IMC

Coca-Cola charts cautious 2026 path as premium, health-focused drinks anchor performance amid softer demand

The Coca-Cola Company has outlined a tempered growth outlook for 2026 after delivering...

Global cyber-Attacks surge as African brands face rising threats

Organisations worldwide are grappling with rising cyber threats, and new insights...

ARCON warns State Signage Agencies against illegal Ad vetting directives

The Advertising Regulatory Council of Nigeria (ARCON) has declared unlawful recent...

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

A tale of two markets: Global beer slows, Nigeria surges despite hardship

Global brewers are confronting a decisive shift in drinking culture, and they are...

ARCON says no vacuum in government despite absence of governing council

The Advertising Regulatory Council of Nigeria (ARCON) has responded to concerns raised...

Turkish Airlines records 10% higher passenger capacity in January 2026

Turkish Airlines said it carried 7.6 million passengers in January 2026. Additionally,...

ARCON dismisses ADVAN’s claims as false, misleading

Following the recent open letter to President Bola Ahmed Tinubu by the Advertisers...