Tag: Branding

New York Festivals partners MARKETING EDGE on New York Advertising Awards

By Ralph Tathagata To inspire creativity and excellence on global scale, New York...

The diminishing appeal of in-house marketing operations

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic has...

M&C Saatchi names Al-Qassab as global CEO

By Ibidunni Banjoko M&C Saatchi, a prominent advertising agency, has appointed...

NCSI unveils index report to strengthen customer-service in the marketplace

By Abimbola Mohammed The Nigeria Consumer Service Index (NCSI), a multi sector...

Kantar launches strategic consulting in Nigeria as Moroke stresses on UVP

By Felicia Nwosu It was an insightful and thought-provoking gathering of...

IMC leaders raise concerns over AI efficiency and job preservation

By Seun Johnson Striking a balance between Artificial Intelligence...

How short form video is reshaping advertising

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Spotify recognizes Burna Boy as Africa’s most followed artist

By Oluwaseyi Lawal Damini Ebunoluwa Ogulu, popularly known as Burna boy,...

Brands driving demand through innovation, health-conscious flavours

By Felicia Nwosu With the market becoming increasingly competitive across product...