Spotlight

LATEST NEWS

‎ ‎Firm unveils innovative solutions in curative gift business

Assorted Goodies Limited, a premium hampers, corporate and customised gift solutions...

Dentsu posts 0.3% organic growth in first half as turnaround plan takes shape

Dentsu Group is making incremental progress on its recovery, but the road back remains...

IMC

MARKETING EDGE ONTV to spotlight Kelechi Nwosu on Industry Conversation this Wednesday

MARKETING EDGE ONTV is set to feature one of Nigeria's most respected creative advertising...

Three Crowns Mum of the Year: The team raising the bar for purpose driven marketing  into  national movement

Behind every enduring brand platform is a team of people united by a shared purpose....


Features

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's...

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration,...