Spotlight

LATEST NEWS

Dentsu posts 0.3% organic growth in first half as turnaround plan takes shape

Dentsu Group is making incremental progress on its recovery, but the road back remains...

YouTube rolls out chatbot to all users as AI search goes mainstream

YouTube has taken another significant step toward becoming an AI-powered answer engine. Google-owned...

IMC

Study finds brand strength, not search volume, drives online sales

A new study from Norway has challenged the conventional reading of digital advertising...

TBWA unveils new global visual identity

TBWA has introduced a refreshed global visual identity as the creative network moves...


Features

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing...

Public relations and Nigeria’s trust challenge

Nigeria’s growing disconnect between institutions and citizens is exposing...

Public relations: The missing link between policy,  public impact

Nigeria has never lacked policies, reforms or development initiatives. Across...