IMC

AI, ethics, human insight must shape marketing’s next chapter – Udeme Ufot

Udeme Ufot, MFR, Group Managing Director of SO&U,has urged professionals in Nigeria’s...

MARKETING EDGE EDGE AWARDS 2026: Celebrating excellence beyond borders, honouring John Ajayi’s enduring legacy

From a vision born of passion and an unwavering belief in the power of brands to...

Great ideas, bold innovation must drive excellence beyond borders – Amos Oladele

Amos Oladele, Managing Director/Editor-in-Chief of MARKETING EDGE, has called on...

Ujunwa Chukwumah takes helm of Reckitt’s West Africa operations

Ujunwa Chukwumah has assumed the role of General Manager, West Africa, at Reckitt,...

Omotola: Brands cannot advertise their way to credibility without proof

A brand may command attention, dominate conversations and attract millions of views,...

Chamsmobile appoints Tolu Aofolaju as MD/CEO, sets sights on digital payments growth

Chamsmobile has appointed Dr. Tolu Aofolaju as its new Managing Director and Chief...

WPP Media, Wavemaker dominate media new business in H1 2026

Australia’s media market recorded a busy first half of 2026, with WPP Media and...

Beyond Ankara and Slang: Abiola challenges brands to build culture into products

A splash of Ankara, a familiar proverb, traditional music or a carefully selected...

WPP Media wins DoorDash’s global media mandate across 40 markets

WPP Media has secured a global media mandate from DoorDash, becoming the company’s...

Publicis West Africa names Paul Adewumi Regional Influencer Lead

Publicis West Africa has appointed marketing influencer and creator economy expert,...