Brands

How Emirates maintains luxury brand perception in price-sensitive African markets

 Emirates' return to Lagos in October 2024 following two-year suspension demonstrated...

Meta hits $55bn as Google search beats forecasts, YouTube lags — WARC        

Global advertising momentum opened 2026 on a sharply uneven note, as major technology...

Stanbic IBTC Bank Nigeria PMI®: Business activity continues to rise, but higher fuel costs limit growth

The Nigerian private sector remained in growth territory at the start of the second...

How Nigerian brands celebrated Workers’ Day 2026

Workers’ Day arrived with brands reminding Nigerians that rest still feels like...

MTN Nigeria raises alarm over cost of operations

MTN Nigeria reported ₦355.5 billion profit after tax in Q1 2026, a 165.9 per cent...

Mirinda rebuilds brand identity around smiles

Mirinda launched its “Smile Please” global platform on 28 April 2026 alongside...

KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

Guinness Nigeria at 76: A legacy forged in grit, refined by innovation, excellence, culture

For Guinness Nigeria, it has been nothing but timeless and tenacious journey as it...

X launches standalone XChat messaging app

 Recently,  X officially launched XChat recently, creating standalone encrypted...

ADVAN lands global honour as Project Freedom clinches WFA President’s Award

The Advertisers Association of Nigeria has stepped onto the global stage with renewed...