By Felicia Nwosu Flour Mills of Nigeria Plc the nation’s largest food processing company, has revealed an ambitious plan aimed at fueling its continental growth strategy while...

By Oluwaseyi Lawal Publicis Groupe has raised its 2024 global growth forecast for the second time this year, citing a "strong" new business strategy as the driving factor. In...

By Oluwaseyi Lawal The Lagos Digital Public Relations in collaboration with the Nigerian Institute of Public Relations and Upticomm held the 9th edition of it's Summit which took...

Women in Technology: NECCI Public Relations Roundtable, 2024, is set to hold its 24th edition in October 31, 2024 at the Eko Hotel & Suites, Lagos, Nigeria. This year's edition...

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during the colonial period with West African Publicity Limited, a subsidiary of the United African Company (UAC)...

By Zion Rufus With brands often getting caught in a balancing act they can barely manage, the ability to align marketing strategies with core brand values has become more paramount...

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during the colonial period with West African Publicity Limited, a subsidiary of the United African Company (UAC)...

By Zion Rufus With brands often getting caught in a balancing act they can barely manage, the ability to align marketing strategies with core brand values has become more paramount...

At the 2024 EDGE Awards, held in Lagos, we were thrilled to witness Golden Terra Oil’s victory through its campaign which exemplified the perfect blend of emotional resonance, creative...

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven by the rapid evolution of Artificial Intelligence (AI) and emerging technologies. To stay ahead...