IMC

Experts on redefining agency client relationships beyond campaign delivery

The days when an advertising agency could secure a client simply by producing a good...

Nigerian churches offer brands a blueprint for community driven marketing – Uzo

Nigerian churches may be offering brands an unconventional blueprint for building...

Meta agrees to landmark Child Safety Reforms in $17.1bn social media settlement

Meta Platforms has agreed to pay up to $17.1 billion and introduce sweeping child...

UBA names Emmanuel Nnorom Group Chairman, signals fresh phase of growth

United Bank for Africa Plc,  has appointed Emmanuel Nnorom as its new Group Chairman,...

IKEA Parent, Ingka Group, opens global media account to agency pitch

Ingka Group, the parent company of IKEA’s largest retail operations, has commenced...

Harnessing sports media beyond traditional ratings

As sports audiences spread across television, streaming and digital platforms, brands...

Falade pledges stronger domestic impact as NLNG advances Train 7

The Managing Director and Chief Executive Officer of Nigeria LNG Limited, Leye Falade,...

MARKETING EDGE mourns veteran journalist, Dotun Oladipo

MARKETING EDGE mourns the passing of veteran journalist and founder of The Eagle...

LinkedIn ad revenue set to hit $11.3bn by 2027

LinkedIn’s advertising business is set for another strong expansion, with global...

Coca-Cola Nigeria: Meet  Marketing Directors who shaped a legacy of brand building

In the life of every enduring brand, there are individuals whose names may not always...