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Ogunsanya appreciates Nigerians as Airtel clocks 10

Segun Ogunsanya, Managing Director and Chief Executive Officer of Airtel Nigeria, has expressed profound appreciation to Nigerians for their unflinching support for and loyalty to the network. The telco giant boss conveyed his gratitude on the occasion of Airtel Nigeria’s 10th anniversary. Mr. Ogunsanya also announced that Airtel Nigeria, as part of activities marking a […]

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Following the unforeseen occasion that stood over the previous segment, Steve Babaeko, the newly elected President of the Association of Advertising Agencies of Nigeria (AAAN) will tomorrow be a guest of MARKETING EDGE ON TV, showing on the premium Television Channel TVC DSTV 418. The TV programme billed to air between 11:30am-12pm, under the popular […]

Global advertising market to reach US$ 769.9bn by 2024, says report

Advertising plays a vital role in communicating the value proposition of an organisation’s offering and influencing the buying behavior of consumers. It is a one-way communication where brands convey their message through various media to customers. Some of the objectives of advertising are brand building, increasing sales, creating demand, engagement, and expanding the customer base. […]

FirstBank’s 2020 Fintech Summit to focus on reinventing banking technology in Nigeria

First Bank of Nigeria Limited, Nigeria’s leading financial inclusion services provider, has announced that the 2020 edition of its annual FinTech Summit is scheduled to hold on Thursday, 6 August 2020 by 12.00 noon. The event will be virtually held via Zoom meetings. The 2020 edition’s theme is: “How Blockchain and Artificial Intelligence will Disrupt […]

P&G reports annual profit of $13bn, ascribes gains to Covid-19 cleaning products demands

Procter & Gamble (P&G), the global multi-brand conglomerate, has reported annual revenue of $71bn (profit of $13bn), ascribing the boost to increased demand for cleaning products during the coronavirus crisis, coupled with its ramped up marketing strategy. P&G says the rise in demand increased its profit by 234%, but warns challenges lie ahead. The report […]