Brands

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...

MTN’s MoMo PSB partners Thunes to expand instant cross-border payments for Nigerians

MoMo Payment Service Bank (MoMo PSB), which is MTN Nigeria’s fintech branch, has...

Maxxconnection raises the bar as brand builders, health lifters through Maxxcare, with bold outreach at Ketu Motor Park

In a rare display of corporate compassion, Maxxconnection Limited, through its well-established...

A new walk begins as Oyetola Akeredolu becomes Diageo’s Johnnie Walker Brand Guardian for Africa

There are career moves and then there are moments that feel like destiny taking a...

Justrite set for national expansion as IFC considers $15 million loan

Nigerian supermarket chain Justrite is gearing up for nationwide expansion as the...

How MARKETING EDGE became the toast of Abuja @ NAC 2025

Indeed, even across the globe, it is not every day that a publication rises beyond...

MARKETING EDGE ONTV to air on TVC this Saturday at 4:30 p.m.

MARKETING EDGE ONTV will air this Saturday on TVC News, DSTV Channel 418, as the...

MTN Nigeria launches Y’elloTide: A festive campaign to spread joy, kindness, and unity

MTN Nigeria has ushered in the Christmas season with the launch of Y’elloTide,...