Spotlight

LATEST NEWS

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

IMC

Pitcher Festival of Creativity names Steve Babaeko Entertainment Jury President for 2026

The Pitcher Festival of Creativity has elevated Nigerian creative leader, Steve Babaeko,...

Guinness Nigeria Plc posts standout Q1 performance as profit climbs, balance sheet strengthens

Guinness Nigeria Plc has opened the 2026 financial year with renewed financial momentum,...


Features

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....