Spotlight

LATEST NEWS

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...

FAANG season is over welcome to MANGOS season

There is a new acronym in town. And if you work in marketing, advertising, brand...

IMC

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

The spotlight this Wednesday shifts firmly to the recently concluded Nigerian Public...

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...


Features

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...