Moët Hennessy has elevated Rene Madumere to Senior Brand Manager, Hennessy, marking a significant new milestone in a career distinguished by steady professional growth, cross-sector experience and a consistent record of accomplishment in brand management, consumer marketing and commercial strategy.

The appointment recognises his expanding contributions to the premium spirits business and further advances a career shaped by hard work, meticulous execution, a strong sense of responsibility and an enduring pursuit of excellence.

Indeed, this is a new chapter  opened in the career of Rene Madumere, as it  marks another significant milestone in a professional journey defined by steady progression, industry experience and a strong commitment to marketing excellence.

After building an impressive track record across consumer insight, brand management, sales and premium drinks marketing, Madumere’s elevation reflects the experience and commercial understanding he has developed through successive responsibilities at two major multinational organisations, Unilever Nigeria Plc and Moët Hennessy.

Sharing the career update on LinkedIn, Madumere expressed his excitement about taking up the new position, which took effect in October 2026. The appointment places him at the helm of brand strategy and consumer engagement for Hennessy in Nigeria, one of the globally recognised brands within the Moët Hennessy portfolio.

Notably, his progression within Moët Hennessy demonstrates a career built on expanding responsibilities. Having joined the organisation as Brand Manager in October 2024, he spent two years contributing to its brand management activities before assuming the Senior Brand Manager position in October 2026.

Beyond this latest elevation, Madumere brings more than seven years of experience spanning the fast-moving consumer goods sector and premium alcoholic beverages, with expertise in brand strategy, consumer understanding, campaign development and commercial execution.

His professional foundation took shape at Unilever Nigeria, where he held several responsibilities that exposed him to different dimensions of the marketing and business value chain. Beginning as a Quality Control Analyst in 2016, he gained early exposure to operational standards and product quality before moving into consumer and marketing insight.

Subsequently, between December 2018 and December 2019, he served as Consumer and Marketing Insight Specialist for Beauty and Personal Care in Africa, developing an understanding of consumer behaviour and the importance of translating market intelligence into business decisions.

Building on that experience, Madumere moved into brand management as Assistant Brand Manager in Unilever’s Nutrition Category in January 2021. During the two years he occupied the position, he strengthened his experience in brand development, campaign planning and consumer-focused marketing.

Thereafter, he broadened his commercial exposure when he took up the role of Territory Sales Manager, Lagos Island, in January 2023. The eight-month assignment gave him practical insight into market realities, sales execution and the relationship between brand strategy and performance at the point of purchase.

Further demonstrating his versatility, he returned to brand management in August 2023 as Brand Manager, Knorr, a position he held until October 2024. His experience across consumer insight, field sales and brand leadership provided a valuable combination of analytical, creative and commercial capabilities as he moved into the premium drinks sector.

At Moët Hennessy, Madumere continued that progression, taking on broader brand responsibilities before his recent appointment. His approach combines consumer insights, market intelligence, creative campaign thinking and cross-functional collaboration to strengthen brand equity and support business growth.

Importantly, his experience in sales gives him a practical understanding of how marketing decisions translate into market performance. By connecting consumer trends with commercial priorities, he brings a perspective that links campaign development with effective execution, sales growth and profitability.

Equally, his ability to work with agencies, business partners and internal teams supports the delivery of campaigns that connect with consumers while responding to the realities of the market. His professional outlook places particular emphasis on identifying emerging trends and using data-led insights to uncover opportunities for brand growth.

Beyond his corporate responsibilities, Madumere has continued to invest in professional development. He completed a MiniMBA in Brand Management in December 2025, earning an A grade, while his other qualifications include a Certificate in Professional Digital Marketing from the Chartered Institute of Marketing and an Advanced Brand Management Certificate in Marketing and Business Leadership from BMA Nigeria.

Adding to this record of professional recognition, he was named among Brandcom Awards 2026 Top 35 Under 35 Marketing and Communications Professionals in Nigeria, an acknowledgement of his growing contribution to the marketing and communications industry. Furthermore, his fluency in English and French strengthens his capacity to engage diverse teams and stakeholders across different markets, an important attribute within an international business environment.

With this latest appointment, Madumere enters a new phase of his career, bringing together the consumer insight, sales experience, brand leadership and commercial discipline accumulated over the years. His journey from quality control and market intelligence at Unilever to senior brand management at Moët Hennessy reflects a consistent expansion of responsibility and professional capability.