News

OpenAI’s AI shopping push meets consumer reality, early results fall short

OpenAI’s ambitious move into AI-powered shopping is facing early resistance, as...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

MARKETING EDGE ONTV rescheduled to host Maureen Ifada this Friday at 12.30pm

MARKETING EDGE ONTV due to a live broadcast transmission has been rescheduled to...

Uber partners Rivian on robotaxi, commits $1.25bn investment

Uber has announced a major partnership with Rivian to deploy thousands of autonomous...

Why your marketing AI just became a data protection problem, and what Nigerian brands must do now

Nigerian marketers deployed artificial intelligence, for customer targeting, credit...

WARC Effective 100 names  campaigns, brands, agencies setting  pace for results

No doubt, the results arrive with weight that  carry proof and more importantly,...

Black At unveils ‘Through Her Lens’ Initiative, launches platform to power women across creative economy

With a sense of purpose and momentum, Black At has introduced its latest global initiative,...