News

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

Zuri24 Media founder, Femi Odugbemi earns Cannes Lions Film Jury appointment

Femi Odugbemi, Founder and Chief Executive Officer of Zuri24 Media Limited, has earned...

Nigerian Breweries returns to profitability, signals stronger outlook despite macroeconomic pressures

After two consecutive years of heavy losses that tested the resilience of one of...

Tinubu approves ₦68.32trn 2026 spending plan, shifts 2025 capital budget window to June

Bola Ahmed Tinubu has endorsed Nigeria’s ₦68.32 trillion 2026 Appropriation Act,...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

AI is rewriting the rules of commerce and most brands aren’t ready

The traditional marketing funnel is dying, and artificial intelligence is the one...

A Life Etched in Dignity: MARKETING EDGE honors Pa Abolaji Ezekiel Oyeyipo Fadolapo

Some lives are not merely lived they are quietly inscribed upon the conscience of...

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

Vaseline enlists real Nigerian Prince to battle counterfeit body oils

Vaseline Nigeria in collaboration with Leo Singapore launched a social media campaign...

Digital ad hits record $294b in 2025 as social media, AI drive industry growth-IAB report

The digital advertising industry reached its highest revenue level in history in...