IMC

Samuel Akinrimisi rejoins CWAY as Group Head, Marketing, to lead next phase of brand expansion

Markets rarely pause, brands rarely wait and  leadership moments rarely arrive quietly....

Remi Ogunpitan urges media platforms to rethink OTT strategy for African audiences

Remi Ogunpitan, Founder and Chairman of IBST Media, has called on media platforms...

Nigeria’s Anietie Udoh earns global recognition with World Media Festivals Jury appointment

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

MARKETING EDGE ONTV hosts Deji Onadeko this Wednesday

Viewers across Nigeria’s marketing and communications community are set for a compelling...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Bunmi Oke to lead ‘Through Her Lens’  creative leadership conversations at Black At Lagos

Olubunmi Oke, Chief Executive Officer and Lead Consultant of Ladybird Limited, will...

Steve Babaeko calls for strategic reset in UK–Africa relations

Across oceans shaped first by empire and later by enterprise, a different kind of...

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

Brands must stay in consumer’s consideration set, that is the real job of marketing. – Maureen Ifada

Across Nigeria’s fast-changing business environment, brands are working harder...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...