2025 CMA Awards taps Johnson as Judge

Buchi Johnson, Founder and CEO of Lilvera Group

By Ralph Tathagata

The Canadian Marketing Association (CMA) has named Buchi Johnson, Founder and CEO of Lilvera Group, as a judge for the 2025 CMA Awards. Johnson will serve on the panel evaluating entries in the Customer Experience and Shopper Marketing category at the 59th edition of the awards.

Appointment Reflects Cross-Border Impact

The CMA selected Johnson in recognition of his consistent contributions and impact within the marketing industry across both Nigeria and Canada. His cross-border influence and dedication to advancing the profession played a key role in his selection.

According to the CMA, Johnson earned the invitation based on his support and long-standing commitment to the marketing community. “Thank you so much for the support and commitment, the Awards would not be possible without you. We truly appreciate your time,” the association stated.

Johnson Commits to the Role

Expressing appreciation for the appointment, Johnson said, “I am, indeed, grateful and appreciative of the appointment. I will commit myself to this function and dedicate my time to judging these creative works that would be presented to us.”

Recognised Leader in Experiential Marketing

In addition to leading Lilvera Group, Johnson also established Lilvera Sales, Marketing & Distribution in Canada. He stands as a prominent voice in Africa’s experiential marketing industry and is a certified advertising practitioner with the Advertising Regulatory Council of Nigeria (ARCON). He also holds membership in the Experiential Marketers Association of Nigeria (EXMAN).

Advocacy for Customer-Centric and Digital Strategies

Johnson consistently advocates for increased investment in experiential and digital marketing. He urges businesses to shift larger portions of their budgets into these areas in response to evolving global marketing dynamics, especially in the aftermath of the COVID-19 pandemic.

CMA Awards Set for November in Toronto

The 2025 CMA Awards will take place on November 7 at the Westin Harbour Castle in Toronto. Celebrated as Canada’s premier platform for honouring creative excellence and business impact in marketing, the event will spotlight breakthrough campaigns, transformative strategies, and the individuals shaping the future of the industry.