News

Steve Babaeko calls for strategic reset in UK–Africa relations

Across oceans shaped first by empire and later by enterprise, a different kind of...

When geography becomes leverage: What the Strait of Hormuz crisis means for Nigerian businesses

On February 28, 2026, military conflict involving the United States, Israel, and...

When $83 billion can’t buy what consumers won’t use

On march 18, 2026, Meta announced it would shut down Horizon Worlds, the virtual...

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

Brands must stay in consumer’s consideration set, that is the real job of marketing. – Maureen Ifada

Across Nigeria’s fast-changing business environment, brands are working harder...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...

Mouka appoints Dimeji Osingunwa as Managing Director

Mouka Limited, Nigeria’s leading sleep solutions provider and a subsidiary of Dolidol...

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

OpenAI’s AI shopping push meets consumer reality, early results fall short

OpenAI’s ambitious move into AI-powered shopping is facing early resistance, as...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...