IMC

WPP Media wins DoorDash’s global media mandate across 40 markets

WPP Media has secured a global media mandate from DoorDash, becoming the company’s...

Publicis West Africa names Paul Adewumi Regional Influencer Lead

Publicis West Africa has appointed marketing influencer and creator economy expert,...

  FMN draws on Akbar Ali Shah’s Africa-wide FMCG experience for new growth drive

Akbar Ali Shah has moved into a new chapter of his FMCG career at Flour Mills of...

PHD leads global surge as Omnicom Media bags $3.3bn in H1 new billings

Omnicom Media Group recorded $3.3 billion in new billings in the first half of 2026,...

 Industrial policy must move Nigeria from consumption to production-MAN

President of the Manufacturers Association of Nigeria (MAN), Otunba Francis Meshioye,...

 Marc Pritchard: Media has changed, but brand building fundamentals remain

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation...

Brands must balance quick sales with long term value and local insight- Abiola

Chief Executive Officer of Imaginarium Marketing Communications and Vice President...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising market,...

Programmatic DOOH hits $1.34bn globally as WOO maps new growth frontiers

Global programmatic digital out of home advertising has crossed the $1 billion mark,...