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LATEST NEWS

Pitcher Festival of Creativity extends 2026 dates as surge in entries signals rising creative competition across Africa

Pitcher Festival of Creativity has shifted the dates for its 2026 edition following...

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...

IMC

Volkswagen reboots global social media strategy to deepen digital engagement worldwide

Volkswagen has selected Jung von Matt SPREE as its lead global social media agency,...

Cannes Lions unveils Creative Brand Lion as WFA Alliance signals stronger push to measure creativity’s role in AI driven brand growth

Cannes Lions International Festival of Creativity has introduced a new award category,...


Features

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands...

Advertising industry could save millions and cut carbon emissions with Simple production changes, AdGreen report

The global advertising industry is sitting on an untapped opportunity to simultaneously...

Brands lead recognition roll at ADVAN African Awards for Marketing Excellence 2026

Brands asserted their strength, influence and strategic relevance across multiple...