IMC

Business consulting market set for $808.5bn growth as AI reshapes corporate strategy

The global business consulting industry is entering a new growth cycle as companies...

Hospitality software market set to double as hotels accelerate AI, cloud adoption

The global hotel and hospitality management software market is entering a major digital...

Nigeria’s advertising crisis is the erosion of value – Abiola

Nigeria’s advertising industry may not be suffering primarily from a shortage of...

ARCON set to unveil digital advertising and AI regulatory framework at NAC 2026

The Advertising Regulatory Council of Nigeria (ARCON) has disclosed plans to present...

MARKETING EDGE ONTV hosts Adekoyejo Abiola this Wednesday

MARKETING EDGE ONTV will this Wednesday feature Adekoyejo Abiola, Chief Executive...

How QSRs found a home in Nigerian filling stations

Long before eateries became a familiar feature of filling stations across Nigeria,...

Diageo appoints Janine Blakeway to lead global Vodka Innovation

Diageo has appointed marketing and innovation specialist Janine Blakeway as its new...

Oloyede at 50: The Power of not working alone

 Veteran broadcaster Bimbo Oloyede has transformed her 50 year journey in broadcasting...

Publicis Groupe taps Jayde  Hill to drive people strategy

Publicis Groupe,  New Zealand,  has elevated Jayde Hill to General Manager, People...

The stars don’t audition, why should agencies pitch? – Nwosu

Former Chief Executive Officer of TBWA\Concept Unit and former President of the Association...