Omnicom Media Group recorded $3.3 billion in new billings in the first half of 2026, emerging as the strongest-performing global media management group in the latest new-business assessment by independent research firm COMvergence.

The performance, detailed in COMvergence’s Global Media Agency New Business Barometer H1 2026, also placed three Omnicom Media agencies among the top five globally for total new business, with PHD taking the number one position.

Beyond the headline billings figure, COMvergence calculated Omnicom Media’s total new business at $3.15 billion for the six-month period. The measure, according to the research firm, reflects wins minus losses while also accounting for retained accounts.

The group’s performance comes at a time when advertisers are subjecting agency relationships to closer scrutiny, particularly around the ability to combine data, analytics, artificial intelligence, technology and transformation with measurable commercial results.

Against that backdrop, Omnicom Media CEO Florian Adamski said the company’s new-business performance reflected the growing demand for agencies that can connect multiple capabilities and convert them into business growth.

He said marketers were testing agency propositions across several disciplines rather than assessing individual capabilities in isolation, adding that Omnicom Media had built an operating model designed to connect intelligence, identity solutions and commercial data.

The first-half results were driven largely by the performance of individual agencies within the group. PHD topped COMvergence’s global rankings for both total and net new business, supported by account wins involving major brands including Adidas, Roku, SkyShowtime and Xiaomi.

Hearts United, described by Omnicom Media as its newest agency, also delivered a strong showing, securing a position among the top five agencies globally for total new business while placing second for net new business.

The agency’s gains included Royal Caribbean International and Major League Soccer. In addition, Hearts United retained 69 per cent of its first-half business, considerably above the 28 per cent industry retention rate recorded by COMvergence during the period.

Initiative completed the group’s presence at the top of the net-new-business table, ranking third globally. Its first-half wins included IBM. OMD also featured among the five highest-ranked agencies globally for total new business, further broadening Omnicom Media’s representation across the rankings.

Taken across the agency portfolio, the results gave Omnicom Media a significant presence in both the total and net new-business measurements, with its agencies accounting for three of the leading positions in the respective global rankings.

For PHD, the performance also provided an opportunity to reinforce its “Outthink, Outpace, Outgrow” business philosophy. Global Brand President of PHD, Christian Flouch, said the agency’s approach centres on challenging conventional thinking, connecting capabilities and linking media activity to measurable business outcomes.

He explained that PHD seeks to identify opportunities differently, remove barriers between capabilities and maintain a direct connection between client investment and growth.

Meanwhile, Omnicom Media’s first-half gains extended beyond a handful of major global accounts, with the group reporting a broad mix of international and regional business wins.

Its global victories included Adidas, Bloomberg, IBM, Mark Anthony Brands, On and Royal Caribbean International.In the United States, the group added accounts including Major League Soccer, NinjaTrader, PushCare, Raymour & Flanigan, Roku and Subway.

Across Europe, SkyShowtime featured among the wins, while Xiaomi and Xiaopeng Motors strengthened the group’s business in China.The group also reported new assignments involving Masdar, Riyadh Expo and Wynn Resorts in the Gulf Cooperation Council region; Aviva/Direct Line Group and Spire Healthcare in the United Kingdom; The Quality Group in Germany; Nordea Bank in the Nordic region; and the Association of Mutual Funds of India and Netflix in India.

In Mexico, Geely Auto and Grupo Lala were among the reported wins, while Stan Entertainment featured among the new business secured in Australia.

Alongside the new accounts, Omnicom Media maintained relationships with a substantial portfolio of existing clients. Those retentions included Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive and Canada Goose, as well as Travel Alberta, Xiaomi Auto, Yili Digital, Alibaba, Etsy, Take-Two Interactive and Fujifilm.

The combination of new wins and retained relationships therefore formed an important part of the group’s first-half performance, highlighting both competitive account gains and continued client relationships across multiple markets.

The results also come against the backdrop of Omnicom’s acquisition of Interpublic Group, or IPG, which has expanded the capabilities and resources available across the wider organisation.

Within Omnicom Media, the company said the integration of media expertise with capabilities spanning identity, data, artificial intelligence, commerce and technology is shaping its proposition to marketers.

Adamski said the breadth of the first-half results demonstrated the importance of linking agency capabilities to clients’ business priorities rather than treating media performance as an isolated function.

For Omnicom Media, the H1 2026 figures consequently mark a period of substantial new-business activity, with the group combining major international account wins, regional expansion and client retention while its agencies occupy prominent positions in COMvergence’s global rankings.