IMC

Nigeria puts TV ratings on a digital track with new audience system  as AMS targets 60,000 households

Nigeria’s television industry is entering a new phase of audience measurement as...

Chain Reactions Africa wins large consultancy category, ranks 3rd in Africa PR index

Chain Reactions Africa, the Lagos-headquartered independent communications consultancy,...

John Ternus takes Apple helm as Cook begins new chapter

Apple has formally entered a new leadership era, with John Ternus assuming the role...

Range rover enters electric era with first EV

Range Rover has officially entered the electric vehicle market with the unveiling...

Godrej consolidates global media mandate with WPP Media

Godrej Consumer Products Limited, GCPL, is bringing its international media operations...

ChatGPT advertising hits $1bn milestone

OpenAI’s advertising business has crossed a US$1 billion annualised revenue run...

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than a platform...

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...

ARCON unveils ASRA, opens entries for industry recognition awards

For an industry that has spent years building brands, shaping consumer behaviour...

2027 Polls: ARCON warns against exposure of unapproved political Ads

As political activities gather momentum ahead of the 2027 general elections, the...