News Archives - Marketing Edge Magazine

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PepsiCo calls for entries for Greenhouse Accelerator

November 27, 2020 Ralph Tathagata

PepsiCo has invited entrepreneurs within the food beverage production industry in Africa, Americas, Antarctica Region, Asia, Europe and Oceania to apply for its greenhouse accelerator programme. The goal is to “Identify and support the acceleration of emerging and disruptive brands, ingredients, technologies and services that are transforming the way consumers eat, drink and live their […]

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Golden Guinea Breweries records N18.88m in Q3 2020

November 27, 2020 Ralph Tathagata

Golden Guinea Breweries Plc (GOLDBREW) has released its unaudited financial statement for the year ended 30th September, 2020. This was contained in a statement released by the Nigeria Stocked Exchange (NSE) and the investigating public. GOLDBREW recorded Revenue of N424m in the period under review while the Net Assets grew by 40.2% from N2.7bn to […]

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GAGE Awards’ 2nd edition set to call for nominations

November 27, 2020 Ralph Tathagata

In a few days, the Nigerian Internet space will get frenzy with the 2nd edition of the GAGE Awards. Activities kicking off this edition will start with a call for nominations, enabling Nigerians to nominate their favourite individuals and brands who brought value to their life using the tech space in 2020. Disrupted by the […]

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MediaCom appoints Marina Günther Guzmán as new CEO for Latin America and Caribbean

November 27, 2020 Ralph Tathagata

Marina Gunther Guzman has been named as MediaCom’s new CEO for Latin America and Carribean. She takes up the role on January 1st 2021 and will oversee MediaCom’s fast-growing regional network, which last year became the fourth largest in Latin America. Her brief is to continue the ongoing expansion of MediaCom services available to clients […]

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MultiChoice Group selects Metrological to deliver premium OTT services on DStv

November 27, 2020 Ralph Tathagata

MultiChoice Group has selected Rotterdam, Netherlands Metrological to bring premium OTT services, international apps and localized content to its subscribers across Africa on its new Explora Ultra set-top box as well as its new Streama OTT platform. MultiChoice leverages the Metrological Application Platform to package MultiChoice’s content with apps and premium OTT services from the […]

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AKQA, Grey merger naming sparks employee uproar and ‘upsets’ P&G

November 27, 2020 Ralph Tathagata

When WPP announced it was merging Grey and AKQA, its press release said that “The AKQA Group will launch with the AKQA and Grey brands, which will be integrated over time into a single company.” The combined 6,000-employee agency would be dubbed AKQA Group, leading to media reports, including Ad Age, saying that the Grey […]

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Marketing Edge hosts high-flyer account manager, Seun Bolodeoku

November 27, 2020 Ralph Tathagata

MARKETING EDGE recently hosted the upwardly mobile, articulate and highly cerebral Account Manager with Sharebeta, Ms. Seun Bolodeoku. Highly skilled, her extensive experience cuts across Social Media Marketing, Research, Marketing Strategy, Strategic Planning, Account Management, Operations Management, Corporate Communications, Customer Service, Radio Broadcasting, Public Speaking, Proposal Writing. It was an exciting session as she shared […]

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Lagos Free Trade Zone will promote ease of doing business and boost Nigeria’s GDP by 2% – experts

November 27, 2020 Ralph Tathagata

As the country awaits the completion of the Lagos Free Zone (LFZ), business experts have expressed huge confidence in the prospect of the business project to contribute around 2% of Nigeria’s Gross Domestic Product (GDP) when fully developed. This was made known during a virtual investor showcase by the Common Wealth Enterprise and Investment Council […]

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GDM Group elevates Omolabake Yussuff to Managing Director

November 27, 2020 Ralph Tathagata

In a major restructuring of its expanding conglomerate, GDM Group, a leading marketing solutions company, has announced the appointment of Omolabake Yussuff as its new Managing Director, the first woman to hold the position. The former Chief Operating Officer takes over the mantle of leadership from Victor Afolabi, founder of GDM Group who doubled as […]