Nigerian Breweries unveils Series 9 and 10 Commercial Papers to raise additional US$52.5m

Nigerian Breweries, the largest brewing company in Nigeria, has launched its series 9 and 10 Commercial Paper (CP) program for subscription by investors as a continuation of its N100 billion (US$262m) CP program, aimed to raise up to N20 billion (US$52.50m). According to Nigerian Breweries, “The CP Program continues to provide the opportunity for non-equity […]


IMC practitioners hopeful of business growth despite recession

Against the backdrop of the recent National Bureau of Statistics (NBS) Q3 2020 report, showing a dip of 3.62% in real GDP and indicating that the Nigerian economy has slipped into a second recession in 5 years, stakeholders in the Integrated Marketing Communications (IMC) industry have expressed concerns on the dire economic situation. They are, […]

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Wendy Clark leaves DDB for DAN

Dentsu has poached Wendy Clark, global chief executive of DDB, to be global chief executive of Dentsu Aegis Network in what the company described as a “pivotal hire”. Recruiting Clark, a former senior marketer at Coca-Cola and AT&T, from the Omnicom advertising network is a significant coup for DAN, which wants to expand its creative […]

The Men’s Club season 3 set to screen on REDTV July 22

Despite the disruptions and prolonged lockdown occasioned by the global coronavirus pandemic, The Men’s Club season 3 (TMC3) series is set to continually excite its teeming and sophisticated audience with the adventures of four Nigerian men and how they navigate their mainly drama-filled tumultuous love lives. TMC3 will start screening on REDTV on July 22, […]

Integrated Marketing Communications

We are set to advance together, says Steve Babaeko

Newly elected President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko, also Managing Director CEO of X3m Ideas is a creative juggernaut whose revolutionary approach to the advertising agencies have yielded remarkable impacts that have redefined the Nigerian advertising lately. Shortly after his election at the last and maiden virtual annual […]