Spotlight

LATEST NEWS

Industry visionary Babaeko announced as Keynote Speaker for EDGE National Marketing Stakeholders’ Summit 2026

MARKETING EDGE, Nigeria's leading industry publication, is proud to announce that...

Big Brother Naija faces commercial reckoning as MultiChoice loses 1.4 million Nigerian subscribers

For over a decade, Big Brother Naija was the safest bet in Nigerian advertising....

IMC

AAAN elects new leadership for another term

Members of the Association of Advertising Agencies of Nigeria (AAAN) have renewed...

Kabelo Manyelo named Marketing Manager for Colgate Total & Therapeutics across Sub-Saharan Africa

Colgate-Palmolive has appointed seasoned brand strategist Kabelo Manyelo as Marketing...


Features

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration,...

The industry that cannot measure its most important asset

Here is a paradox at the heart of modern marketing. Creativity can account...