marketing news

Digital storytelling platforms market on growth path toward USD 2.11 billion by 2032, says FutureDataStats

The global digital storytelling platforms market is steadily gaining commercial weight...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Investment in people remains key to building next generation of leaders, Adetu says

Seni Adetu, Group CEO, First Primus West Africa, has emphasized that developing the...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

Relevance must be intentional as experiential marketing evolves – EXMAN President  

Experiential marketing will only remain effective if relevance is deliberate and...

Standard Bank closes USD 250 million strategic financing for Aradel Energy

Standard Bank, acting through Stanbic IBTC Capital Limited, Stanbic IBTC Bank Limited,...

Sky Media unveils AI toolkit to help SMEs advertise on TV

Sky Media, the advertising arm of Sky, has announced the launch of its’ AI-powered...

Building Nigeria’s reputation requires collective national effort, summit told

At the heart of the conversation, Nigeria's reputation crisis was framed not as a...

Government is different from country, Fashola tells Nigerians

Babatunde Fashola has drawn a sharp and timely distinction between criticizing government...