Marketing

A Friendly Reminder: If your revenue isn’t growing, your marketing strategy needs a rethink

By Leye | CEO, Intense Digital There is a question every marketer eventually faces,...

Shifting paradigm in Public Relations from traditional approach to digital-first

By Bolaji Abimbola ‎ ‎The PR landscape is fast-changing with the adoption of...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends were...

The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

Africa is no longer the next frontier, it is the new marketing centre, says Olagundoye

The narrative that Africa is merely the "next frontier" for global business is becoming...

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining a...

Election spending may remain muted as brands drive media growth, says Nwagwu

As political activities gradually gather momentum ahead of Nigeria's next election...

‎Stakeholders promote Environmental Sustainability and Collective Climate Action in Nigeria

In commemoration of World Environment Day 2026, themed "Climate Action," Addefort...

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

WPP wins Jaguar Land Rover global account in landmark AI-driven partnership

WPP has been chosen as the global trusted growth partner for JLR, the British luxury...