Tag: Marketing

Mavin-UMG pact will boost intellectual property protection, say experts

By Abimbola Mohammed Intellectual property experts and music enthusiasts have...

Newspaper advertising market to reach US$33.35bn this year

By Ibidunni Banjoko The global landscape of newspaper advertising is undergoing...

OAAN inducts 14 new agencies

By Felicia Nwosu In a landmark ceremony, the Out-of-home Advertising Association...

Marketing week Awards 2024 opens for entries

By Oluwaseyi Lawal The Marketing Week Awards 2024 is open to receive entries...

Red Line inauguration advances Sanwo-Olu’s “Greater Lagos Rising”

By Seun Johnson The Greater Lagos Rising  Vision of  Governor Babajide...

Edelman’s revenue decline reflects shifting landscape in global PR

By Joseph Ekeng Edelman, the world’s largest public relations (PR)...

How Augmented Reality is changing advertising in 2024

By Oluwaseyi Lawal In the ever-evolving landscape of digital advertising,...

AB InBev loses $1.4bn over partnership with transgender influencer

By Ralph Tathagata Following the protracted backlash to its brief partnership...

Bigi unveils new TVC celebrating Unbreakable Naija Spirit

Bigi, the award-winning carbonated soft drink brand under Rite Foods Limited just...

Nestle Nigeria loses N104bn in 2023, worries about going concern status

By Ralph Tathagata The year ended 2023 has witnessed a whopping loss before tax...