Digital Marketing

X adds text overlays to video

Social media platform X has launched text overlay capability for video; giving users...

YouTube rolls out chatbot to all users as AI search goes mainstream

YouTube has taken another significant step toward becoming an AI-powered answer engine. Google-owned...

ADMARP to host Nigeria’s first Digital Product Growth Summit

The Association of Digital Marketing Professionals of Nigeria, ADMARP, has announced...

Instagram’s first rebrand in ten years has the internet divided

Instagram head Adam Mosseri unveiled the platform’s first wordmark redesign since...

The state of marketing in Nigeria (digital and experiential): What’s maturing & what’s still being figured out

By Yvonne Mgbodile, Account Director — Gladys Gospel, Senior Account Manager —...

YouTube doubles watch-hour requirements for creator monetisation, raising the bar for new entrants

Google-owned platform, YouTube, has announced an update in its requirements for creator...

How AI became the gatekeeper between your brand and your consumer

Something fundamental has changed in the relationship between brands and consumers....

TikTok is betting on AI video ads

TikTok announced the rollout of Dreaming Seedance 2.5 on August 5, 2026. The latest...

Teads sues Google over 6.88 trillion lost ad impressions

Teads Holding Co. has filed an antitrust lawsuit against Google LLC and Alphabet...

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...