IMC

Wireless Festival Fallout: Industry experts speak on brand, sponsorship, celebrity partnership implications of Kanye West’s UK ban

The decision by British authorities to deny entry to American rapper Kanye West,...

SO&U at 36: From creative movement to enduring legacy

Thirty-six years after it first took shape in Lagos as a bold creative idea, SO&U...

A global seat for a homegrown visionary: President Tinubu hails Otega Ogra’s historic leap into WFA inner circle

Across the sprawling landscape of global industry, a powerful new pulse emanates...

ADVAN applauds O’tega Ogra’s emergence on World Federation of Advertisers Executive Committee

The Advertisers Association of Nigeria has expressed strong approval following the...

Governance cannot afford to be distant; policy cannot afford to be opaque — VP Shettima charges PR practitioners

Effective communication is not a luxury of good governance. It is its oxygen. That...

Kaduna state pledges partnership to NIPR in advancing ideals of strategic communication

The Kaduna State Government has declared its readiness to be more than a host to...

MARKETING EDGE  ONTV to host Ifeanyi Ugaoru this Wednesday

Marketing Edge ONTV, Nigeria’s foremost brand-focused advertising and marketing...

NIPR Week 2026: How Kaduna is rewriting its own story

Kaduna State has long carried a narrative shaped by conflict and instability. But...

What makes for good marketing doesn’t change in the age of AI

By Dr Rotimi Olaniyan There is a conversation happening across the marketing industry...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...