Tag: Brand Positioning

Brand innovation should be driven by customer needs in 2023- Professionals

By Zion Rufus  Some professionals have advised that this year, marketers should...

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they fight...

La Casera, driven to push for greater in every way – Emma Agu

Emmanuel Agu is the Group Marketing Director of JOTNA Nigeria Limited, a group of...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market. It...

Marketing Edge unveils world-class website

In furtherance to the recent organizational and operational restructuring at MARKETING...

Berger Paints repositions to boost global competitiveness

Berger Paints Nigeria Plc, a leading paints and allied coating products manufacturer,...