Tag: Taiwo Ogunwumi

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited has announced...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

Cannes Lions: a history of controversies

The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after...

Cannes Lions 2025: Juror gives inside perspective on what it takes to win

Every year, the Cannes Lions International Festival of Creativity gathers the world’s...

Why DM9 lost its Cannes Lions grand prix: A cautionary tale for the creative industry

For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

ARCON set to host AIC 3.0: From dialogue to data

The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third...

Digital transformation is must-have for Nigerian businesses – Expert

Considering Nigeria's fast-evolving technology landscape and disruptive business...

Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...