Creator Economy

WhatsApp begins username reservations ahead of phone-number-free messaging rollout

WhatsApp has opened reservations for usernames, a new feature that will let users...

YouTube surpasses Netflix in average daily viewing time

YouTube has overtaken Netflix in average daily viewing time globally, marking a milestone...

Google rolls out Search Profiles in the US to help creators define their presence on Search

Google has launched Search Profiles in the United States, giving publishers and creators...

X bets on video to bring commentary to life in latest update

X has launched a new feature called "React with Video," allowing users to respond...

X Launches Creator Connect to Match Brands With Creators Using AI

X (formerly Twitter) has introduced Creator Connect, an AI-powered platform designed...

Instagram clamps down on content aggregators

Instagram has announced a major policy shift targeting content aggregator accounts,...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

OpenAI shuts down Sora, exits AI Video generation amid strategic pivot, costing

OpenAI has confirmed the shutdown of its Sora AI video generation app via an X post,...

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....