Ad Trends

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

HASG urges dialogue as industry tensions persist

The Heads of Advertising Sectoral Groups, HASG, has called for calm and renewed engagement...

Stanbic IBTC Nominees Limited celebrates 30 years of trust with landmark gala event

Stanbic IBTC Nominees Limited marked a significant milestone on Wednesday, 11 February...

Hesz joins WPP as Co-Lead of new Strategy Architects Group

WPP has appointed holding company veteran Alex Hesz to the newly created role of...

Strategic PR to see bigger budgets, tighter measurement in 2026 as 2025 winds down – Bukky George Taylor

As the industry prepares to close out 2025 and enter a new cycle of communication...

AI is a collaborator, not a threat — Remi Ogunpitan urges media professionals to adapt

Artificial Intelligence (AI) is reshaping the media and creative landscape as an...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

BOI, MAN, NECA’s Chief Executives, others set to address low productivity in Nigeria at WES 2025

As nominations portal closes for WES 2025 Awards for Outstanding Economic Impacts All...