Digital Marketing

Instagram clamps down on content aggregators

Instagram has announced a major policy shift targeting content aggregator accounts,...

X launches standalone XChat messaging app

 Recently,  X officially launched XChat recently, creating standalone encrypted...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

Omokehinde Thomas elevated to marketing manager at Seven Up Bottling Company

Omokehinde Thomas has been appointed Marketing Manager for the Energy and Hydration...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of contemporary...

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...

Guinness Nigeria delivers stellar comeback with N15.8 billion profit surge in Q3 2025

Guinness Nigeria Plc has staged a remarkable financial rebound, reporting a pretax...