IMC

Why similar ads receive different regulatory outcomes – Aizehi Itua

Marketing communications discussions have continued to gather momentum following...

Imperfectly Awesome Empowerment Foundation begins new chapter with skills initiative for 70 Nigerians

After four years of encouraging candid conversations around resilience, authenticity...

AAAN partners Red & Yellow Creative School of Business to address talent gap in advertising

The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for...

MTN’s Ralph Mupita joins UN backed global AI Commission to advance inclusive innovation

MTN Group has strengthened its voice in global conversations around artificial intelligence...

The marketing power of brand milestones

Corporate anniversaries have evolved far beyond commemorative events. Increasingly,...

How brands turn milestone anniversaries to  drive stronger consumer engagement for Nigerian businesses

While global brands are using milestone anniversaries to reinforce heritage and strengthen...

OAAN announces 41st AGM, sets agenda for responsible out-of-home advertising ahead of political campaign season

The Out- of-Home Advertising Association of Nigeria (OAAN) has announced that its...

Samsung reshapes agency line up, hands media business to Publicis

Samsung has restructured its agency ecosystem in Australia by appointing Publicis...

FanMilk Nigeria names Oreoluwa Atinmo first female Managing Director

FanMilk Nigeria has ushered in a new chapter in its corporate journey with the appointment...

Kantar finds engagement alone no longer has guarantees brand growth

Brands investing heavily in creator partnerships are being urged to rethink how they...