Spotlight

LATEST NEWS

The brand that was restricted from its own stadium and won anyway

FIFA tried to make Levi's invisible. It did the opposite. On June 13, 2026, the...

NCR Nigeria strengthens board, brings in Oluwatoyin Saraki as Non-Executive Director

NCR (Nigeria) Plc has expanded its leadership team with the appointment of renowned...

IMC

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...

NIPR takes PR to the Farm: Members visit minister Maiha’s livestock farm in Kaduna, pledge to champion food security

There is a particular kind of advocacy that does not happen in conference halls....


Features

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story...