Brands

Consumers should expect more from the “house” of LaCasera – Emma Agu

In this interview with MARKETING EDGE, the Group Marketing Director, Jotna Nigeria Limited, a member of the Jotna Group and The LaCasera Company, Emmanuel Chukwuemeka Agu speaks on Nigeria’s beverage market, emphasizing on the Carbonated Soft Drinks segment and its dynamics. How would you assess the entire soft drinks market in Nigeria’s FMCG segment? The […]

Features

What exactly am I paying for? The sponsors’​ dilemma

By Tunji Adeyinka I have had the great privilege of working in my close to 30 years working life as a sponsor (working for a brand that invests in a sponsorship property), a sponsee (the owner of a sponsorship property seeking for sponsors), and as an agency ( working for the sponsor most of the […]

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Wendy Clark leaves DDB for DAN

Dentsu has poached Wendy Clark, global chief executive of DDB, to be global chief executive of Dentsu Aegis Network in what the company described as a “pivotal hire”. Recruiting Clark, a former senior marketer at Coca-Cola and AT&T, from the Omnicom advertising network is a significant coup for DAN, which wants to expand its creative […]

The Men’s Club season 3 set to screen on REDTV July 22

Despite the disruptions and prolonged lockdown occasioned by the global coronavirus pandemic, The Men’s Club season 3 (TMC3) series is set to continually excite its teeming and sophisticated audience with the adventures of four Nigerian men and how they navigate their mainly drama-filled tumultuous love lives. TMC3 will start screening on REDTV on July 22, […]

Integrated Marketing Communications

New Molfix Air Dry Diaper Hits the Shelves

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market.   The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, […]