Tag: Marketing Insight

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

From Lagos Hustle to Cannes Glory: Eniola Ogunmekan’s Creative Journey Reaches La Croisette

Eniola Ogunmekan’s career is testament to the power of pushing boundaries, amplifying...

From See It Be It to Sitting on the Jury: Esosa Osagiede Becomes Cannes Juror

When brilliance rises, the world takes note. Esosa Osagiede, one of Nigeria’s most...

Nkasiobi Chukwu joins Mavin Records as Head of Marketing and Communications

Mavin Records has appointed Nkasiobi Chukwu, an acclaimed innovator at the intersection...

LIA Announces the 2025 Ambient & Activation; Billboard; Poster and Print Jury

Chaka Sobhani, President and Global Chief Creative Officer...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

Digital Delusion: What if Zuckerberg gets blocked in Nigeria

My phone buzzed with the typical morning bustle. My digital day follows a typical...

NNPC Foundation Empowers 6,000 Farmers for Food Security

In an effort towards strengthening Nigeria’s agricultural sector, the NNPC Foundation...