marketing news

Boston Beer CMO exits as hard seltzer decline hammers growth

Boston Beer Company's chief marketing officer, Lesya Lysyj, will be leaving after...

Kantar appoints Daniel Oseman Managing Director for West East and Central Africa

Kantar has strengthened its leadership structure across Africa with the appointment...

Industry leaders weigh economic outlook, brand investment, policy impact at ARCON Webinar

Stakeholders in Nigeria’s marketing communications industry gathered and shared...

Regulators unite to strengthen data privacy oversight in telecom sector

Nigeria’s digital regulatory environment is entering a new phase of collaboration...

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...

Global transparency, local silence: Why agency business remains hidden in Nigeria

Across major advertising markets in Europe, North America, and parts of Asia, the...

OAAN urges regulatory harmony as Akinsiku addresses court rulings, OYSAA directive, AI, and industry reforms

The President of the Out of Home Advertising Association of Nigeria OAAN, Sola Akinsiku,...

Algorithm Media Marks 10 Years amidst glitz and glamour, unveiling vision Beyond the Rise

The Oriental Hotel on Victoria Island pulsed with energy on Friday night. Algorithm...

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...