Tag: Branding

Reactions to recent positive signals in Nigeria’s economy: Turning a blind eye

By Hafiz Bakare The reactions of some of our compatriots to the rebound of the...

CEO tasks creative professionals on multiple competences

By Felicia Nwosu Israel Obatunde, the Chief Executive Officer of Ideas Origin...

Leading brands embrace eco-friendly advertising practices

By Ibidunni Banjoko In a global shift towards environmental consciousness,...

Nigeria’s Bournvita is categorized as food drink, says Emokpaire

By Felicia Nwosu Morolake Emokpaire, the Head of Marketing for Cadbury Nigeria...

Cannes Lions unveils 2024 programme

The Cannes Lions International Festival of Creativity’s 2024 extensive content...

The Hook Creative Agency names J. P. Idama as its first non-founder Creative Director

The Hook Creative Agency is thrilled to announce the promotion of J. P. Idama (JP)...

Dosumu advocates integration of AI into marketing to drive brand growth

By Felicia Nwosu Remilekun Dosumu, Senior Manager of Media Investment and Compliance...

FCCPC intensifies efforts to ensure fair pricing amid rising costs

By Ibidunni Banjoko The Federal Competition and Consumer Protection Commission...

Adopt AI to freshen marketing perspective, Adeteye tasks professionals

By Abimbola Mohammed Mabel Adeteye, Head of Brands and Marketing Communications...

Listicle: TIME100 unveils World’s Most Influential People 2024

By Ralph Tathagata In line with its annual tradition of listing the 100 most influential...