IMC

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...

WPP taps Tyler Turnbull to lead global creative business from 2027

WPP has selected Tyler Turnbull, the outgoing global chief executive of McCann, to...

ADK, Stagwell seal three-year pact to take Japanese brands global

ADK Holdings and Stagwell have formalised a three-year strategic partnership to help...

Sprite recruits Nikola Jokić to lead global basketball campaign with Anthony Edwards

Sprite is bringing two of basketball’s biggest stars together for a new global...

To Pitch or Not To Pitch:The problem is not pitching, but the people and the process

By Adetokunbo Modupe My friend, Kelechi Nwosu, former CEO of TBWA Nigeria, recently...

MARKETING EDGE bestows Experiential Marketing Personality of the Decade on Agnes Ailuelohia

Years of hard work may unfold away from the spotlight, but excellence has a way of...

Industry leaders applaud MARKETING EDGE for sustaining founder’s vision, urge stronger role in shaping marketing future

Industry stakeholders have applauded MARKETING EDGE for keeping its founder’s vision...

 Brands must balance creative freedom with honesty, regulatory compliance – Bunmi Oke

Bunmi Oke, Chief Executive Officer of Lady Bird Advertising Limited and former President...

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...

MARKETING EDGE names Terra Cube Seasoning Cube Brand of the Year, celebrates its flavour-driven connection with Nigerian homes

No doubt, some brands enter the kitchen; others find their way into the memories,...