Spotlight

LATEST NEWS

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

No regrets after 45 years: Tunji Oyebanji reflects on 4 decades of leadership as he passes baton at 11 Plc

Few corporate careers span four and a half decades within a single organisation....

IMC

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...

Publicis reinforces Ad dominance with $2.2 billion LiveRamp deal

French advertising powerhouse Publicis Groupe has intensified its aggressive expansion...


Features

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...