Spotlight

LATEST NEWS

Lucozade reshapes creative strategy

Lucozade has overhauled its creative agency structure by handing its masterbrand...

Salami, Berger, urge brands to rewrite growth playbook as affordability, value become new competitive currency

Nigeria's improving economic outlook will not automatically translate into stronger...

IMC

OAAN, MIPAN deepen industry bonding as Health Walk spotlights wellness, environmental responsibility

Nigeria’s advertising industry stepped away from billboards, media schedules, client...

NIPR Lagos unveils PRFest 2026, sets stage for week-long celebration of Public Relations excellence

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...


Features

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...