marketing news

Nigeria stocks shed N8.24trn as investors pull profit after record run

 Nigeria's equity market has lost N8.24 trillion in market value since the start...

More dad-approved: How Nigerian brands kept showing up for Father’s Day 2026

The first wave of Father's Day creatives told us Nigerian brands were paying attention....

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...

FAANG season is over welcome to MANGOS season

There is a new acronym in town. And if you work in marketing, advertising, brand...

How TVC is taking news to Nigerians instead of waiting for Nigerians to come to the news

For decades, television news followed a familiar pattern. Broadcasters determined...

IMC players forecast stronger business performance amid rising brand, political campaign activities

After navigating months of economic pressure, fluctuating operating costs and cautious...

Local brands close in on global giants as Nigeria FMCG ranking reveals sachet economy in full force

 A new consumption ranking from SagaProduct; Sagaci Research's proprietary shopper...

When two icons link up: Adidas and Coca-Cola bring nostalgia, football and fashion to the 2026 World Cup

 Some brand collaborations ask you to think. This one just asks you to feel something. On...

NYF Advertising Awards announces 2026 winners: Best of show awarded to Saint Elmo’s Germany and Charles & Charlotte for “Sheep Happens”

Led by Andrea Diquez, Global CEO of Gut, the Executive Jury brought together accomplished...

Supreme Court clears Unity Bank-Providus Bank merger

 Nigeria’s Supreme Court sanctioned the merger of Unity Bank and Providus Bank,...