marketing news

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

A global seat for a homegrown visionary: President Tinubu hails Otega Ogra’s historic leap into WFA inner circle

Across the sprawling landscape of global industry, a powerful new pulse emanates...

ADVAN applauds O’tega Ogra’s emergence on World Federation of Advertisers Executive Committee

The Advertisers Association of Nigeria has expressed strong approval following the...

MARKETING EDGE  ONTV to host Ifeanyi Ugaoru this Wednesday

Marketing Edge ONTV, Nigeria’s foremost brand-focused advertising and marketing...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Anietie Udoh named among World’s 100 Most Influential Voices in Creative Communication for 2026

Anietie Udoh, a leading voice in Africa’s marketing and creative communications...

AI is rewriting the rules of commerce and most brands aren’t ready

The traditional marketing funnel is dying, and artificial intelligence is the one...

Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and...