News

News

Meet MARKETING EDGE 2020 Summit & Awards panelist – Lanre Adisa

September 25, 2020 Ralph Tathagata

0

0

0

Think of a man who prioritises professionalism and quality leadership – talk about a man who is passionate about grooming young people for future leadership positions, and you have Lanre Adisa. Lanre founded Noah’s Ark, one of West Africa’s leading independent agencies, in 2008. He started out in 1990 as a Trainee Copywriter at MC&A: […]

Read more

News

2020 Global ad spend to hit $59bn on e-commerce despite Covid-19, says report

September 25, 2020 Ralph Tathagata

0

0

0

Warc, the international marketing intelligence service, has released its latest Global Advertising Trends report, projecting that advertising spend on e-commerce platforms will sharply rise this year despite the global recession. Warc says ad spend will reach a total of $58.5bn, as brands look to capitalise on the boom in online shopping as a result of […]

Read more

News

FITC partners FINTECH Nigeria to host programme on FinTech ecosystem

September 25, 2020 Ralph Tathagata

0

0

0

In a continuous and proven stride to lead proactive transformation and business growth within organisations, FITC, a world-class, innovation-led and knowledge-driven professional firm in collaboration with FINTECH Association of Nigeria, will deliver an edition of the FITC Executive Programme with the theme: “Innovation and Disruption in the FINTECH ecosystem: Reimaging Growth in Changing Times”. The […]

Read more

News

Meet MARKETING EDGE 2020 Summit & Awards panelist – Meka Olowola

September 25, 2020 Ralph Tathagata

0

0

0

Meka Olowola is one of the leading communications specialists in Africa with over 23 years of cross-functional work experience cutting across Advertising, Banking, Public Relations, and Oil and Gas. He is currently the Founder and Managing Partner of Zenera Consulting, a branding and advertising firm and the Executive Chairman of Buzz Digital, a social media […]

Read more

News

Meet MARKETING EDGE 2020 Summit & Awards panelist – Biodun Adefila

September 25, 2020 Ralph Tathagata

0

0

0

Biodun Adefila is one of the amazons that are giving the marketing communications industry a totally new colouration. She is one of those that have signaled the arrival of women in an industry where men held sway, until recently.  She is the Chief Operating Officer of SO&U, one of the leading marketing communications firms in […]

Read more

News

NIMN releases approved Code of marketing practice

September 24, 2020 Ralph Tathagata

0

0

0

National Institute of Marketing of Nigeria (NIMN) has released its Code of marketing practice. Tagged NIMN Code of Professional Marketing Practice 2020, the rules and regulations will take effect from 1st September this year. According a statement made available to MARKETING EDGE, the Institute is committed to promoting the highest standards of professional conduct, ethical   […]

Read more

News

Amber takes empowerment campaign to radio stations

September 24, 2020 Ralph Tathagata

0

0

0

Amber Energy Drinks Limited, makers of premium energy drink, Amber, has taken its empowerment campaign to radio stations in Lagos. Recently, the company launched a scheme tagged Amber Empowerment Scheme (AES) with a view to improving the standard of living of Nigerians, especially at this critical period of Covid-19 pandemic. The Amber team visited the […]

Read more

News

Meet MARKETING EDGE 2020 Summit & Awards panelist – Baba Awopetu

September 24, 2020 Ralph Tathagata

0

0

0

Baba Awopetu is a passionate business leader with expertise in transforming sales and marketing functions to drive growth. He possesses an instinctive ability to identify the drivers in complex markets and development strategies and actions to turn them into profits. He is experienced in B2B, B2C, and multi-channels across sectors, including life science, pharmaceutical, medical […]

Read more

News

Meet MARKETING EDGE 2020 Summit & Awards panelist – Ose Osundeko

September 24, 2020 Ralph Tathagata

0

0

0

Ose Osundeko is Group Head, Digital Marketing at Fidelity Bank where she is charged with the responsibility of materialising the value of all its Digital Marketing activities and helping grow the bank’s digital influence. She was previously Head, Digital at Starcom Media Perspectives where she managed digital budgets for the world’s largest brands, including Mondelez […]

Read more

News

Shell remodels operations in cost-cutting strategy

September 23, 2020 Ralph Tathagata

0

0

0

Anglo-Dutch oil giant, Shell has announced plans to focus its oil and gas production on a few key hubs, namely Nigeria, the Gulf of Mexico, and the Northern Sea regions, going forward amid the Covid-19 global pandemic. This, according to Shell, would help increase savings and overhaul its business operations, while focusing more on renewable […]

Read more