The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third edition of the Advertising Industry Curriculum (AIC) on July 8, 2025, at the Sheba Event Centre in Ikeja.
ARCON revealed that the event aims to foster industry dialogue, engage stakeholders, tackle challenges, and explore opportunities in the integrated marketing communication industry.
Theme and Focus
The theme of the third edition is “From Dialogue to Data: Merging Storytelling, Human Engagement & Techs in Marketing Communication.”
The event will feature insightful discussions, expert talks, and networking opportunities. Mr. Olufemi Odugbemi, Founder & CEO of Zuri24Media, will deliver the keynote address.
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Industry Experts to Share Insights
Other notable industry professionals and practitioners who will be part of the event include:
Prof. Kolade Ajilore, Associate Professor of Communications Studies, Babcock University, Lanre Odufuwa, Head of Marketing, Omnibiz Africa, Nana Milagrosa, Founder & Chief Experience Curator, MPXM Agency, Steve Babaeko, CEO & Chief Creative Officer, X3M Ideas and Stephen Onaivi, Managing Director, Mediareach OMD.
A Platform for Industry Dialogue
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The AIC series, initiated by ARCON, has previously explored themes such as “Changing Trends in Advertising Education & Practice in the Era of Globalization” and “Harnessing Emerging Technologies for Sustainable Advertising Education and Professional Excellence in Nigeria.”
The third edition promises to continue this dialogue, bringing together industry professionals, business leaders, entrepreneurs, brand custodians, pressmen, and students from various universities.
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