IMC

Coca-Cola unveils unified global brand identity to strengthen consumer experience

Coca-Cola has introduced a refreshed global brand identity designed to deliver a...

Facebook Vs ARCON: Presidential Aide, O’tega Ogra’s Facebook defence misses the real issue Kolapo Bajela

There is a certain type of court judgment that gets celebrated the moment it lands,...

ARCON sets 2026 Industry Colloquium for August 6, targets the future of advertising

The Advertising Regulatory Council of Nigeria (ARCON) has announced the 2026 edition...

MARKETING EDGE ONTV to spotlight Kelechi Nwosu on Industry Conversation this Wednesday

MARKETING EDGE ONTV is set to feature one of Nigeria's most respected creative advertising...

Three Crowns Mum of the Year: The team raising the bar for purpose driven marketing  into  national movement

Behind every enduring brand platform is a team of people united by a shared purpose....

NIPR President: Value remains foundation of relevance in modern PR leadership

“Value is the currency that sustains relevance. As a public relations leader, you...

ARCON inaugurates awards committee to honour compliance and excellence in Nigeria’s Marcom industry

The Advertising Regulatory Council of Nigeria (ARCON) has taken a significant step...

Late John Ajayi Posthumously Honoured with GLG PR Power List 2026 Legacy Award

The Nigerian integrated marketing communications (IMC) industry stood united in a...

The golden age of strategic PR: Why strategy and human intelligence matter more than ever- Adeyemo

For Adeleye Adeyemo, deputy director of PR, Integrated Indigo Limited, every year,...

Publicis upgrades 2026 forecast after strong AI driven quarter

Global communications powerhouse Publicis Groupe has strengthened its financial outlook...