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‘How journalists, media organisations can access global opportunities’

Jackie Opara-Fatoye is the Regional Deputy Editor – Sub-Saharan Africa [English] of SciDev.Net reputed to be the world’s leading free source of news, views and analysis about science and technology in the developing world. In this online interview with Lekan Otufodunrin, Opara-Fatoye, a graduate of Mass Communication from Madonna University, Okija, Nigeria, shares insights on […]

Media advertising practitioners must invest in tech to adapt to new normal – Femi Adelusi

Mr. Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye/Mediaplus, was recently elected President of the Media Independents Association of Nigeria, MIPAN. During an exclusive interview with MARKETING EDGE’s Amos Oladele, he shares his vision for the association and articulates a road map for the Integrated Marketing Communications industry. Excerpts: How would you trace […]

My thoughts on the new normal

In this interview, the Managing Director of Integrated Troops Limited speaks on the post-Covid-19 marketing environment and economy. Since the outbreak of coronavirus disease, there are fears that there is more to come after the pandemic? Yes, we are expecting a tight economic environment post-Covid-19. There will be need for sufficient upfront reviews within and […]

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time of crisis. So, there is a thin line between a brand’s advertising message coming across as spotting an opportunity and empathising with the consumer and being callously opportunistic. In this interview with MARKETING EDGE, Paul Ugoagwu, Managing Director/Chief Executive Officer, STB-McCann, Lagos […]