IMC

Stephen Onaivi Emerges MIPAN Vice President in Landslide AGM Victory

In a landslide victory reflecting strong industry confidence, Stephen Onaivi, the...

Aim One Company wins African Excellence Award for Brand Strategy, Market Entry

Lagos based marketing and communications agency, Aim One Company, has secured international...

Global HR management market set to hit $88bn by 2033

The global human resource management market is on course for strong expansion, with...

Brenda Nwagwu makes history as first female president of MIPAN

A new chapter has opened in Nigeria’s media buying and advertising industry as...

Brand licensing economy set for major expansion as brands chase new revenue streams

The global brand licensing industry is gaining fresh momentum as companies increasingly...

MIPAN AGM 2026: Babaeko challenges media practitioners to own Nigeria’s data, meaning and tomorrow

For decades, media planning and buying in Nigeria have evolved from an industry largely...

Study finds brand strength, not search volume, drives online sales

A new study from Norway has challenged the conventional reading of digital advertising...

TBWA unveils new global visual identity

TBWA has introduced a refreshed global visual identity as the creative network moves...

OAAN at 41: Industry leaders confront debt, regulation and political neutrality ahead of campaign season

The Out-of-Home Advertising Association of Nigeria (OAAN) used its 41st Annual General...

George Isitua-Onukwu pledges creative evolution at TBWA\Concept Unit

The Managing Director and Chief Executive Officer of TBWA\Concept Unit, George Isitua-Onukwu,...