advertising news

Stephen Onaivi Emerges MIPAN Vice President in Landslide AGM Victory

In a landslide victory reflecting strong industry confidence, Stephen Onaivi, the...

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

Ogilvy secures Lite n’ Easy creative account

Ogilvy has expanded its client portfolio after winning the integrated agency mandate...

IMC players forecast stronger business performance amid rising brand, political campaign activities

After navigating months of economic pressure, fluctuating operating costs and cautious...

MARKETING EDGE empowers three staff members through O2 Academy training 

 Nigeria's leading marketing and advertising publication, Marketing Edge, has further...

O2 Academy graduates over 42 students, holds electric vehicle pitch presentation

 O2 Academy Lagos, Nigeria’s premier advertising school concluded another successful...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...