Spotlight

LATEST NEWS

American Airlines turns World Cup access into a marketing play

American Airlines is positioning access, not just advertising, as the core of its...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

IMC

Lagos NIPR chairman urges strong participation ahead of NPRW “CROC CITY 2026”

The Chairman of the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter,...

Nigeria’s sports marketing industry accelerates growth as digital engagement, betting, apparel demand surge — Reports

Nigeria’s sports marketing industry is entering a new phase of rapid expansion,...

Features

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...