marketing news

WPP exposes $9 billion in client spending data through court filing

WPP has inadvertently made public detailed spending information for some of the world's...

Brewing industry flags concerns over 2026 to 2028 excise framework, engages industry ministry

Stakeholders in Nigeria’s brewing ecosystem have intensified discussions around...

WhatsApp solves new member problem, introduces new group feature

WhatsApp has introduced a feature that addresses one of group chat's most persistent...

Omnicom doubles cost savings target to $1.5 Billion, plans $1 Billion in labour cuts

Omnicom has raised its cost reduction target to $1.5 billion following its acquisition...

Young Pitcher Academy 2026 announces first speakers, sets hybrid panel review

The Young Pitcher Academy has announced its first batch of 2026 speaker lineup and...

Africa is not waiting to be discovered, it is setting the pace – Osato Evbuomwan

A growing cultural awakening across Africa is beginning to reshape how global brands...

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Dentsu to replace its CEO, Igarashi steps down after four decades

Dentsu Group has unveiled a major leadership shake-up, as its current president and...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...