Brands

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...

OpenAI’s AI shopping push meets consumer reality, early results fall short

OpenAI’s ambitious move into AI-powered shopping is facing early resistance, as...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

Uber partners Rivian on robotaxi, commits $1.25bn investment

Uber has announced a major partnership with Rivian to deploy thousands of autonomous...

Black At unveils ‘Through Her Lens’ Initiative, launches platform to power women across creative economy

With a sense of purpose and momentum, Black At has introduced its latest global initiative,...

YouTube widens deepfake shield, brings politicians, journalists into AI detection net

The screen flickers. A face appears. It looks real, sounds real, feels real. Yet,...