Brands

Heineken uses non-alcoholic beer sponsorship to increase market share amid pandemic

Heineken recently announced a sweeping change in its alcohol marketing by entering into the largest ever single sponsorship deal involving a non-alcoholic beer brand, replacing Amstel as a Uefa Europa League sponsor. Heineken has been a Uefa partner in one way or another since 1994. Now, it has put down around €10m ($11.7m) a year […]

Features

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded by the Covid-19 pandemic. With consumers leading the way, brands are scrambling to evolve and adapt to the new normal. Against this backdrop, what role can marketing and creativity play in boosting a business’s recovery? Creativity at the heart Sumeli Chatterjee, […]

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Wendy Clark leaves DDB for DAN

Dentsu has poached Wendy Clark, global chief executive of DDB, to be global chief executive of Dentsu Aegis Network in what the company described as a “pivotal hire”. Recruiting Clark, a former senior marketer at Coca-Cola and AT&T, from the Omnicom advertising network is a significant coup for DAN, which wants to expand its creative […]

The Men’s Club season 3 set to screen on REDTV July 22

Despite the disruptions and prolonged lockdown occasioned by the global coronavirus pandemic, The Men’s Club season 3 (TMC3) series is set to continually excite its teeming and sophisticated audience with the adventures of four Nigerian men and how they navigate their mainly drama-filled tumultuous love lives. TMC3 will start screening on REDTV on July 22, […]

Integrated Marketing Communications

New Molfix Air Dry Diaper Hits the Shelves

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market.   The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, […]