IMC

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

MARKETING EDGE ONTV will feature Obembe Oluwatosin, Group Managing Director of Luova...

Tolaram Africa strengthens consumer strategy with Obabueki Aigbogun apointment

Tolaram Africa has reinforced its commitment to consumer led growth with the appointment...

Nigerian IMC industry leaders weigh performance, gaps prospects under global lens

The performance of Nigeria’s Integrated Marketing Communications ecosystem continues...

Dr. Segun Alabi appointed head of communications, media for Omi Eko Project

The management of Omi Eko Project, Lagos State's landmark waterway transportation...

AB InBev bets $3 billion on control as aluminium costs surge

Anheuser-Busch InBev has announced plans to repurchase a 49.9% minority stake in...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

Brands can turn Detty December into  season of connection, not just celebration – Obembe

For marketers, Detty December is no longer just music, parties, or festive hype but...

Aster Integrated Marketing marks 7 years of integrated thinking  in growing brands, shaping experiences, defining  craft

Indeed, when the drumbeat is steady, the dance becomes unforgettable. There is a...

Sir Steve Omojafor at 80, the industry still bears his handprint

At 80, Sir Steve Omojafor still stands where Nigeria’s Advertising story begins. Indeed,...