cloud adoption

The global hotel and hospitality management software market is entering a major digital...

Nigeria’s advertising crisis is the erosion of value – Abiola

Nigeria’s advertising industry may not be suffering primarily from a shortage of...

ARCON set to unveil digital advertising and AI regulatory framework at NAC 2026

The Advertising Regulatory Council of Nigeria (ARCON) has disclosed plans to present...

MARKETING EDGE ONTV hosts Adekoyejo Abiola this Wednesday

MARKETING EDGE ONTV will this Wednesday feature Adekoyejo Abiola, Chief Executive...

How QSRs found a home in Nigerian filling stations

Long before eateries became a familiar feature of filling stations across Nigeria,...