IMC

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

Omnicom deepens AI alliance with Adobe to launch unified enterprise  model for CMOs

Omnicom and Adobe have significantly broadened their long-standing global collaboration...

NIPR inducts NIMN president Bayo-Ajayi, Enang as fellows at AGM in Kaduna

The Nigerian Institute of Public Relations (NIPR) has inducted Dr Bolajoko Bayo-Ajayi,...

NIPR inducts 15 new fellows, 107 associate members at 63rd AGM in Kaduna

The Nigerian Institute of Public Relations (NIPR) has inducted 15 new Fellows and...

Wireless Festival Fallout: Industry experts speak on brand, sponsorship, celebrity partnership implications of Kanye West’s UK ban

The decision by British authorities to deny entry to American rapper Kanye West,...

SO&U at 36: From creative movement to enduring legacy

Thirty-six years after it first took shape in Lagos as a bold creative idea, SO&U...

A global seat for a homegrown visionary: President Tinubu hails Otega Ogra’s historic leap into WFA inner circle

Across the sprawling landscape of global industry, a powerful new pulse emanates...

ADVAN applauds O’tega Ogra’s emergence on World Federation of Advertisers Executive Committee

The Advertisers Association of Nigeria has expressed strong approval following the...

Governance cannot afford to be distant; policy cannot afford to be opaque — VP Shettima charges PR practitioners

Effective communication is not a luxury of good governance. It is its oxygen. That...

Kaduna state pledges partnership to NIPR in advancing ideals of strategic communication

The Kaduna State Government has declared its readiness to be more than a host to...