Brands

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

PepsiCo posts strong Q1 2026 results, eyes accelerated growth amid global headwinds

PepsiCo has reported first-quarter 2026 earnings that beat the prior year across...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

Airtel deploys 2,000 new sites in 2026 as MTN’s tower move reshapes competition

 Nigeria’s telecoms market is entering a new phase, where infrastructure strength,...

Publicis drops ‘theTradeDesk’ after audit flags fee and transparency concerns

Publicis Groupe has stopped recommending The Trade Desk to its clients following...

Guinness Nigeria Plc posts standout Q1 performance as profit climbs, balance sheet strengthens

Guinness Nigeria Plc has opened the 2026 financial year with renewed financial momentum,...

The Coca-Cola Company expands hospitality presence through new partnership with Marriott International

The Coca-Cola Company has taken a decisive commercial step in the global hospitality...

American Airlines turns World Cup access into a marketing play

American Airlines is positioning access, not just advertising, as the core of its...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...