Marketing

Guinness Nigeria rises to world’s third largest Guinness market after 76 years of deep consumer connection

There is something quietly remarkable about the fact that a brand born in Dublin,...

‎New leadership emerges as The Temple Company’s founder Olorunnimbe resigns

By Ralph Tathagata ‎ ‎Chief Idris Olorunnimbe, Founder and Group Chief Executive...

Inside Rotimi Bankole’s rise from mentee to industry force

In an era where leadership is often defined by titles and short-term wins, a recent...

WPP gains expanded global role for Henkel consumer brands

WPP has secured a significantly expanded role for Henkel Consumer Brands, taking...

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

Organic Valley appoints TDA Boulder for brand strategy and creative development

Organic Valley, a cooperative owned by more than 1,500 organic family farms across...

OpenAI ends exclusive Microsoft partnership, clears path for AWS and Google cloud

OpenAI and Microsoft announced on April 27, 2026, a sweeping overhaul of their partnership...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...