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The industry that connected Nigeria is now struggling to stay connected

In August 2001, Nigerians queued for hours to get a SIM card because the arrival...

Corporate culture lives in daily actions, not mission statements- Godswill Okwuchi

As organisations continue to compete for talent, strengthen employee engagement and...

IMC

You cannot build an organisation’s reputation without building yours, Nwaobasi tells PR professionals

Public relations professionals cannot effectively protect the image and reputation...

NIPR inducts 415 new professionals, charges them to champion Nigeria’s reputation, build public trust

The Nigerian Institute of Public Relations (NIPR) has admitted 415 new members into...


Features

Diversity is not inclusion: Global voices unpack what it really takes to build equitable workplaces

There is a sentence that surfaced repeatedly across a recent Global Alliance...

Red Bull traded its wings for the stages Nigerians fly from

There is a telling detail about how Red Bull operates in Nigeria that most people...

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...