…ARCON commends Carat Nigeria, Beiersdorf

…Igwe hails team, Carat Nigeria-Beiersdorf partnership

Carat Nigeria, a leading media advertising independent agency in Nigeria and part of the MediaFuse-Dentsu Nigeria network, alongside its client partner, Beiersdorf, one of the biggest and most prestigious accounts of Carat, has received a Special Recognition Award for its adherence to regulatory compliance at the Advertising Regulatory Council of Nigeria (ARCON) Special Recognition Awards (ASRA) 2026.

Carat Nigeria and Beiersdorf’s recognition in the Body Care and Hygiene category was driven by their strong track record of regulatory compliance and consistent adherence to advertising standards based on ARCON’s records over the years.

Commenting on the recognition, the Managing Director of Carat Nigeria, Igwe Okeke, said receiving the recognition from the Advertising Regulatory Council of Nigeria (ARCON) is a moment of great pride and fulfilment for the Carat Nigeria team.

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“I sincerely appreciate ARCON for this recognition and for its continued commitment to promoting professionalism, accountability and ethical standards within Nigeria’s advertising industry,” he said.

According to him, this award is particularly meaningful because it reinforces our belief that excellence in advertising must go hand in hand with responsibility, integrity and regulatory compliance. “At Carat, we recognize that compliance is not simply an obligation; it is a fundamental part of building trust, protecting consumers and contributing to the growth and credibility of our industry.”

Igwe, while congratulating Beiersdorf on well-deserved recognition, stated that the achievement reflects the strength of the Carat Nigeria and Beiersdorf partnership and shared commitment to responsible, impactful and compliant communication. “It is a testament to what can be achieved when agencies and clients work collaboratively, with a common understanding of the importance of doing things the right way,” he said.

The Carat MD also commended the Carat team, saying their dedication, professionalism, and attention to detail have made this achievement possible.
Igwe said, “This recognition belongs to every member of the team who consistently upholds the standards we believe in. As we celebrate this milestone, we remain committed to raising the bar, championing responsible advertising practices and contributing meaningfully to the continued development of Nigeria’s media and advertising ecosystem.

“Thank you, ARCON, for this award. We are honoured, encouraged and inspired to do even more,” he added.

The Director-General, ARCON, Dr. Olalekan Fadolapo, in his address, noted that the agency and its client have demonstrated an exceptional commitment to ethical advertising, regulatory compliance, professional excellence and the advancement of the industry.

“Recognition of excellence is not merely about celebrating past achievements; it is also about encouraging greater commitment to the values and standards that will shape the future of our industry,” he said.