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Broadcasters, creators eye N605.2bn advertising boom as Nigeria pushes digital TV revolution

Nigeria’s broadcasting and creative industries are preparing for what could become...

REIMAGINING EDUCATION IN THE AGE OF AI: Why Nigeria Must Rethink How We Prepare Talent

By the Provost, 02 Academy Nigeria I have spent years working closely with young...

IMC

FIFA World Cup set to ignite global media cost surge as advertising battle intensifies across TV, digital, OOH

The build up to the 2026 FIFA World Cup is already sending shockwaves across the...

Nigeria’s freight, logistics industry eyes ₦26.19trn growth

Nigeria’s freight and logistics sector is witnessing a fresh wave of transformation...

Features

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...

Agencies are still pitching campaigns – but their clients need business solutions.

The demand for agency business solutions is reshaping the advertising industry....