marketing news

Peak Milk wraps up Back-To-School with Peak Love campaign with fun, games and rewards for thousands of children

Peak Milk, a brand of FrieslandCampina WAMCO Nigeria PLC rounded off its 2026 Back-to-School...

Marketing Edge Summit 2026: Modernise without losing their cultural identity, Maureen Ifada challenges brands

Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers...

Marketing Edge Summit 2026: Marketers must protect African culture as economic asset – Steve Babaeko

X3M Media CEO Steve Babaeko has urged brands, agencies and policymakers to move beyond...

PHD leads global surge as Omnicom Media bags $3.3bn in H1 new billings

Omnicom Media Group recorded $3.3 billion in new billings in the first half of 2026,...

MIPAN, NBC host webinar on Nigeria’s Digital Switch Over, unveil plans for FreeTV Platform and National Audience Measurement System

The Media Independent Practitioners Association of Nigeria (MIPAN), in partnership...

Omnicom to cut 15,000 jobs and deconstruct PepsiCo loss as IPG integration reshapes global agency landscape

Omnicom Group is preparing to reduce its global workforce by approximately 15,000...

MTN Nigeria becomes first telecom operator in Nigeria to cross 100 million subscribers

MTN Nigeria has crossed a milestone no Nigerian telecommunications company has ever...

Rising air travel demand opens new frontiers for brands

Africa is becoming a more mobile consumer market, and brands may need to rethink...

Meet MARKETING EDGE 2026 National Marketing Stakeholders’ Summit Moderator — Omawumi Ogbe

Omawumi Ogbe, strategic communications leader, reputation management and public relations...

Nigeria targets MSCI and JPMorgan reinclusion after securing return to FTSE Frontier Market Index

Nigeria is setting its sights on the next frontier of global investment credibility:...