Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close, a move that underscores the network’s evolving leadership strategy amid sweeping organisational changes. Adweek in its report confirmed her departure, which signals the end of a significant chapter for both Suarez and the global media holding company.
Suarez last served as the Global Chief Executive Officer of UM Worldwide, a role she assumed in mid-2023. By November 2024, she transitioned into a more regionally focused position as Chair of IPG Mediabrands for Latin America. Despite this shift, company listings continued to identify her as UM’s global leader for a time, hinting at the quiet nature of the leadership transition.
During her tenure, Suarez held a series of prominent roles that defined her influence across the organisation. She led IPG Mediabrands’ Thrive global practice and previously held executive positions including President of UM Latin America, President of Worldmarkets, and Chief Executive Officer of IPG Mediabrands LATAM. Her impact extended across continents, client portfolios, and operational frameworks.
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Rather than naming a direct successor, the agency has opted to decentralise its leadership model. Key regional leaders will now take on responsibilities once managed by Suarez. Susan Kingston-Brown, serving as UM’s Global Brand President, and Carlos Rojas Girao, the Regional Chief Executive Officer for Latin America, will both assume broader duties as part of this leadership evolution.
Suarez’s exit comes at a time when IPG Mediabrands is navigating a broader transformation. As part of a cost-saving initiative aimed at reducing expenses by two hundred and fifty million dollars, the organisation has begun implementing layoffs and repositioning certain roles. These changes coincide with a forthcoming merger between Interpublic Group and Omnicom, a deal that has received approval from the Federal Trade Commission and is expected to conclude in 2025.
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Within this context, Suarez’s departure takes on deeper significance. IPG Mediabrands’ Global Chief Executive Officer Eileen Kiernan described Suarez’s leadership style as both tireless and deeply committed. Kiernan acknowledged Suarez’s role in guiding the network through operational shifts and business expansions over the past decade. She highlighted Suarez’s efforts in driving strategic partnerships, nurturing talent, and maintaining a strong client focus.
As IPG Mediabrands embarks on a new chapter, industry observers are watching closely. While the network’s restructuring efforts aim to ensure long-term financial stability and improved operational efficiency, the absence of a central global CEO may challenge the cohesion of future leadership initiatives.
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The consolidation within the advertising sector, particularly the merger between two of the industry’s most influential players, is likely to reshape the competitive landscape. These transformations will not only redefine internal hierarchies but may also influence global media strategies, client relationships, and the broader creative economy.
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