IMC

Rubellite Beauty Global, poised to reshape beauty experiences across Africa

Rubellite Beauty Global, no doubt,  is setting its sights on transforming Africa's...

Coca-Cola elevates Yusuf Murtala to Pan-African marketing role, appoints Osato Evbuomwan to lead Nigeria

The Coca-Cola Company has reshaped its African marketing leadership with the promotion...

AAAN’s 53rd AGM sets stage for advertising’s next era as industry embraces reinvention

Nigeria's advertising industry is preparing for another defining moment as the Association...

Farmers Insurance names Havas Media as new media agency of record

Farmers Insurance has named Havas Media as its new media agency of record following...

Marketers collect more data, yet struggle to turn it into better media decisions – WFA

Despite unprecedented access to marketing data, many of the world's biggest advertisers...

Plus Acuity deepens commitment to marketing education through strategic partnership with UNILAG PRAD club

Lagos-based media strategy and planning agency supports PRADWAVE 5.0, expanding student...

Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Nigeria’s trust future depends on stronger community leadership – Edelman Africa CEO

Nigeria must strengthen community-focused leadership, encourage collaboration across...

Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate

A conversation that started on Instagram has grown into one of the most honest and...

Ogilvy secures Lite n’ Easy creative account

Ogilvy has expanded its client portfolio after winning the integrated agency mandate...