The appointment marks the logical next step in Eskimi’s investment in West Africa, giving clients access to an experienced local player to continue driving Eskimi’s own two decades of leadership in digital innovation.

Eskimi, the Advertising OS for agencies, has appointed Omomeda as Regional Director West Africa. Based in Lagos, he will lead Eskimi’s growth across West Africa. His mandate is to assist brands, through their agencies, drive improved business results. While also helping agencies drive cost & margin efficiencies – ultimately unlocking growth on Eskimi’s new Advertising OS – more intimately known as Eskimi One.

The appointment is part of Eskimi’s never faltering commitment to Africa. For West Africa it includes scaling the local teams, strengthening its Lagos hub and driving local partnerships. The timing follows the markets: PwC projects Nigerian internet advertising growing from $246 million in 2024 to $438 million by 2029. 

Eskimi will continue to help brands and agencies find and reach consumers through its robust capabilities, ranging from its audience data, its various channels, while holding their attention with high-impact creative solutions, so brands see it in the results. “Having worked on both the agency and the brand side, allows me to understand the need and to build solutions that deliver to both,” said Omomeda.

Omomeda brings more than 22 years across agency, telecoms and brand side. Most recently at The Coca-Cola Company, as Social Experience Director, leading the continent-wide shift in social and influencer marketing but also as Director of Consumer and Shopper Media. His prior adventures saw his beginnings at mediaReach OMD in Lagos; followed by Director of Media Strategy and Implementation at Capital Media, Senior Manager Media Operations at Airtel and GM at UM Nigeria. 

Eskimi for agencies and brands

Eskimi gives agencies One platform to plan, buy and measure with one reporting view across all channels such as programmatic display, video, digital out-of-home, retail media, and social buying on Meta, TikTok and YouTube. Supported by AI optimization and superior contextual targeting Eskimi closes the efficiency loop. Eskimi also operates local entities which further provides financial & cash-flow management solutions to its clients.

About Eskimi
Eskimi is an advertising operating system – Advertising OS – built for modern agencies. It brings activation, infrastructure, intelligence and reporting into one platform. More at eskimi.com.