Marketing

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

WPP wins Jaguar Land Rover global account in landmark AI-driven partnership

WPP has been chosen as the global trusted growth partner for JLR, the British luxury...

Adeteye to judge Global Creative Entries at Cannes Lions 2026

Cannes Lions, the international creative industry has tapped Nigerian communications...

Guinness Nigeria rises to world’s third largest Guinness market after 76 years of deep consumer connection

There is something quietly remarkable about the fact that a brand born in Dublin,...

‎New leadership emerges as The Temple Company’s founder Olorunnimbe resigns

By Ralph Tathagata ‎ ‎Chief Idris Olorunnimbe, Founder and Group Chief Executive...

Inside Rotimi Bankole’s rise from mentee to industry force

In an era where leadership is often defined by titles and short-term wins, a recent...

WPP gains expanded global role for Henkel consumer brands

WPP has secured a significantly expanded role for Henkel Consumer Brands, taking...

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

Organic Valley appoints TDA Boulder for brand strategy and creative development

Organic Valley, a cooperative owned by more than 1,500 organic family farms across...