Spotlight

LATEST NEWS

Black Market sets new film screening record with 51,000 spectators at Lagos TBS

Nollywood has recorded a major milestone in large-scale cinema exhibition as crime...

AI, ethics, human insight must shape marketing’s next chapter – Udeme Ufot

Udeme Ufot, MFR, Group Managing Director of SO&U,has urged professionals in Nigeria’s...

IMC

Omotola: Brands cannot advertise their way to credibility without proof

A brand may command attention, dominate conversations and attract millions of views,...

Chamsmobile appoints Tolu Aofolaju as MD/CEO, sets sights on digital payments growth

Chamsmobile has appointed Dr. Tolu Aofolaju as its new Managing Director and Chief...


Features

THE ARCHITECTS OF COMPASSION: How a Decade of Unbroken Consistency Built Nigeria’s Definitive Cultural Movement for Healing

There is a fundamental difference between a brand that enters a market to capture...

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria,...

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than...