EXP Agency, leading African experiential marketing company, has taken another bold step towards building a pulsating content and social media marketing industry to support clients and businesses across Nigeria and Africa.

Designed to shake up the traditional approach to media marketing and content creation, Expressions Influencer Agency is part of a new business that highlights the opportunities imbedded in an innovative media environment as brands and customers increasingly embrace more social and influencer marketing content.

This evolving trend makes it necessary for brands and content creators across all tiers to strive for higher performance by embracing innovative designs and modern technology to deliver high-definition content, high-resolution images and social media channels specifically targeted to the needs of today’s business and discerning customers.

The conference and launch event – Media Shift, which also witnessed the introduction of a new groundbreaking platform and approach to influencer marketing, attracted over one hundred stakeholders at Four Points by Sheraton Hotel, Victoria Island, Lagos on July 2, 2026. It had the tagline, ‘Winning with Influence’.

Chief Executive Officer of Expressions Influencer Agency, Dave Boon, in his remarks, described the day as a historic milestone for Nigeria’s media content creation and influencer marketing landscape as it opens a fresh vista of opportunities for economic growth through creative deployment of cutting-edge technology and innovations.

Boon, who is also the Chief Innovation and Marketing Officer of the EXP Group, noted that the African media landscape is rapidly changing; a situation that compels brands and content creators to have the requisite foresight and capacity to explore evolving tools to drive growth and profitability.

Besides the significant increase in the pool of social media entrepreneurs, in other climes, content creation has moved beyond social media posting to the building of empires powered by studios, advertising campaigns and film production, among others.

His words: “Expressions Influencer Agency is part of a new business that we have launched, and we are doing this event to help clients see and understand how to get more return from their marketing spend, in the space of the media of influencer marketing”.

“Our objectives are very clearly set out in our strategic plan. The over-riding goal is to turn media influence into performance by increasing the pipeline of skilled content creators and analysts to meet the needs of the clientele and advance the future of the Nigerian content creation industry. Of course, an explicit knowledge of media influence is imperative to elevate brand awareness and grow market share.”

The attendees were also taken through sessions on mutual, problem-solving reforms in Nigeria to enable the creation of smarter approaches that will determine the type of content to craft, where to publish such content and how to cultivate authentic engagement in a landscape that is constantly changing.

Besides the opportunity to network, exchange ideas and develop personal brand recognition, the event also featured thought-provoking presentations and panel discussions that painted a picture of hope for the African influencer marketing landscape with the right policies and investment.

Amongst topics dissected at the event included, ‘The Media Shift in Africa: From Reach to Performance’, ‘How Brands extract real value from Influencer spend’, Designing Influencer Campaigns that beat benchmarks’, and ‘How Expressions Platforms are designed to amplify results. Two renowned industry experts, Murray Legg from Webfluential and Albert Makoeng from Nfinity Influencer, were the keynote speakers and special guests at the event.

Amongst others, the event attracted corporates, marketing and media experts, regulators, content creators, directors, brand ambassadors and the media. Its key partners were Exp Agency, Webfluential, The Salt and Kampfire.