Air France-KLM has appointed Sequence Events as its U.S. experiential agency of record, tasking the agency with producing selected events and brand activations for Air France and KLM across the country.

The appointment builds on Sequence’s work with KLM during a 2025 sponsorship activation and marks the agency’s first formal partnership in the aviation sector. Sequence is now developing the airlines’ experiential strategy for 2027.

Lizz Torgovnick, chief creative officer at Sequence Events, said the agency plans to extend its previous work across both brands. “We’re excited to build on that momentum across both brands, finding new ways for Air France and KLM to show up, connect with people and create experiences that feel distinctly their own,” she said.

Kenneth Edwards, partnerships and events specialist at Air France-KLM USA, said Sequence had delivered on the airline’s vision while managing complex productions smoothly. “Sequence has consistently brought our vision to life in ways that exceeded our expectations, while making complex events feel seamless,” he said. “We’re excited to expand our partnership across the U.S.”

Sequence specialises in live experiences, partnerships and brand activations. Its other clients have included GumGum, the University of Pennsylvania’s Wharton School, Klarna and Lux Capital.

Air France and KLM have operated as a combined group since their 2004 merger.