News

The question that decides every experiential pitch — and why most agencies answer it wrong

By Oluseye Akinwale, Head of Business & Ayodele Lawal, Associate Director —...

NIPR President: Value remains foundation of relevance in modern PR leadership

“Value is the currency that sustains relevance. As a public relations leader, you...

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

OpenAI seeks dismissal of privacy suit as trust battle intensifies

There is a profound irony at the heart of OpenAI's current legal position. And it...

Nestlé is doing less, and that is its boldest strategy yet

The world’s largest food company just made its most counterintuitive move in years....

ARCON inaugurates awards committee to honour compliance and excellence in Nigeria’s Marcom industry

The Advertising Regulatory Council of Nigeria (ARCON) has taken a significant step...

Olaide Adesina emerges Three Crowns Mum of the Year 2026, wins a trip with family to Zanzibar

Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina...

Nigeria’s insurance problem isn’t demand, it’s access— Leadway

The rapid rise of artificial intelligence is reshaping industries worldwide, and...

African Marketplace Dubai 2026: Opening new pathways to global growth for African entrepreneurs

For many African entrepreneurs, one of the biggest challenges is not creating quality...

Late John Ajayi Posthumously Honoured with GLG PR Power List 2026 Legacy Award

The Nigerian integrated marketing communications (IMC) industry stood united in a...