Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Fabusoro

Kemi Fabusoro is an accomplished Marketing Communication Expert with a natural flair for effective brand management and media strategies. Throughout her career, she has consistently delivered measurable brand value and impressive returns on investment, having worked on prestigious global brands across various industries.

With a deep understanding of the needs and behaviors of consumers in relation to brands across Africa, Kemi has successfully grown brand equity scores year on year, often with minimal investment. Her expertise in digital marketing and e-commerce, which she acquired through her postgraduate diploma from the Digital Marketing Institute, has been instrumental in spearheading numerous successful digital campaigns over the past decade.

At Harvard Business School, Kemi acquired valuable skills in Strategic Marketing Management that have helped shape her exceptional brand and communication strategies over the years. As a member of the Chartered Institute of Marketing (CIM) and an associate member of ARCON, she has continued to demonstrate a high level of professionalism and competence in all her engagements.

Before joining the Association of Advertising Agencies of Nigeria as Executive Director, Kemi worked at Cadbury Nigeria Plc as the head of Consumer Engagement and Media, West Africa, where she managed a marketing budget of over N1.5b and delivered over 20 percent ROI year on year.

At DLK Media, she distinguished herself as the Marketing Director, managing the launch of a new agric tech product worth N4.5b, pricing, route to market chain, and communication.

Kemi is a devoted wife and mother to her beautiful children. Her impressive track record and dedication to her work have earned her numerous awards and recognitions, making her one of the most sought-after marketing communication experts in Africa.

Since 2010, the AAAN Executive Director has been working at Anakle Nigeria Limited, first as an Associate Developer, then as a Project Design Lead, before functioning in the position of Chief Operating Officer. The dedicated creative professional has worked with High Value brands like GTBank, Diamond Bank, Access Bank, Glo, Etisalat Nigeria, UBA, PZ Wilmar, Unilever Nigeria Plc., Friesland and Campina, to deliver high quality digital media solutions that help enhance their brand ROI on digital platforms. Kemi has also achieved consistent and remarkable results in execution and completion of IT solutions projects and managing client relationship by prioritizing customer satisfaction.

As a project manager, the renowned brand builder has been able to apply academic knowledge to this field more productively. At Anakle, she has successfully administered, managed and quality controlled a number of projects carrying out detailed budget analysis, performance and project reviews, productive resource allocation including labor planning, and coordinating activities between the company and the clients. In addition,

The AAAN’s first female executive director has substantial experience of working with technical teams. In essence, she has achieved phenomenal results in leading project teams through all stages of the typical project lifecycle well within the deadlines stipulated.

For her, sourcing, negotiating, and vetting contractors and suppliers for quality is one of her key job descriptions. As a key staff, she was also instrumental in formulating, implementing, and executing all marketing proposals and strategies on behalf of Anakle. Kemi is also directly responsible for key customer relationship management and client services.


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