IMC

Steve Babaeko calls for strategic reset in UK–Africa relations

Across oceans shaped first by empire and later by enterprise, a different kind of...

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

Brands must stay in consumer’s consideration set, that is the real job of marketing. – Maureen Ifada

Across Nigeria’s fast-changing business environment, brands are working harder...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

MARKETING EDGE ONTV rescheduled to host Maureen Ifada this Friday at 12.30pm

MARKETING EDGE ONTV due to a live broadcast transmission has been rescheduled to...

WARC Effective 100 names  campaigns, brands, agencies setting  pace for results

No doubt, the results arrive with weight that  carry proof and more importantly,...

Black At unveils ‘Through Her Lens’ Initiative, launches platform to power women across creative economy

With a sense of purpose and momentum, Black At has introduced its latest global initiative,...

YouTube widens deepfake shield, brings politicians, journalists into AI detection net

The screen flickers. A face appears. It looks real, sounds real, feels real. Yet,...

Omnicom Media taps Ellen Griffin to drive OMD’s global reinvention agenda

The shift did not arrive quietly. It moved with intent. It carried urgency. And almost...

Anietie Udoh makes ‘Symbol Awards’ powerlist of  Most Influential Business figures

Anietie Udoh, Marketing Director of MARKETING EDGE, has gained global recognition...