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Ralph Tathagata

MTN plans to sell $243million stakes in Jumia to drive growth and enter new markets

MTN Group Ltd. is planning to sell part or all of its $243 million interest in Jumia Technologies AG as Africa’s biggest wireless carrier looks to pay down debt and enter new markets, according to a Bloomberg report. According to the report, MTN, which had previously marked the online retailer as a non-core business, is […]

Nigerian Breweries records N151.81 billion revenue in H1’20

The Nigerian Breweries Plc (NB) has recorded N151.810 billion revenue in H1 2020 lower than N170.191 billion it reported in the same period in 2019 with a Profit after tax of N5.589 billion down from N13.318 billion posted in 2019. The company’s Basic Earnings per share stood at 66kobo during the period in review. According […]

Ogunsanya appreciates Nigerians as Airtel clocks 10

Segun Ogunsanya, Managing Director and Chief Executive Officer of Airtel Nigeria, has expressed profound appreciation to Nigerians for their unflinching support for and loyalty to the network. The telco giant boss conveyed his gratitude on the occasion of Airtel Nigeria’s 10th anniversary. Mr. Ogunsanya also announced that Airtel Nigeria, as part of activities marking a […]

UBA supports Nigeria’s petroleum industry with $200million

To support investment growth and liquidity requirements amid the Covid-19 crisis, the United Bank for Africa Plc (UBA) is providing the sum of $200 million in a consortium of Nigerian commercial and international banks in a $1.5 billion Pre-Export Finance Facility for the Nigerian National Petroleum Corporation (NNPC) and its upstream subsidiary, the Nigerian Petroleum […]

FG moves to save broadcast industry amid huge advertising debts

In line with the Nigerian government’s efforts to save the broadcast industry from collapse, the apex regulator of the industry, National Broadcasting Commission (NBC) has moved to curtail the issue of advertising debts owed broadcast stations. Recall that recently, the federal government, through the Central Bank of Nigeria (CBN), issued a Global Standing Instruction (GSI) […]

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the dominant player in video, which was the cable industry. When Amazon bought Whole Foods, they could compete against Kroger’s and Walmart. When Facebook bought WhatsApp, we could compete against telcos who used to charge 10 cents a text message, but not anymore.Now people […]

Should your brand self-isolate during a pandemic?

At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation or go dark when customers are looking for familiarity and stability? History shows […]

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Following the unforeseen occasion that stood over the previous segment, Steve Babaeko, the newly elected President of the Association of Advertising Agencies of Nigeria (AAAN) will tomorrow be a guest of MARKETING EDGE ON TV, showing on the premium Television Channel TVC DSTV 418. The TV programme billed to air between 11:30am-12pm, under the popular […]

Global advertising market to reach US$ 769.9bn by 2024, says report

Advertising plays a vital role in communicating the value proposition of an organisation’s offering and influencing the buying behavior of consumers. It is a one-way communication where brands convey their message through various media to customers. Some of the objectives of advertising are brand building, increasing sales, creating demand, engagement, and expanding the customer base. […]

Mazi’no Appeal is TVC’s new host of Wake Up Nigeria show

Being an On Air Personality (OAP) is one of the exciting professional pursuits, but to be truly cut out for the profession is another thing. Television profession, like any other celebrity profession, requires certain personality traits to be successful. Having and constantly honing one’s skills to communicate in a team environment is one thing, being […]