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Media advertising practitioners must invest in tech to adapt to new normal – Femi Adelusi

Mr. Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye/Mediaplus, was recently elected President of the Media Independents Association of Nigeria, MIPAN. During an exclusive interview with MARKETING EDGE’s Amos Oladele, he shares his vision for the association and articulates a road map for the Integrated Marketing Communications industry. Excerpts: How would you trace […]

My thoughts on the new normal

In this interview, the Managing Director of Integrated Troops Limited speaks on the post-Covid-19 marketing environment and economy. Since the outbreak of coronavirus disease, there are fears that there is more to come after the pandemic? Yes, we are expecting a tight economic environment post-Covid-19. There will be need for sufficient upfront reviews within and […]

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time of crisis. So, there is a thin line between a brand’s advertising message coming across as spotting an opportunity and empathising with the consumer and being callously opportunistic. In this interview with MARKETING EDGE, Paul Ugoagwu, Managing Director/Chief Executive Officer, STB-McCann, Lagos […]

No professional should consider himself accomplished – Tolulope Medebem

Mrs. Tolulope Medebem is the Chief Operating Officer/Lead Strategist at Aster Integrated Marketing Limited (AsterIML), a full service experiential marketing, PR and event agency in Nigeria, with footfalls Pan Africa. The agency parades an experienced team with years of capabilities and consistency in superb delivery. Its personalized services ensure and guarantee successful implementation always, having as […]