IMC

Wizkid, Burna Boy, Tems, Asake tighten global grip as Nigerian stars shine in 2026 BET Awards nominations

Once again, Nigerian music continues to stretch beyond borders, command global attention...

Samuel Heath takes creative command of Unilever’s global brand portfolio at Ogilvy

A fresh creative chapter is unfolding at Ogilvy as the agency has moved decisively...

FirstBank, Visa launch Naira Visa Debit Card to accelerate Nigeria’s cashless payments drive

Affordable, widely accepted, and built for everyday spending, the Naira Visa Debit Card...

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...

Social media ad revenue set to hit $640 billion by 2030

Social media companies are racing toward a new financial milestone, as global advertising...

MARKETING EDGE ONTV hosts Ayodeji Onabajo today

At a time when agencies are battling shrinking budgets, rising operational costs,...

Pitcher Festival of Creativity extends 2026 dates as surge in entries signals rising creative competition across Africa

Pitcher Festival of Creativity has shifted the dates for its 2026 edition following...

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...

Publicis reinforces Ad dominance with $2.2 billion LiveRamp deal

French advertising powerhouse Publicis Groupe has intensified its aggressive expansion...