Spotlight

LATEST NEWS

AXA Mansard launches ‘Culture of Care’ campaign to reposition caregiving as shared social value

AXA Mansard Insurance Plc has introduced its “Culture of Care” campaign, a new...

AXA Mansard’s “Culture of Care” campaign: When a fisherman’s folktale meets a philosophy of putting people first

AXA Mansard Insurance has launched a new 60-second “Culture Care” campaign that...

IMC

TBWA unveils new global visual identity

TBWA has introduced a refreshed global visual identity as the creative network moves...

OAAN at 41: Industry leaders confront debt, regulation and political neutrality ahead of campaign season

The Out-of-Home Advertising Association of Nigeria (OAAN) used its 41st Annual General...


Features

Nestlé is doing less, and that is its boldest strategy yet

The world’s largest food company just made its most counterintuitive move...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's...