IMC

 Marc Pritchard: Media has changed, but brand building fundamentals remain

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation...

Brands must balance quick sales with long term value and local insight- Abiola

Chief Executive Officer of Imaginarium Marketing Communications and Vice President...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising market,...

Programmatic DOOH hits $1.34bn globally as WOO maps new growth frontiers

Global programmatic digital out of home advertising has crossed the $1 billion mark,...

Olu Jacobs : The making of a timeless Brand

How one man turned talent, consistency, character and craft into a human brand built...

Udeme Ufot to Chair 2026 MARKETING EDGE ‘EDGE Awards’

The 2026 MARKETING EDGE EDGE Awards is set to take another significant step in its...

Microsoft tightens AI ad rules, demands greater transparency around synthetic content

Microsoft Advertising is placing greater emphasis on transparency as artificial intelligence...

Coca-Cola unveils $10bn US investment plan as bottling network drives expansion

Coca-Cola is set to channel $10 billion into infrastructure across the United States...

Meet MARKETING EDGE 2026 National Marketing Stakeholders’ Summit Panellist- Abimbola Ijaniyi

Abimbola Ijaniyi is a seasoned sales and marketing professional with extensive experience...