News

Kaduna signs agreement to host Nigeria Public Relations Week 2026

The Nigerian Institute of Public Relations (NIPR) has officially inked a Memorandum...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Juliet Ehimuan anchors TopTrends 2026 as mediaReach OMD charts marketing direction for the year

mediaReach OMD has once again positioned itself at the centre of Nigeria’s marketing...

Investment in people remains key to building next generation of leaders, Adetu says

Seni Adetu, Group CEO, First Primus West Africa, has emphasized that developing the...

wapTV to air “A Night of Tributes for late Chief John Ajayi” across Africa on February 1

wapTV has officially announced the scheduled broadcast of “A Night of Tributes...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

Beyond the Rise: Algorithm media charts course for next decade after 10 years of excellence

Algorithm Media has marked a decade of sustained excellence in Nigeria's marketing...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...