Category: News

FirstBank unveils new facial recognition feature on FirstMobile app

FirstBank, West Africa’s premier financial institution, has introduced advanced...

NNPCL makes major progress on AKK gas project, completes River Niger crossing

The Nigerian National Petroleum Company Limited has announced a major milestone in...

Ad Review: Coca Cola’s Achalugo campaign sparked a viral love affair with authentic Nigerian storytelling

Coca Cola’s Achalugo campaign  has sparked a viral love affair with authentic...

MARKETING EDGE ONTV to host Ayodeji Razaq this Wednesday

MARKETING EDGE ONTV to host Ayodeji Razaq, CEO of Red Media Africa. The programme...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited has announced...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

Cannes Lions: a history of controversies

The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after...

Cannes Lions 2025: Juror gives inside perspective on what it takes to win

Every year, the Cannes Lions International Festival of Creativity gathers the world’s...

Why DM9 lost its Cannes Lions grand prix: A cautionary tale for the creative industry

For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...