FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, successfully concluded its “Enjoy Christmas at its Peak” 2024 campaign, spreading joy, connection, and generosity to households...
The Nigerian integrated marketing communication landscape was both challenging and interesting in 2024. Interestingly enough, top agencies emerged with remarkable stories of resilience...
Chaka Sobhani, President and Global Chief Creative Officer of DDB Worldwide will Chair
the LIA 2025 Ambient & Activation; Billboard; Poster and Print Jury
(9...
Strategic campaigns are not new to me. Over the years, I have had the privilege of leading communications and storytelling initiatives for both local and international brands; locally...
In Nigeria’s lively and busy economy, where every naira matters and value is continuously assessed, a powerful force called price sensitivity is transforming the environment for both...
It was a day bursting with glamour, anticipation and media brilliance as industry titans, brand custodians, creatives and regulators converged in Lagos, for the 9th edition of the DStv...
In Nigeria’s lively and busy economy, where every naira matters and value is continuously assessed, a powerful force called price sensitivity is transforming the environment for both...
It was a day bursting with glamour, anticipation and media brilliance as industry titans, brand custodians, creatives and regulators converged in Lagos, for the 9th edition of the DStv...
For decades, the frothy battlefield of global drinks has been mirrored by the titanic conflict between cola titans Coca-Cola and Pepsi. However, behind this typical carbonated fight,...
The long-standing question of brand ownership within organizations is once again in the spotlight, thanks to compelling insights from Tolu Adedeji, a respected marketing and commercial...
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