Opinion

Facebook Vs ARCON: Presidential Aide, O’tega Ogra’s Facebook defence misses the real issue Kolapo Bajela

There is a certain type of court judgment that gets celebrated the moment it lands,...

The debate: PR deserves a seat at the table. But the reality is…

By Austin Ayaosi, Lead Analyst at BrandImpact Consulting Public Relations is one...

The smartest brands don’t chase culture — they arrive first

A new piece by Oti Ukubeyinje, Consumer Data and CRM leader at Diageo, and one of...

When a recharge card becomes working capital

By Lanre Basamta, Senior Strategist & Analyst In Nigeria's informal economy,...

The strategic impact of leadership in dialing up business performance 

By Godfrey Adejumoh Every organisation encounters challenges. Sometimes the challenges...

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration, which...

Rexona’s armpit moment at the World Cup

Nobody was looking at the fourth official’s armpit. That was exactly the point. At...

The brief is a ceiling and LePub just proved it

Here is something uncomfortable to sit with. The brief; the document that sits...

Understanding and leveraging ‘The Urgency of the Now’ in building great businesses

By Godfrey Adejumoh The concept of time exists in three dimensions: the past (before),...