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LATEST NEWS

ARCON set to unveil digital advertising and AI regulatory framework at NAC 2026

The Advertising Regulatory Council of Nigeria (ARCON) has disclosed plans to present...

Nwosu’s ‘stars don’t audition’ comment ignites fresh debate over agency pitching

A familiar fault line in Nigeria’s advertising industry has reopened, this time...

IMC

Akanmu charges ad industry to confront the triad of platforms, people and regulation

At the 4th Annual Advertising Colloquium (AIC) organised by the Advertising Regulatory...

OOH industry and political campaign season: Ekechi charges OAAN on ethics, fair practice and democratic responsibility

  As Nigeria edges closer to another election cycle, the out-of-home advertising...


Features

The fight to put brands on the balance sheet is not worth having

 For years, marketers have been fighting the wrong battle. The argument...

Need for Africa to stop waiting for validation, but start owning its narrative

For decades, Africa has fought two battles simultaneously and the first has...

Chowdeck data reveals how Nigeria’s salary cycle dictates consumer spending

Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food...