IMC

Omotola: Brands cannot advertise their way to credibility without proof

A brand may command attention, dominate conversations and attract millions of views,...

Chamsmobile appoints Tolu Aofolaju as MD/CEO, sets sights on digital payments growth

Chamsmobile has appointed Dr. Tolu Aofolaju as its new Managing Director and Chief...

WPP Media, Wavemaker dominate media new business in H1 2026

Australia’s media market recorded a busy first half of 2026, with WPP Media and...

Beyond Ankara and Slang: Abiola challenges brands to build culture into products

A splash of Ankara, a familiar proverb, traditional music or a carefully selected...

WPP Media wins DoorDash’s global media mandate across 40 markets

WPP Media has secured a global media mandate from DoorDash, becoming the company’s...

Publicis West Africa names Paul Adewumi Regional Influencer Lead

Publicis West Africa has appointed marketing influencer and creator economy expert,...

  FMN draws on Akbar Ali Shah’s Africa-wide FMCG experience for new growth drive

Akbar Ali Shah has moved into a new chapter of his FMCG career at Flour Mills of...

PHD leads global surge as Omnicom Media bags $3.3bn in H1 new billings

Omnicom Media Group recorded $3.3 billion in new billings in the first half of 2026,...

 Industrial policy must move Nigeria from consumption to production-MAN

President of the Manufacturers Association of Nigeria (MAN), Otunba Francis Meshioye,...

 Marc Pritchard: Media has changed, but brand building fundamentals remain

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation...