IMC

ARCON AIC 4.0: Experts call for smarter regulation as AI reshapes advertising

Nigeria’s advertising industry is entering a new phase as artificial intelligence,...

MARKETING EDGE ONTV hosts George Isitua-Onukwu this Wednesday

MARKETING EDGE ONTV returns this Wednesday with the concluding part of its exclusive...

Akanmu charges ad industry to confront the triad of platforms, people and regulation

At the 4th Annual Advertising Colloquium (AIC) organised by the Advertising Regulatory...

OOH industry and political campaign season: Ekechi charges OAAN on ethics, fair practice and democratic responsibility

  As Nigeria edges closer to another election cycle, the out-of-home advertising...

WPP gains 26% as turnaround plan shows E signs of recovery

WPP has recorded a sharp 26% rise in its London-listed shares after the global advertising...

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing pitch...

Nwosu seeks new advertising model built on creativity, ownership, impact

After more than three decades shaping brands, building creative platforms and leading...

Public relations: The missing link between policy,  public impact

Nigeria has never lacked policies, reforms or development initiatives. Across healthcare,...

FG backs digital innovation, charges industry on responsible advertising as AIC 4.0 opens

Mohammed Idris, Minister of Information and National Orientation, represented by...

ARCON DG calls for collaboration, responsible innovation at fourth Advertising Industry Colloquium

The Advertising Regulatory Council of Nigeria (ARCON) has opened the fourth edition...