Spotlight

LATEST NEWS

Meta wins location privacy lawsuit dismissal

 U.S. District Court Judge, Rita Lin dismissed with prejudice a class-action privacy...

Tinubu celebrates Neliaku’s renewed tenure on global PR Alliance Board

President Bola Ahmed Tinubu has praised the President of the Nigerian Institute of...

IMC

MARKETING EDGE  ONTV to host Ifeanyi Ugaoru this Wednesday

Marketing Edge ONTV, Nigeria’s foremost brand-focused advertising and marketing...

NIPR Week 2026: How Kaduna is rewriting its own story

Kaduna State has long carried a narrative shaped by conflict and instability. But...


Features

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...