News

Events, moments that defined 2025 as   year of conversations, decisions that shaped what comes next

The year 2025 unfolded as a defining chapter for Nigeria’s integrated marketing...

Gaskia media expresses sorrow over death of John Ajayi

Gaskia Media Limited has expressed deep sorrow over the death of Mr John Ajayi, describing...

The music television era is ending, and MTV knows it

When MTV debuted in 1981, it did more than just show music videos. It reorganized...

When Christmas became a canvas: How brands turned festive familiarity into creative currency

Christmas advertising seldom involves surprise. The colours are conventional, the...

ADVAN sets stage for continental showcase as African Marketing Excellence Awards return in 2026

Nigeria’s advertising and marketing ecosystem is set for another moment of continental...

John Ajayi: When death hit below the belt

By Raheem Akingbolu   It was John Donne, the poet, who once said: “Every...

Where data found its voice: Ivan Moroke’s eight-year journey of insight, impact, Ikigai at Kantar

When history looks back at the evolution of insight-led decision-making across South...

Diadem Group expresses deep condolence on profound loss to Nigerian IMC on passing of Chief John Olulope Ajayi

Diadem Group Inc. has expressed deep sorrow over the passing of Chief John Olulope...

From volatility to victory: How Nigeria’s leading brands  rewrote  rules in 2025, prepared for a more disciplined 2026

As the curtain gradually falls on 2025, Nigeria’s corporate earnings story reads...

JLR resets its global marketing direction

After months of intense evaluation, Jaguar Land Rover has taken a decisive step in...