Opinion

To Pitch or Not To Pitch:The problem is not pitching, but the people and the process

By Adetokunbo Modupe My friend, Kelechi Nwosu, former CEO of TBWA Nigeria, recently...

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...

The state of marketing in Nigeria (digital and experiential): What’s maturing & what’s still being figured out

By Yvonne Mgbodile, Account Director — Gladys Gospel, Senior Account Manager —...

‎Beyond transactions: Building relationships that last

In today's fast-paced and highly competitive world, success is no longer defined...

Facebook Vs ARCON: Presidential Aide, O’tega Ogra’s Facebook defence misses the real issue Kolapo Bajela

There is a certain type of court judgment that gets celebrated the moment it lands,...

The debate: PR deserves a seat at the table. But the reality is…

By Austin Ayaosi, Lead Analyst at BrandImpact Consulting Public Relations is one...

The smartest brands don’t chase culture — they arrive first

A new piece by Oti Ukubeyinje, Consumer Data and CRM leader at Diageo, and one of...

When a recharge card becomes working capital

By Lanre Basamta, Senior Strategist & Analyst In Nigeria's informal economy,...

The strategic impact of leadership in dialing up business performance 

By Godfrey Adejumoh Every organisation encounters challenges. Sometimes the challenges...