marketing news

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

Selar–Mainstack showdown: Experts offer divergent views as billboard stunt sparks industry debate

Following the recent development that was witnessed between Selar and Mainstack,...

Anietie Udoh makes ‘Symbol Awards’ powerlist of  Most Influential Business figures

Anietie Udoh, Marketing Director of MARKETING EDGE, has gained global recognition...

Meta’s AI spending triggers layoff fears as shares rise pre-market

Meta Platforms is reportedly considering one of the largest layoffs in its history,...

MARKETING EDGE unveils 2026 “Brands to Watch” and “Forces Behind the Brands” edition, celebrating trailblazing brands, visionary minds

MARKETING EDGE, Nigeria’s authoritative, brand-focused, and award-winning publication,...

FirstBank’s MREIF: Secure property nationwide with N100 million loan access

How FirstBank is quietly Rewriting Nigeria’s Homeownership Story The dream by...

Journalists reflect on impact of NLNG “Change Your Story” 2026, extol organisers

Energy, excitement, and a renewed sense of rebirth and  purpose filled the room...

 Cannes sets  to reveal 2026 film lineup as global anticipation builds

Global attention is gradually turning toward the 79th edition of the Cannes Film...

Musk’s reaction to a post on foreign models sparks further reaction from ADVAN president

Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN),...

NLNG change your story’ 2026 concludes with call for journalists to ignite a new era of digital storytelling

After three days of deep learning, bold conversations, and powerful reflections on...