IMC

Marketers collect more data, yet struggle to turn it into better media decisions – WFA

Despite unprecedented access to marketing data, many of the world's biggest advertisers...

Plus Acuity deepens commitment to marketing education through strategic partnership with UNILAG PRAD club

Lagos-based media strategy and planning agency supports PRADWAVE 5.0, expanding student...

Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Nigeria’s trust future depends on stronger community leadership – Edelman Africa CEO

Nigeria must strengthen community-focused leadership, encourage collaboration across...

Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate

A conversation that started on Instagram has grown into one of the most honest and...

Ogilvy secures Lite n’ Easy creative account

Ogilvy has expanded its client portfolio after winning the integrated agency mandate...

Global OOH market surges as digital screens fuel industry growth

Worldwide investment in out-of-home (OOH) advertising climbed sharply in 2025, underscoring...

WPP Media extends L’Oréal partnership in ANZ

WPP Media Australia & New Zealand has strengthened its foothold in the beauty...

Adobe broadens AI alliance to power next-generation customer experiences

Adobe has significantly expanded its artificial intelligence strategy by forging...

ADVAN sets stage for leadership transition, strategic business dialogue at 2026 AGM

Association to elect new Executive Council as Dr. Doyin Salami and AI trust expert...