IMC

Wavemaker secures SATC destination brief

Wavemaker  has expanded its relationship with the South Australian Tourism Commission...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious picture...

The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s public...

EDGE AWARDS 2026: Where brands turned venue into  living celebration of colour, castle of experience

Yes, the trophies may have commanded the spotlight, but long before the first winner...

Cultural depth, not trend chasing, will give brands lasting relevance – Kelechi Nwosu

Former Chief Executive Officer of TBWA\Concept and former President of the Association...

EDGE Awards 2026: MARKETING EDGE celebrates its sponsors and partners

MARKETING EDGE extends its sincere appreciation to the sponsors, media partners and...

MARKETING EDGE thanks sponsors and partners for backing the EDGE Awards

MARKETING EDGE, the consumer-focused publication widely read across Nigeria's marketing...

Global advertisers move beyond hours as new models reshape agency remuneration – WFA

For global brands, the question is no longer simply how many hours an agency works,...

LAIF partners with The Loeries to strengthen governance and technical capability

The Lagos Advertising and Ideas Festival (LAIF), West Africa's premier celebration...

Black Market sets new film screening record with 51,000 spectators at Lagos TBS

Nollywood has recorded a major milestone in large-scale cinema exhibition as crime...