IMC

Google dethrones Apple as AI fuels historic shift in global brand rankings – Kantar reveals

Google has surged past Apple to emerge as the world’s most valuable brand. This...

NCC pushes smart enforcement, digital shift to tackle rising piracy threat

Nigerian Copyright Commission (NCC) has intensified calls for smarter leadership,...

Changan automobile taps Ogilvy to accelerate global digital expansion, brand influence

Changan Automobile has deepened its international growth ambitions after appointing...

Is Nigeria’s freeTV truly Free? Ogunpitan questions DSO rollout

Nigeria’s planned transition into a fully digital broadcasting era has continued...

Nigeria set to unlock new broadcast era as digital switch- over nears nationwide rollout

Nigeria is now on the verge of a major broadcasting transformation as the Federal...

2026 Cannes Lions:  Another strong proof of how Nigerian talent continues to break barriers, shape global conversations

As the lights of global creativity prepare to shine once again on Cannes, France,...

Kelsey Murray takes global growth leadership role at  Ogilvy Group

The Ogilvy Group has strengthened its global leadership structure with the elevation...

X3M Ideas strengthens creative, strategy leadership with Aderoju, Mosuro appointments

X3m Ideas has reinforced its leadership structure with the appointment of Ayoade...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

 HEINEKEN reshapes global agency structure, retains dentsu, Publicis in strategic marketing overhaul

HEINEKEN has unveiled a major restructuring of its global marketing agency ecosystem,...