IMC

Social media ad revenue set to hit $640 billion by 2030

Social media companies are racing toward a new financial milestone, as global advertising...

MARKETING EDGE ONTV hosts Ayodeji Onabajo this Wednesday

At a time when agencies are battling shrinking budgets, rising operational costs,...

Pitcher Festival of Creativity extends 2026 dates as surge in entries signals rising creative competition across Africa

Pitcher Festival of Creativity has shifted the dates for its 2026 edition following...

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...

Publicis reinforces Ad dominance with $2.2 billion LiveRamp deal

French advertising powerhouse Publicis Groupe has intensified its aggressive expansion...

World whisky day 2026: A look at top 5 whisky brands as consumers deepen taste for premium spirits

As Nigeria joined the rest of the world to mark World Whisky Day 2026, the country’s...

Google dethrones Apple as AI fuels historic shift in global brand rankings – Kantar reveals

Google has surged past Apple to emerge as the world’s most valuable brand. This...

NCC pushes smart enforcement, digital shift to tackle rising piracy threat

Nigerian Copyright Commission (NCC) has intensified calls for smarter leadership,...

Changan automobile taps Ogilvy to accelerate global digital expansion, brand influence

Changan Automobile has deepened its international growth ambitions after appointing...

Is Nigeria’s freeTV truly Free? Ogunpitan questions DSO rollout

Nigeria’s planned transition into a fully digital broadcasting era has continued...