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Features

Why video marketing is important on social media

September 3, 2020 Ralph Tathagata

At least 92% of marketers say that video marketing is an incredibly important part of any digital marketing strategy as it is a very engaging medium. It is predicted that, by 2021, people will be watching 100 minutes of online video every single day. There are 3.5 billion social media users globally who spend, on […]

Features

The rise of Gen-Z in influencer marketing

July 22, 2020 Ralph Tathagata

We’re looking at a generation of the next big disruptors, where the vast majority can’t imagine what the world would be like if social media didn’t exist. They are connected to the beat of the online world; to friends, businesses and have access to a plethora of information instantaneously. They are tech-savvy, know exactly what […]

Brands

The science of live videos and the art of getting it right

April 19, 2020 Marketing Edge

Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what made it even more special was watching it with my grandpa! You see, my 80-year-old grandfather is the absolute king of swank and growing up around him, I fell in love with some of what have now become my favourite things […]

Features

Mobile apps help improve customer experience

October 17, 2019 Ralph Tathagata

Creating a mobile app is a phenomenal tool to help businesses improve their corporate image and overall reputation, especially if they want to improve their customer service experience and boost their brand. Customers will likely benefit by being able to access products and services anywhere anytime. Mobile apps are the easiest way to connect and […]

News

Facebook posts 28% Q2 growth in ad revenue despite challenges

July 26, 2019 Ralph Tathagata

Facebook has proven its resilience in the face of multiple social, political and regulatory challenges by posting a healthy 28% year-on-year rise in ad revenues over the second quarter to reach $16,624m. Healthy advertising figures rest on a backbone of 1.59bn daily active users throughout the month of June, itself an 8% increase year on […]

Features

The power of social media and influence in today’s 4th Industrial Revolution

July 1, 2019 Ralph Tathagata

It is a well-known fact that social media has now gained traction and has taken over basic interaction with people communicating using Facebook, twitter, messenger, Instagram, Whatsapp and various other social media platforms available. Data is increasingly becoming more valuable than airtime, simply because we want to keep up with the rest of the world. […]

News

Facebook users rethink attitude to data after Cambridge Analytica breach

March 27, 2018 Marketing Edge

Facebook users are rethinking how much data they share with the social network, and other online services such as Twitter and Instagram, in light of the revelations about a data breach involving Cambridge Analytica. A survey of 1,000 consumers conducted for Marketing Week by research agency Toluna finds the scandal has prompted 34.4% of those […]

Brands

Bug hits Instagram accounts, exposes e-mail addresses, phone numbers

September 7, 2017 Marketing Edge

Engineers at Facebook-owned Instagram have revealed that a bug has affected some accounts on the platform revealing the email addresses and phone numbers of the accounts holders. This makes the affected Instagram accounts vulnerable to being targets of hackers. Mike Krieger, Co-Founder and Chief Technology Officer (CTO) of Instagram however disclosed that the bug had […]

News

Facebook leads top local creative students on Instagram Hack in partnership with Durban Tourism

August 17, 2017 Marketing Edge

Today, Facebook is holding a Durban Passions Instagram Hack, featuring 40 of South Africa’s top advertising students. In a day of fun and learning at the Facebook Creative Hub, the hack will be themed around Instagram and Stories, with students challenged to use mobile in quick, creative ways to connect with passions via Instagram. An […]

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