IMC

Omnicom, Publicis, WPP reach final showdown for Aldi’s £700m global creative account

Three of the world's biggest advertising holding companies,Omnicom, Publicis and...

Lucozade reshapes creative strategy

Lucozade has overhauled its creative agency structure by handing its masterbrand...

Salami, Berger, urge brands to rewrite growth playbook as affordability, value become new competitive currency

Nigeria's improving economic outlook will not automatically translate into stronger...

O’Tega Ogra takes the helm at ADVAN as President, signals new era for Nigeria’s ad industry

The Advertisers Association of Nigeria (ADVAN) has entrusted one of the country's...

Omnicom strengthens global Uber Media partnership

Omnicom has reinforced its long-standing partnership with Uber after successfully...

Need for Africa to stop waiting for validation, but start owning its narrative

For decades, Africa has fought two battles simultaneously and the first has been...

Coca-Cola unveils unified global brand identity to strengthen consumer experience

Coca-Cola has introduced a refreshed global brand identity designed to deliver a...

Facebook Vs ARCON: Presidential Aide, O’tega Ogra’s Facebook defence misses the real issue Kolapo Bajela

There is a certain type of court judgment that gets celebrated the moment it lands,...

ARCON sets 2026 Industry Colloquium for August 6, targets the future of advertising

The Advertising Regulatory Council of Nigeria (ARCON) has announced the 2026 edition...

MARKETING EDGE ONTV to spotlight Kelechi Nwosu on Industry Conversation this Wednesday

MARKETING EDGE ONTV is set to feature one of Nigeria's most respected creative advertising...