Spotlight

LATEST NEWS

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Stanbic IBTC posts record ₦551.7 billion profit in 2025, raises dividend for shareholders

Stanbic IBTC Holdings Plc has reported its strongest financial performance ever,...

IMC

NIMN hosts maiden “Leadhers in Marketing” Conference, opens dialogue on innovation, brand competitiveness, women’s influence

The National Institute of Marketing of Nigeria (NIMN) has held its maiden “Leadhers...

Adetunji Oyebanji concludes 45 year career at 11Plc as retirement approaches

After more than four decades of relentless service, the long and defining professional...

Features

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe...

The difference between campaigns people see and campaigns people can’t stop talking about

Nobody wakes up wanting to see your ad. They wake up wanting to feel something,...