IMC

Strategic PR to see bigger budgets, tighter measurement in 2026 as 2025 winds Down – Bukky George Taylor

As the industry prepares to close out 2025 and enter a new cycle of communication...

Advertising professionals map out trends set to shape industry in 2026

The As 2025 gradually winds down, Nigerian advertising professionals are already...

All set for LaPRIGA 2025: Lagos NIPR poised for a spectacular “Night of Excellence”

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) proudly...

Consumers enter “protection mode” amid rising stress levels — Euromonitor

A new report from Euromonitor International revealed that more than half of global...

Economic growth to drive Nigeria’s media, advertising sector, says Remi Ogunpitan

The future of Nigeria’s media and advertising industry will largely depend on the...

02 Academy set to ignite December with its Close of Busyness Party

Lagos is about to pulse with renewed warmth as 02 Academy prepares to host the Close...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends far...

MARKETING EDGE ONTV hosts ARCON DG, Dr. Olalekan Fadolapo, Today

Foremost marketing and advertising programme, MARKETING EDGE ONTV, will this Wednesday...

Africa’s green economic promise: Business leaders explore climate action, brand resilience

Africa’s path to a resilient and climate smart economy took centre stage at the...

LASAA unveils 2026 digital mobile ad permit, introduces qr powered verification for branded vehicles

The Lagos State Signage and Advertisement Agency, LASAA, has rolled out a fully redesigned...