Tag: Partnerships

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited has announced...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

Cannes Lions: a history of controversies

The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after...

Cannes Lions 2025: Juror gives inside perspective on what it takes to win

Every year, the Cannes Lions International Festival of Creativity gathers the world’s...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

ARCON set to host AIC 3.0: From dialogue to data

The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third...

Digital transformation is must-have for Nigerian businesses – Expert

Considering Nigeria's fast-evolving technology landscape and disruptive business...

Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...

Culture, not boardrooms, will drive Nigeria’s business growth, says Ozekhome

Franklin Ozekhome, co-founder of brand innovation studio Maskvrade, has declared...