IMC

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

A tale of two markets: Global beer slows, Nigeria surges despite hardship

Global brewers are confronting a decisive shift in drinking culture, and they are...

ARCON says no vacuum in government despite absence of governing council

The Advertising Regulatory Council of Nigeria (ARCON) has responded to concerns raised...

Turkish Airlines records 10% higher passenger capacity in January 2026

Turkish Airlines said it carried 7.6 million passengers in January 2026. Additionally,...

ARCON dismisses ADVAN’s claims as false, misleading

Following the recent open letter to President Bola Ahmed Tinubu by the Advertisers...

Industry leaders weigh economic outlook, brand investment, policy impact at ARCON Webinar

Stakeholders in Nigeria’s marketing communications industry gathered and shared...

MARKETING EDGE appoints Amos Oladele as Managing Director/Editor-in-Chief

MARKETING EDGE, Nigeria’s foremost marketing, advertising and brand intelligence...

ARCON webinar spotlights Nigeria’s 2026 economic outlook as Muyiwa Oni  projects moderate growth

Economic realities shaping Nigeria’s business environment in 2026 came into sharp...